National Repository of Grey Literature 110 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Mediatization as a consequence of self-presentation on social networks: publishing norms and their influence on Instagram users
Jarošová, Sabina ; Vochocová, Lenka (advisor) ; Jirků, Jan (referee)
Diploma thesis Mediatization as a consequence of self-presentation on social networks: publishing norms and their influence on Instagram users explores how Instagram and its affordances are able to change the behavior of its users, focusing on the aspect of photo sharing and related publishing norms. The aim of this work is to find out the practices which users do with photos and because of them before sharing them on Instagram, but above all it is about deeper understanding of the detected behavior and exploring whether and how such behavior interferes with users' lives. Within the theoretical part, the reader is acquainted with the development of the image, the origin of photography, its manipulations and changes in the digital era. Furthermore, the thesis presents visual social networks, the principles of Instagram operation and findings from current studies on the topic of self-presentation on social networks. In the last part, I deal specifically with Instagram photography, its types, methods of editing and sharing, based mainly on two current studies on this topic, the authors of which are Lev Manovich and Elisa Serafinelli. The second half of the thesis presents the research methodology, its design, results and final summary.
Content analysis of chain e-mails related to presidential candidates
Tunová, Zuzana ; Jirků, Jan (advisor) ; Cebe, Jan (referee)
This thesis aims to provide analysis of chain emails during the second direct presidential election in the Czech Republic. The main goal of this work is to set out a semiotic analysis in order to provide detailed research of emails related to both candidates Miloš Zeman and Jiří Drahoš. The chain emails usually using a specific linguistic terms and persuasive procedures. Therefore, the attention will be paid mainly to linguistic and persuasive procedures which are identified. In order to examine the phenomenon the theoretical framework will be based on several key words and terms such as: chain emails, disinformation, hoax, semiotics, etc. Aforementioned, this work is aiming to provide a detailed overview of chain mails. In order to address the topic, I will approach the political background within the media context to present solid foundational analysis, which will conduct disinformation topics.
Instagram Accounts of The Media in The Context of the News Values
Tichá, Radka ; Géla, František (advisor) ; Jirků, Jan (referee)
This diploma thesis focuses on the topic of Instagram accounts of media companies in the context of news values. It studies how selected media companies choose their content for Instagram accounts, and what news values are crucial to them when picking their posts. The aim of the work is the analysis of the dominant news values and the description of the specifics of Instagram contents. Using a combination of quantitative content analysis of Instagram posts of monitored media accounts and qualitative structured interviews with administrators and editors of Czech media newsrooms profiles, the author tries to answer research questions and confirm or disprove the hypotheses. The conclusions of the thesis show that the Instagram environment is highly competitive for news organizations with pressure on the speed and attractiveness of their posts. Therefore, the news media use various opportunities, which their Instagram account allows them, to satisfy their audience or attract new followers. However, the monitored sample does not confirm the existence of cross-prevalent dominant news values, or universal posts or topics that would be used by the media on Instagram.
Luxury printed titles on the Czech media market
Chocholová, Eliška ; Jirků, Jan (advisor) ; Osvaldová, Barbora (referee)
This Master's thesis focuses on the current luxury print media, which are published in the Czech Republic and are intended for the general public. At first, a theoretical part introduces the entire contemporary print media market, with an emphasis on periodically published titles. The thesis also deals with factors, that affect the form of these titles and media in general, using knowledge of a political economy of communication. Subsequently, the thesis shifts attention to its main topic - a luxury in general and luxury magazines. These magazines are described and set in the context of niche media. The thesis also summarizes knowledge about advertising. The research uses a qualitative research method with a partial application of a quantitative method: categorization, description, and comparison. It brings a summary of all currently published luxury periodicals, which are categorized based on thematic focus, periodicity, price, and publisher. The main part of the research is an analysis of ten titles (53x11, Můj dům, Motorbike, Dolce Vita, Bylinky Revue, SCORE, Kreativ, Vesmír, FC and dTest), in which a self- presentation, a target reader, a content, and a graphic design are described and evaluated. Part of the analysis also deals with advertising content and its relationship to editorial content....
