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Affective turn of political communication on social media
Zápotocký, Jan ; Reifová, Irena (advisor) ; Havlík, Vlastimil (referee) ; Charvát, Jan (referee)
1 This dissertation examines the transformations of political communication through the lens of the affective turn explaining the interrelationships between the energy of the political leader, the subsequent intersubjective process of emotional energy production among his supporters, ritual and parasocial relations, and the establishing of political fandom. The thesis explores individual phenomena through virtual ethnography, taking the paralinguistic and phatic aspects of communication as the defining features of affective expressions. The analytical part of the thesis explores the Přísaha movement, its leader Robert Šlachta and the movement's Facebook community as representative of this broader phenomenon. In particular, the dissertation highlights the uniqueness of the resulting synergy creating political fandom and the fact that despite strategically managed and inauthentic communication, the resulting emotions of the supporters are authentic, and they experience intense feelings of hope, courage, love or care. The energy of the leader himself is the primary stimulus that draws followers into the movement, and encourages their activity. The emotional energy experienced, which in this case is the unifying substance and the cause of the emergence of interaction rituals in the structure of online social...
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Body image in the eyes of influencers of Instagram who experienced eating disorder
Vobořilová, Tereza ; Reifová, Irena (advisor) ; Soukup, Martin (referee)
This diploma thesis titled: ,,Concept of one's body in influencers with experience with an eating disorder on Instagram'' is about influencers who present themselves on social networking site Instagram and have experienced an eating disorder. The aim of the work is to find out how influencers, who have been through an eating disorder, are perceived and whether the eating disorder translates into how they present themselves on the social networking site Instagram. For this, 6 influencers meeting the above criteria were approached. For a deeper insight into the topic, an image analysis of the profiles of individual influencers has been chosen, following semi-structured interviews with each of them. After data collection, the data was analyzed using thematic analysis. The thesis aims to find out if influencers have had a change after going through an eating disorder and whether the content they share on their profiles has changed. To do this, topics such as the emergence of an eating disorder, content shared during eating disorders, but also changing the content and perception of one's body today have been explored.
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Visual representations of women in the Vogue fashion magazine
Tomaníček, Michal ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
This thesis "The Visual Representation of Women in Vogue" examines the changes in the portrayal of women in Vogue over time, comparing this phenomenon across three global editions of the magazine - the domestic version of Vogue CS, the original American version of Vogue U.S. and one of the most important and oldest Vogue editions in Europe, Vogue Italia. The thesis consists of a theoretical and a practical part. Theoretical part of this thesis is divided into four units that precede the actual research. The first one is dedicated to fashion magazines from the perspective of media type, the second one maps the origin, development and present of Vogue magazine, the third part is dedicated to the evolution of the media portrayal of women in the context of time, social situation and culture based on feminist theories and historical trends, the last category then focuses on fashion photography as a visual medium, which is the focus of the research. The practical part examines the issues of the world editions of Vogue magazine within the same time frame (1 year) in the context of the current times, but also in the context of historical developments (i.e. 2020, 2000 and 1980). This part of the thesis provides an introduction to the evolution of the portrayal of women within the different editions of the magazine,...
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Appearance of Czech Women Politicans through the Eyes of Social Network Users
Michálková, Kristýna ; Reifová, Irena (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis explores the connection of three areas: political communication, social networks and gender. The thesis focuses on the perception of appearance of contemporary Czech female politicians in the Chamber of Deputies of the Parliament of the Czech Republic. The aim of the thesis is to analyse user comments on the social network Facebook concerning the physical appearance of female politicians. In the theoretical part of the thesis, concepts related to representation, the role of women in political representation, the gender difference in access to politics and the history of gaining the right to vote for women are presented. Furthermore, attention is paid to political communication, its definition, transformation over time and temporal distribution. Media portrayals of female politicians in traditional media and on social media are also presented. The results of the elections held on 8. - 9. October 2021 are also presented here. The analytical part is devoted to the actual implementation of the research and its methodological background. Sampling, data collection and the procedure for coding comments are described. Subsequently, the final research findings and the answers to the research questions, which were achieved through quantitative frequency analysis and qualitative frame...
