National Repository of Grey Literature 150 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Information sources of parliamentary election voters in 2021
Kovaliková, Anežka ; Jirků, Jan (advisor) ; Just, Petr (referee)
This thesis concentrates on the relationship between voting preferences and media consumption. Its first hypothesis is based on the assumption that media affect voting preferences and thus voters of different political subjects employ different media consumption behavior. The second hypothesis states that the voters of anti-system parties are more likely to consume disinformation media. In its theoretical part, the text explains the concepts of disinformation, agenda-setting, disinformation media, filter bubble, confirmation bias and anti-system party. The research is carried out via a survey distributed through Facebook social groups and focuses on eight political subjects present in the parliament before or after the Czech parliamentary elections in October 2021. Second half of the thesis focuses on the results of the survey and their discussion. It is divided into chapters, each presenting the results for individual political subjects. Last of the chapters combines all the data and puts them into perspective.
The Vrbetice case and the Nord Stream 2 pipeline in selected foreign press
Mazúchová, Sára ; Nečas, Vlastimil (advisor) ; Jirků, Jan (referee)
The subject of the thesis is the media coverage of the Vrbetice case and the Nord Stream 2 pipeline dispute in 2021 by British and American newspapers. In the content I look for manifestations of the so-called new cold war frame. The theoretical part of the thesis begins with the concept of framing, continues with the birth and characteristics of the cold war in the media and ends with a description of the events of interest: the Vrbetice case and the Nord Stream 2 pipeline dispute. The analytical part consists of a qualitative textual analysis in the spirit of grounded theory and a quantitative content analysis, which is partly based on the initial qualitative research. The research observes both strong and weak manifestations of the new cold war frame. The strong aspects include the construction of a world dichotomy and the emphasis on the role of the United States as the main actor of the media content. On the other hand, the occurrence of specific cold war designations, historical analogies, direct use of the phrase "cold war" and condemning generalisations towards Russia were marginal in the articles. Finally, the thesis concludes that the new cold war frame does not dominate media coverage of the two events, but only uses some of its aspects.
The analysis of New Year's and Christmas speeches of the three prezidents of the Czech republic (1994-2021)
Kružíková, Kateřina ; Jirků, Jan (advisor) ; Čeňková, Jana (referee)
The aim of this thesis is to analyze the written form of New Year's and Christmas speeches of the three presidents of the Czech Republic, i.e., Václav Havel (speeches from years 1994- 2003), Václav Klaus (speeches from years 2004-2013) and Miloš Zeman (speeches from years 2013-2021). The thesis will set the speeches in the context of the lives of the presidents, analyze them from a linguistic, semiotic, and content perspective, and will compare them with each other. The thesis will focus on the topics the presidents raise, as well as potential elements of influencing public opinion. In the framework of the analysis, the thesis will consider the response of the media to the speeches. The aim of the thesis is on one hand to determine how the personalities and life experiences of statesmen influence the creation of their speeches, and on the other to contribute to a deeper understanding of the presidential office and to explore its evolution throughout the thirty years of the existence of the independent Czech Republic.
The way CNN Prima News is perceived as a new news channel by the Czech audience
Eliášová, Tereza ; Jirků, Jan (advisor) ; Šimková, Karolína (referee)
This thesis focuses on the viewer reception of the CNN Prima NEWS news station. The aim of the research is to gain insight into the viewing patterns and routines that are repeated when watching this station. The theoretical part of the thesis defines the main studies on the topic with reference to experts and then introduces the CNN Prima NEWS station along with the viewership data. The next part of the thesis then discusses the methodology that was used for data collection and analysis in this research. The results of the thesis are obtained by using not only the viewership data but also a questionnaire survey and semi-structured interviews with a selected sample of respondents who watch the station. This research was conducted with the respondents in the spring of 2022. The data collected during the research is then analysed and categorized to make the thesis as close to its objective as possible. Several findings have emerged that provide a better understanding of how Czech viewers perceive CNN Prima NEWS. The thesis also includes appendices with the results of the questionnaire survey and transcripts of semi-structured interviews.
Data journalism in Czech online media
Jurková, Anna ; Nečas, Vlastimil (advisor) ; Jirků, Jan (referee)
This diploma thesis examines the form of articles by Czech data journalists that were published on Datablog IHNED, SAMIZDAT iROZHLAS and Deník Data between 2012 and 2022. The theoretical part of the thesis deals with the fundamental definitions of data journalism, the process of creating a data journalism project and the history, present and possible future of data journalism both in the world and in the Czech Republic. This thesis also includes a brief overview of existing studies on data journalism. The methodological part of the thesis presents its research aim, quantitative content analysis as the chosen method, the design of the research, and the analysis itself. The results of the analysis, which describe the quantitative characteristics of Czech data journalists' articles, are interpreted and compared with the findings of similar foreign studies. This work is intended to provide a better understanding of the shape of Czech data journalism and the design of the research might help further research in this area.