Case Milada Horáková: from reality and media reflection to film cover
Horová, Kateřina ; Novotný, David Jan (advisor) ; Jirků, Jan (referee)
This diploma thesis deals with the fate of Milada Horáková. It focuses on media responses regarding the trial, the film production Milada and the responses to it, the opinions of experts and further portrayal of the fate of the only woman executed in political trials. The first part of the diploma thesis is devoted to the life of Milada Horáková and is set in the context of that period. It also gives a detailed description of the trial preparations and subsequently explains the details of each day prior to the trial with all thirteen defendants. The initial part of the thesis analyzes the contemporary media responses of the three most important daily newspapers of that time, Rudé právo, Svobodné slovo and Lidová demokracie. Finally, the thesis deals with the rehabilitation of Milada Horáková and the responses regarding the matter in the summer of 1968 in the above-mentioned dailies. The second part of the thesis starts with defining the historical biographical motion picture as a genre. Subsequently, it describes the film Milada in detail and it gives a brief overview of the film's director David Mrnka and his opinion on the film. The thesis continues with the analysis of the actual film and its comparison with the actual sequence of events as well as Jan Mudra's documentary The Case of Dr....
Populism and seniors: how the political thinking of the elderly is affected by online environment
Vincourová, Hana ; Gulda, Jana (advisor) ; Jirků, Jan (referee)
The current era, often labelled as the post-factual, post-true era or the era of the alternative facts, has impact on all age groups. However, it may occur as a problem predominantly for the generation of current seniors, who weren't used to information overflow and usage of new media from their youth or productive age. This bachelor thesis aims to capture, how the political preferences of the elderly are affected by disinformation in the online environment, and, whether seniors encounter political campaigns there. Further, the thesis has an effort to bring into the debate an expert insight, how possibly mitigate the disinformation effect in the case of seniors. The main part of this practical bachelor thesis is an audio format podcast. It combines interviews with several seniors and with three experts from different areas. Senior respondents share their own experiences from the online environment. The experts then more generally follow up the problematics contained in the seniors' testimonies and add the expertise. I chose Jaroslav Valůch, the media education activities coordinator from the organization Transitions, as an expert from the field of media literacy; former journalist and the author of the publication In the network of disinformation: why we believe in alternative facts Jiří Táborský...
The podcast phenomenon and its importance in today 's
Koucká, Anna ; Jirků, Jan (advisor) ; Skalický, Matěj (referee)
This bachelor thesis is devoted to podcasting, which is one of the latest phenomena that occured in the traditional media and also in our society. It describes the origins, the development and the characteristics of this phenomenon and it also focuses on the motivation of the listeners and the producers. The research part is focused on the point of view which the professional or independent authors and owners of the podcasts studios have on the importance of podcasts in the media, content monetization or current state of Czech podcasts industry. As a part of this research, I interviewed seventeen podcasters or professionals in this area. Last but not least, the research part includes a survey which explores the age and demographic structure of podcast listeners and also their habits and opinions about podcasting. In the end, the thesis foreshadows the possible future of podcasting and also points out the opinions, which the respective producers have on podcasts.
Discussions on News Articles on social Networks
Rozsypalová, Blanka ; Charvát, Jakub (advisor) ; Jirků, Jan (referee)
The thesis focuses on discussions under news articles shared by news servers on the social network Facebook. The aim of this work is to summarize the existing understanding of the topic. Therefore, theoretical concepts connected to the topic are summarized. The thesis focuses on communication, online communication and the presence of news servers on social networks, as well as on the topic of anonymity on social networks and how anonymity can affect discussions. A chapter of the thesis focuses on the spiral of silence and its possible occurrence in discussions. Further, the thesis focuses on the freedom of speech as well as the new ways social networks are trying to fight disinformation and hate online. The empirical part focuses on how Facebook users view the use of social networks by news servers. Another part of the thesis focuses on a group of volunteers called #jsmetu. This group tries to make sure discussions are factual and are free from personal attacks and vulgarity. Three discussions are analysed - discussions #jsmetu took part in. The thesis investigates the influence #jsmetu has on discussions. Due to the topic of the thesis being a very current one, the thesis suggests more areas for further research.
Social Network Communication of Andrej Babiš and Its Position as a Routine Information Source for Journalism Work and Dirrect Information Source for General Public
Tomeš, Michal ; Jirků, Jan (advisor) ; Just, Petr (referee)
This master's thesis project examines the content of Andrej Babiš's social media profiles and their function as a source of information. This study captures and describes current trends of political communication with an emphasis on the use of social media as an influential tool used for sharing content for the general and professional public. In this case, the focus is on internet communication of the Czech Prime Minister Andrej Babiš. The emphasis is to examine social media as a part of media routines and its role in the concept of gatekeeping and subsequent creation of the news and opinion journalistic content. The research part of this thesis consists of three segments and focuses on the process of using social media as a source of information. The main research method is quantitative research supplemented by a questionnaire. The research was conducted to find out what informational value the social media of Andrej Babiš's have.

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See also: similar author names
1 Jirků, Jakub
1 Jirků, Jana
2 Jirků, Jaroslav
4 Jirků, Jitka
2 Jirků, Jiřina
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