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The impact of influencers on Generation Z news awareness on Social media (on the example of Covid-19 pandemic)
Dostálová, Veronika ; Háša, Marek (advisor) ; Odstrčilová, Klára (referee)
This bachelor's thesis examines the role of influencers on generation Z's news awareness of current events and the covid-19 pandemic. In addition, the thesis aims to understand the attitude generation Z has towards influencers spreading information on social media, especially in connection with the relevance and authenticity of this information. The main topics include social media, influencers and generation Z, which are presented in greater detail in the theoretical part. Research was carried out in a form of six semi-structured in-depth interviews with generation Z. Implementation of the interviews and data analysis followed by the grounded theory method. Results indicate that the participants still prefer traditional media sources, not only when seeking verified information. The participants are aware of the existing impact which influencers can have on information. Nonetheless, they approach influencers rather negatively, despite the fact that they drew information from at least one influencer during the covid-19 pandemic. Main limitation of the research was primarily small number and gender imbalanced selection of interviewed participants and partial decline of interest in the topic of covid-19.
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Antisemitic memes on 4chan.org
Feistinger, Aleš ; Vochocová, Lenka (advisor) ; Nečas, Vlastimil (referee)
In my thesis I address three questions: 1. What are the principles of memes? 2. What categories of anti-Semitic memes can we identify on 4chan.org? And 3. how do they relate to existing knowledge about anti-Semitic propaganda? To answer the first question, I review current theories ranging from active audiences, through Internet memes, to the interaction of memes and politics. Furthermore in the theoretical section, I describe the website 4chan.org (including its boards /b/ and /pol/) and the current form of anti-Semitism on the Internet. For the research of the second question, I have identified semiotic analysis, complemented by grounded theory, as the most appropriate methodology. I present its methodology and practical use, followed by presenting results including subcategories and illustrative examples. The thesis concludes by integrating the most important findings into current knowledge and anti-Semitism and thus answering the third research question. Finally, the main findings are summarized.
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The way CNN Prima News is perceived as a new news channel by the Czech audience
Eliášová, Tereza ; Jirků, Jan (advisor) ; Šimková, Karolína (referee)
This thesis focuses on the viewer reception of the CNN Prima NEWS news station. The aim of the research is to gain insight into the viewing patterns and routines that are repeated when watching this station. The theoretical part of the thesis defines the main studies on the topic with reference to experts and then introduces the CNN Prima NEWS station along with the viewership data. The next part of the thesis then discusses the methodology that was used for data collection and analysis in this research. The results of the thesis are obtained by using not only the viewership data but also a questionnaire survey and semi-structured interviews with a selected sample of respondents who watch the station. This research was conducted with the respondents in the spring of 2022. The data collected during the research is then analysed and categorized to make the thesis as close to its objective as possible. Several findings have emerged that provide a better understanding of how Czech viewers perceive CNN Prima NEWS. The thesis also includes appendices with the results of the questionnaire survey and transcripts of semi-structured interviews.
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Effect of breastfeeding and early feeding on the development of articulation difficulties
Businská, Markéta ; Klenková, Jiřina (advisor) ; Horynová, Jana (referee)
The diploma thesis is on a special pedagogical topic with a specializatin on the field of speech therapy. In its theoretical part, it summarizes the findings on the development of speech in early and preschool children, also focuses on the connection between breastfeeding and other methods of feeding at an early age, the development of the orofacial system and the development of articulation of individual sounds. The practical part presents research of a qualitative nature. It contains information from interviews with mothers of children who have been diagnosed with dyslalia. Based on the grounded theory, the obtained information was processed and research conclusions were created. Key words dyslalia, orofacial system, breastfeeding, feeding, speech development, pacifier, grounded theory
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Czech serial "Velmi křehké vztahy" characters with regard to their property estate and social class
Svobodová, Zuzana ; Štechová, Markéta (advisor) ; Reifová, Irena (referee)
The thesis titled "Czech serial Velmi křehké vztahy characters with regard to their property estate and social class" is linked to specialised publications which originated in the Faculty of Social Sciences of the Charles University in Prague mapping how the 'after the velvet revolution' series made by the Czech TV portray the topic of wealth and affluence. The theory part consist of findings from two socio-scientific fields, i.e. sociology and media studies, the outcomes of which will consequently meet in the research part of this thesis. The subject matter of the research part of this thesis is the episodes of the third season of the Velmi křehké vztahy soap opera which was broadcast by the Prima Czech TV channel between 2008 and 2009. This research sample was achieved by using a qualitative research technique, specifically the grounded theory method. The thesis focuses predominantly on how a class hierarchy and wealth determine their character. The attention is also paid to listing various social classes which appear in the series, and to the outline of the areas of a social life in which the social mobility is possible. The research part of the thesis also focuses on which professions are represented mostly in the series and how characters are portrayed when working. There is also a part dedicated to...