Travel publicistic journalism in the era of new media and multimedia platforms
Strasmajer, Matěj ; Géla, František (advisor) ; Jirků, Jan (referee)
This diploma work dealt how travel content is created and promoted through social media, focusing on its digital form, which in the present times is mainly published on social media sites, for example Youtube. The focus of this diploma work was on social sites, their functions and their importance for content creation in general, but also for travel content specifically. It did analyse vlogging method and in the practical part its relevance for both soft and hard form of journalism. It closely analysed monetization of content and its marketing. It followed influencers on social sites and influencer marketing and shown forms of collaboration of brands and content creators. It contains two practical researches. The first one is qualitative research case study of vlogger Casey Neistat and his channel and it uses him to show marketing and monetization principles in content creation. The second one is quantitative research analysing Wuhan pandemics outbreak and the importance of travel vloggers, who provided vlog content creation, which was then used by many news media and different content creators. There is enough content for answering all research questions, based on theoretical and practical research.
Syndicate of Journalists of the Czech Republic and its role in Czech media environment
Andree, Sabina ; Osvaldová, Barbora (advisor) ; Jirků, Jan (referee)
The Master's thesis aims to comprehensively introduce the professional organization Syndicate of Journalists of the Czech Republic and describe its role in the Czech media environment. The Syndicate of Journalists is a voluntary professional association that participates in the application of journalistic ethics. It actively contributes to the protection of freedom of speech, expression, and dissemination of information and through its activities co- creates ethical principles and norms in domestic journalism. The Ethics Commission and especially the Code of Ethics play a key role and this thesis addresses them, among other topics. The theoretical part of the diploma thesis defines the framework of the topic, which is ethics and self-regulation in journalism. Key terms and principles of journalistic ethics are presented based on academic literature. A core part of the thesis follows and describes the history, current form, and principles of the Syndicate of Journalists of the Czech Republic. Our intention is to define the function and role of the Syndicate in the Czech media landscape, especially in the field of journalistic ethics. The practical part of this diploma thesis contains an analysis of activities of the Syndicate between the years 2015 and 2020 and a qualitative analysis of the...
Media image of Jiří Čunek in selected Czech daily newspaper
Grim, Jakub ; Just, Petr (advisor) ; Jirků, Jan (referee)
The thesis deals with the media image of Jiří Čunek in three Czech daily newspaper Blesk, Mladá fronta DNES and Valašský deník. The selected method is a quantitative and qualitative content analysis. The thesis covers three periods of Čunek's political career - the eviction of Roma inhabitants from the center of Vsetín in autumn 2006, non-election as chairman of KDU-ČSL at the turn of May and June 2009 and victory in regional elections in Zlín Region in autumn 2016. Čunek is a specific political figure that is on the one hand very popular in the Vsetín region, but on the other hand was very unsuccessful in national politics. The thesis examines whether his media image differed between the selected periods and dailies.
Journalist as a user of social networking site Facebook: self-expression and professional ethics
Peterová, Barbora ; Švelch, Jaroslav (advisor) ; Jirků, Jan (referee)
The Facebook social network has become quite a phenomenon in recent years. Now journalists have profiles there, both on private and "fan" pages, i.e. pages started by someone else for promoting the person in question. In connection with this, we encounter a new ethical issue-the journalist's statements on this social network. Some media-or their editors-in- chief-have already reacted to this phenomenon by issuing a set of rules of behavior on social networks. Yet there were a few cases (not just on the Czech media scene) where a journalist's unethical statement on the Facebook social network was criticized. The aim of this thesis is to determine whether editorial staff of printed newspapers and television channels have rules for journalists' statements on the Facebook social network, whether editors-in-chief check if these rules are complied with and whether the journalists themselves try to comply with existing rules, or set down their own code as to the subject and manner of their expression on the social network. Another issue is, of course, how many of the journalists surveyed have their own profile on the Facebook social network, or how many of them had their profile pages started by their fans. In my thesis, I would also like to at least suggest an answer to the question to what extent is the...
The Netflix phenomenon and it's impact on the audience behavior
Doležal, Aleš ; Štoll, Martin (advisor) ; Jirků, Jan (referee)
The text of this diploma thesis called "Video on Demand Phenomenon and the Czech Viewer" describes the current situation in the world of the VOD services. It characterizes all the main elements of VOD and related business and viewer behavior and lifestyle resulting from those characteristics. The work also attempts to briefly describe all the main VOD services on the Czech market with regard to their history, current state and deals they offer to the viewer. The bulk of this work is, however, focused on the survey conducted amongst 140 people aged 19 - 26 and presenting its results. The survey finds that majority of those people prefer binge-watching over linear TV, which leads to very uneven TV watching habits and changes in lifestyle. According to the survey, it also appears that paid VOD is currently almost as popular as cable and satellite TV, but majority of people still don't want to pay for more than one service, which means that more than three quarters of them use internet piracy to get access to the desired content.

National Repository of Grey Literature : 150 records found   1 - 10nextend  jump to record:
See also: similar author names
3 Jirků, Jakub
1 Jirků, Jana
4 Jirků, Jaroslav
4 Jirků, Jitka
2 Jirků, Jiřina
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