National Repository of Grey Literature 266 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Size matters: a qualitative analysis of discussions under plus-size fashion articles in women's online magazines
Jonášová, Mirka ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
In the digital age, online platforms have become a critical space that facilitates the exchange of views on many topics. In addition to information, the internet is thus also a provider of space for the democratization of voice, toxicity and frequent discursive clashes. For example, the phenomenon of online deliberation around the display of body standards and the representation of plus-size individuals has come into focus in recent years. Indeed, plus-size fashion has become a significant part of the fashion industry in recent years, and with it, media discourse. Although it is increasingly appearing in mainstream media, its acceptance and representation is still met with some resistance and a phenomenon called fat shaming is emerging. Indeed, the medium of debate - online discussion - often amplifies incivility and lends itself to the phenomenon of online toxicity. The topic of plus-size representation of women is not just a debate about aesthetics or personal preferences; it intersects with larger social issues, including gender role settings, beauty standards, and the very nature of social acceptability. The premise for this research is that gender stereotypes regarding standards and body image are often influenced by patriarchal structures and that these standards are likely to be reflected in...
Media image of Catherine Middleton and Meghan Markle in British online news coverage
Sedláková, Aneta ; Reifová, Irena (advisor) ; Hroch, Miloš (referee)
The aim of this thesis is to outline how the British web media portray key women of the British Royal Family in their coverage, namely Catherine Middleton and Meghan Markle. I have focused on the themes of gender stereotyping and racism in relation to the media representation of both women. My aim was to find out if the aforementioned celebrities have been subjected to discrimination based on their gender and race, how this affects their image and the media's treatment of women as such if they do not conform to traditional notions of femininity. In the theoretical part, I examine the process of celebritisation in the royal family, the position of women in the British monarchy and their representation in the media throughout history. I also focus on the theme of gender within feminist theory and the position of women in British society. Furthermore, I focused on how the royal family exploited their position through gatekeeping. In the methodological section I will examine 4 media outlets and 5 different time periods which offered the opportunity to compare the media portrayal of Middleton and Markle. I will use qualitative research method and grounded theory. I will focus on the themes of career, women's roles in society, evaluation of physical appearance, background and race and assess the extent...
Stereotyping females in high positions in czech television shows
Skutelniková, Milena ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
The diploma thesis examines the topic of Stereotyping females in high positions in Czech television shows. An analysis of three Czech series Odznak Vysočina, Anatomie života and Zoo examines the treatment of female protagonists in leadership and attempts to reveal their possible stereotyping. The research is conducted using narrative analysis supplemented by qualitative analysis. The theoretical part of the work is based on the thesis that leadership is a gender concept that is anchored in masculinity, which is based on the historical dominance of men in the highest positions. Feminine traits are sought out as unsuited for leadership roles, leading to prejudices that women are not suited for these positions. Based on these ideas, women leaders still face gender stereotypes and prejudices. The aim of this work is to reveal how the narratives of female figures in leadership are constructed and if there are gender stereotypes in their portrayal. Narrative analysis is applied to three research dimensions that are used with existing testing. The dimensions are the position of female protagonists in the narrative, the construction of a woman in leadership as a leader, and the construction of the femininity of a woman in leadership. The resulting work aims to contribute to the debate about the...
The Attitude of Harry Styles's fans towards gender roles in society
Michalčíková, Kristýna ; Reifová, Irena (advisor) ; Hroch, Miloš (referee)
The theoretical part of the thesis delves into the subject of gender in all the necessary dimensions for the elaboration of this work. The term is initially characterized in a broader context and further developed through gender roles and their shaping in society, including more specific terms such as masculinity and femininity, and gender stereotypes. The focus extends to relationships in connection with gender, where the influence of family relationships on development, the impact of peers, and parasocial relationships, relationships between fans and celebrities, are thoroughly examined. Additionally, there is a chapter on what is typical in fashion for men and women. The work places a central emphasis on exploring fandom, with definitions in this area. This includes an exploration of fandom itself, the perception of the term 'fan,' boy bands, and fandoms. The chapter on Harry Styles dissects his stance on gender through various statements, fashion, and the lyrics of his songs. The practical part of the thesis involves semi-structured interviews with fans, representing both women and men. Based on the results and materials, subsequent analyses are conducted. The work aims to explore how fans perceive Harry Styles' views on gender roles in society and whether they are influenced by his opinions on...
The Evolution of the Beauty Ideal Portrayal in the Media for Adolescents since 2005 to the Present
Lůžková, Daniela ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The aim of the thesis is to describe the development of the portrayal of the beauty ideal in the Czech media for teenage audience from 2005 to the present. The theoretical part of the thesis captures the historical transformation of the ideal of beauty and its current meaning for individuals and society, as well as the conclusions of existing studies on the concept of the ideal of beauty in the media, both printed and online. The data source for the analysis were randomly selected copies of magazines for teenagers (Bravo Girl, Dívka, Top Dívky, JJ), as well as YouTube videos and Instagram posts of well-known Czech influencers. Qualitative analysis, specifically grounded theory, is used as a research method. The research showed that in printed media, the concept of the ideal of beauty was narrowly defined and did not allow many exceptions, throughout the whole examined period. Anything outside of this narrow view was framed as a problem to be solved. In new media, the current definition of the standard of beauty has been gradually eroded, among other things, by the body positivity movement. The theme of beauty has diversified, diversity is admitted, and former imperfections are framed as normal manifestations of the human body. The same time, however, the current media content still repeats...