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Revolver Revue: A Study of the Periodical as a Social Phenomenon Through it's Development
Geisler, Michal ; Maslowski, Nicolas (advisor) ; Šmídová, Olga (referee)
Revolver Revue is a cultural periodical magazine founded in 1985. Initially, as a product of Czech underground subculture, of the former communist Czechoslovakia, Revolver Revue was deemed to be illegal samizdat material. After the transformation of the social and political environment in Czechoslovakia, Revolver Revue became a legal publication, and continues to be published today, in the Czech Republic. The following work is a study of Revolver Revue as a social phenomenon in which the author works towards capturing its main defining features and its developments over time, including it's noteworthy changes as well as the continuity which the organization has seen. Also focused upon are the specific social groups related to Revolver Revue, the specific institutions and the interaction of important actors involved, all perceived through a political and historical context. This work is centred around qualitative empirical research based on analyses of interviews and on the study of related documents. The approach taken to this study was heavily influenced by Grounded Theory.
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How does the school management assign teachers to classrooms at selective elementary schools?
Kadrnožková, Monika ; Greger, David (advisor) ; Starý, Karel (referee) ; Kasíková, Hana (referee)
The dissertation deals with the topic of how the school management of Czech primary schools assign teachers to classrooms. The aim of the thesis was to define the system of assigning teachers to classrooms at schools applying pupils' differentiation and to clarify which criteria the school management follows in the assignment of teachers to the classrooms. The theoretical part was based on both domestic and foreign sources dealing with the concept of differentiation of pupils in primary education and with the choice of assignment of teachers to classrooms. Differentiation of pupils was presented in terms of the positive effects of effective education of similarly competent pupils and in terms of the view that differentiation supports the unequal distribution of pupils in classes and the subsequent recruitment of teachers applying different demands and curriculum. In addition, a model of pupils' differentiation and models of assignment of teachers to classrooms were presented, and also the theoretical model of teacher's knowledge was introduced, which was further used in the empirical part for the determination of the criteria for assigning teachers to classrooms. The aim of the empirical part was to describe the real way of assigning teachers to classrooms by the school management in five...
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Ways of Obtaining Taboo Information about Drugs by Addicts in Czechoslovakia
Poštolková, Lucie ; Mucha, Ivan (advisor) ; Šubrt, Jiří (referee)
This thesis deals with the transmission of information about hard drugs which were concealed by social system in the 70th and 80th of 20th century from perspectives of drug users. We focus on the problematics of informational sources and channels by means of the social system and the systems theory of Niklas Luhmann. We analyse, by using grounded theory, information environment which influenced the drug subculture. The data sources consist of 35 interviews with addicts who were actively taking hard drugs before 1989. The aim of this thesis is a comprehensive look at the functioning of the drug subculture, transmission of taboo information in society 70th and 80th of 20th century by the theory of social capital and social systems.
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Bases of establishing and maintaing authority in education from the perspective of student teachers in the international context
Šaroch, Jaroslav ; Bendl, Stanislav (advisor) ; Syřiště, Ivo (referee) ; Dvořáček, Jiří (referee)
The dissertation thesis deals with bases of establishing and maintaining authority in education from the perspective of student teachers in the international context. The thesis is divided into six chapters, the first three of which lay down its theoretical groundwork. In the first chapter the term authority is defined both generally and from the point of view of education, then it is classified and categorized, which is followed by an outline of possible dilemmas authority may cause in education. The second chapter charts both internal and external determinants of establishing and maintaining authority in education, i.e. it deals with the influence of teacher's personality and expertise, pupil, interaction of a teacher and a pupil, official pedagogical documents, as well as social and cultural factors. The theoretical part is concluded by the review of the contemporary research of authority in education. The fourth chapter presents the research question and characterizes bases of the selected research methodology - grounded theory. Also, it describes the research plan and utilized qualitative and quantitative research methods, which include free word associations, sentence completion, mind mapping, short written narratives, focus group, and adapted QTI. The chapter also concerns itself with...
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