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Media Representation of Sexual and Gender-Based Violence in the Czech Republic from the Perspective af Survivors and Non-participants
Machatová, Karolína ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
This thesis explores how the Czech mainstream news media portrays sexual and gender-based violence from the perspective of people with different experiences and attitudes towards it. This includes survivors, relatives of survivors, those who are sensitive to the topic, and those who are skeptical or have a negative view towards the portrayal of sexual violence as a topic. The theoretical framework for this thesis is gender theory and cultural studies, specifically interpretive communities, which examine how the media influences our perceptions of gender and society. The research is qualitative and uses grounded theory practices, which involves open and axial coding to analyze how people with different experiences and attitudes towards sexual and gender-based violence perceive the way Czech media portrays the topic. This includes evaluating the portrayal, the emotions it evokes, and suggesting possible changes. Using the vignette technique, specific examples of media content on the topic of sexual violence are analyzed, and specific changes and adjustments are suggested. Through coding and the vignette technique, four main problematic phenomena related to czech media portrayals of sexual violence were identified. These include inappropriate portrayals of victims and perpetrators, inadequate use of...
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Remembering in postapocalyptic world: Anticipatory memory in postapocalyptic series about pandemic
Červenková, Adéla ; Reifová, Irena (advisor) ; Hroch, Miloš (referee)
This thesis aims to explore the relationship between future, present and past in the context of memory creation in post-apocalyptic media content. Using the concept of anticipatory memory, the aim is to discover how characters from distant post-apocalyptic future marked by a catastrophic pandemic remember the time before the pandemic, meaning their past and our present. More specifically, this work will focus on concepts of memory and remembering and clarify key theories about memory that include collective and cultural memory, nostalgia or trauma. Next, I will describe temporal deviations in the narrative structure, anachronies of analepsis and prolepsis, and their use in fictional creation, and I will define the concept of anticipatory memory. Finally, I will characterize the genre of post-apocalyptic fiction, its narrative scheme and ways of depicting memory. I will also focus on characteristic motifs of post-apocalyptic fiction, which include, for example, the fight to live, changes in social structures, or the existence of remains of the old world in a post-apocalyptic world. The practical part is dedicated to qualitative research that uses elements of narrative and discursive analysis in the analysis of anticipatory memory in the post-apocalyptic series Station 11, Sweet Tooth and 12 Monkeys.
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Representation of ethnic minorities in Czech TV shows
Vohralík, Jan ; Reifová, Irena (advisor) ; Štoll, Martin (referee)
This thesis covers representation of ethnic minorities in Czech television scripted shows. In the theoretical part the main issues are explained, that have something to do with this topic, such as ethnicity and media representation. This phenomenon is also put into a wider complex and examples are given. In the practical part the thesis has a narrative analysis of chosen titles with focus on ethnic characters.
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Intergenerational comparison of reasons and motivations for not watching television
Florián, Petr ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee)
This thesis focuses on an intergenerational comparison of reasons and motivations for not watching television broadcasting. The aim of the research is to find out why people do not watch television broadcasting and what activities they substitute for this activity. Then the differences between the responses of the first target group, which includes people aged 20-30 who do not watch television broadcasting, and the responses of the second target group, which includes people aged 50-60 who do not watch television broadcasting, are compared. The theoretical part focuses on the historical background of television, mass audience, post- broadcasting age, television viewing, leisure and digital detox. The next part of the thesis discusses the methodology that was used for the research part. The practical part focuses on the categorization and interpretation of the semi-structured interviews with the respondents. The research was conducted in the spring of 2023. The data then shows a number of findings regarding not only what the respondents' main reasons for not watching television are and what they substitute for this activity. At the very end of the paper, a transcript of one of the interviews is also included to give an example of how the semi-structured interviews were conducted.
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Female candidates: analysis of the media representation of "femininity" in the Czech presidential elections of 2023
Michvoková, Marie ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The aim of this thesis is to form an idea of the ways in which "feminine" is portrayed in the media in the Czech presidential elections in 2023. The representation of women in top Czech politics is still a minority and no woman has yet become president or prime minister. This fact does not mean that women are not as suitable for these positions as men. It means that they do not have equal opportunities in the public sphere, or rather they do not even dare to enter it. This stems from a patriarchal social order in which public sphere is adapted mainly to men. In the theoretical part of the work, I will therefore focus on the history of feminist movements and the present of feminist theories in the field of politics, the issue of women in top politics and the conceptualization of new media and their relationship with political communication. The methodological and analytical part will deal with the research of media representations. In 2023, only one woman ran in the presidential election - Danuše Nerudová. Based on an analysis of her official social media campaign, I will assess how she worked with the fact that she is a woman. The second part of the analysis will tell something about how this fact is portrayed by one serious and one tabloid media and whether it is somehow important to them. The...
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