Cross-cultural comparison of reality show Love is Blind (USA, Brazil, Japan)
Petrusová, Iva ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
This final thesis titled as "Cross-cultural comparison of reality show Love Is Blind (USA, Brazil, Japan)" focuses on the adaptation of the popular reality show Love Is Blind in the USA, Brazil, and Japan. The aim of the thesis is to analyze how the physical separation of contestants is reflected in the different cultural versions of the show with an emphasis on presenting these differences. The thesis is divided into two main parts which are the theoretical and the practical part. The theoretical one defines the topic with focus on the phenomenon of reality shows in general, followingly various types of this genre and examples of specific shows. It also includes an cross-cultural comparison using Hofstede's Cultural Dimensions Theory. The practical part of the thesis includes the characteristics of the research, the actual analysis and results. The thesis is a qualitative content analysis with elements of narrative analysis. For the purposes of the research are used all episodes from the first series of each selected adaptation. In total, it is thirty-seven episodes which are available on the streaming platform Netflix. The results of the analysis highlight the differences that arise from the cultural characteristics of each country, despite all adaptations being based on the same basic concept of...
Affective turn of political communication on social media
Zápotocký, Jan ; Reifová, Irena (advisor) ; Havlík, Vlastimil (referee) ; Charvát, Jan (referee)
1 This dissertation examines the transformations of political communication through the lens of the affective turn explaining the interrelationships between the energy of the political leader, the subsequent intersubjective process of emotional energy production among his supporters, ritual and parasocial relations, and the establishing of political fandom. The thesis explores individual phenomena through virtual ethnography, taking the paralinguistic and phatic aspects of communication as the defining features of affective expressions. The analytical part of the thesis explores the Přísaha movement, its leader Robert Šlachta and the movement's Facebook community as representative of this broader phenomenon. In particular, the dissertation highlights the uniqueness of the resulting synergy creating political fandom and the fact that despite strategically managed and inauthentic communication, the resulting emotions of the supporters are authentic, and they experience intense feelings of hope, courage, love or care. The energy of the leader himself is the primary stimulus that draws followers into the movement, and encourages their activity. The emotional energy experienced, which in this case is the unifying substance and the cause of the emergence of interaction rituals in the structure of online social...
The impact of modern technology development on society on the example of the Black Mirror series
Stiffelová, Andrea ; Reifová, Irena (advisor) ; Štoll, Martin (referee)
The master's thesis "The influence of the development of modern technologies on society using the example of the Black Mirror series" analyzes 5 series of the Black Mirror series using thematic content analysis. The work identifies the socio-technological risks thematized in the series and analyzes the relationships between technology and society, or the effects of modern technology on society.
Body image in the eyes of influencers of Instagram who experienced eating disorder
Vobořilová, Tereza ; Reifová, Irena (advisor) ; Soukup, Martin (referee)
This diploma thesis titled: ,,Concept of one's body in influencers with experience with an eating disorder on Instagram'' is about influencers who present themselves on social networking site Instagram and have experienced an eating disorder. The aim of the work is to find out how influencers, who have been through an eating disorder, are perceived and whether the eating disorder translates into how they present themselves on the social networking site Instagram. For this, 6 influencers meeting the above criteria were approached. For a deeper insight into the topic, an image analysis of the profiles of individual influencers has been chosen, following semi-structured interviews with each of them. After data collection, the data was analyzed using thematic analysis. The thesis aims to find out if influencers have had a change after going through an eating disorder and whether the content they share on their profiles has changed. To do this, topics such as the emergence of an eating disorder, content shared during eating disorders, but also changing the content and perception of one's body today have been explored.
Visual representations of women in the Vogue fashion magazine
Tomaníček, Michal ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
This thesis "The Visual Representation of Women in Vogue" examines the changes in the portrayal of women in Vogue over time, comparing this phenomenon across three global editions of the magazine - the domestic version of Vogue CS, the original American version of Vogue U.S. and one of the most important and oldest Vogue editions in Europe, Vogue Italia. The thesis consists of a theoretical and a practical part. Theoretical part of this thesis is divided into four units that precede the actual research. The first one is dedicated to fashion magazines from the perspective of media type, the second one maps the origin, development and present of Vogue magazine, the third part is dedicated to the evolution of the media portrayal of women in the context of time, social situation and culture based on feminist theories and historical trends, the last category then focuses on fashion photography as a visual medium, which is the focus of the research. The practical part examines the issues of the world editions of Vogue magazine within the same time frame (1 year) in the context of the current times, but also in the context of historical developments (i.e. 2020, 2000 and 1980). This part of the thesis provides an introduction to the evolution of the portrayal of women within the different editions of the magazine,...

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