|
|
Framing of alcohol in the Czech press and its comparison in the period before and during COVID-19 pandemic
Andresek, Šimon ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The diploma thesis focuses on how the topic of alcohol consumption was framed in the Czech press in two subsequent periods: 2018-2019 and 2020-2021. The emphasis is put on comparing the findings from both research periods, both in terms of frames and other variables studied, such as the topic, the source cited, or the relationship between the sex of the protagonists and the narrative(s) present. The theoretical part of the thesis discusses the influence of media content on public sphere, through the description of the phenomenon of agenda-setting. Then the framing itself is presented, both through the perspective of the agenda-setting theory (as a subset of it), but also as a completely autonomous phenomenon. Different perspectives on framing are presented which are then illustrated with several spatiotemporally distinct studies that address the media framing of alcohol use. The analytical part consists of two methodological components - qualitative and quantitative content analysis. First, qualitative content analysis is used in order to find and describe issue-specific frames at the forefront of the generic conflict frame. Subsequently, the presence of the described specific conflict narratives in both research periods is quantified and the findings are compared. The results suggest that alcohol...
|
|
|
Archetypal narrativisation and it's use in disinformations
Lebduška, Daniel ; Nečas, Vlastimil (advisor) ; Soukup, Martin (referee)
The aim of the diploma thesis Archetypal narrativisation and it's use in disinformations is to verify the connection between archetypal narrativization and misinformation, to describe which archetypal narratives are most often used by misinformation, to systematize them and then to describe which emotions are targeted by archetypal narrativization in misinformation. This study therefore explores the use of archetypal narrativization as a persuasion technique in disinformation campaigns. Drawing on the concept of archetypes from Jungian psychology and narrativization theory, this research examines how archetypal elements are strategically used to shape and disseminate misinformation. Through a comprehensive literature review and analysis of specific misinformation messages, the study examines the underlying motivations and effects of the use of archetypes in misinformation narratives. By exploiting deeply embedded psychological patterns and collective cultural symbolism, these campaigns seek to manipulate emotions, promote cognitive biases, and exploit social contradictions. The use of archetypes such as hero, villain, and victim allows purveyors of disinformation messages to create compelling narratives that resonate with target audiences and elicit specific responses. The thesis proposing further...
|
|
|
The American Media System and Political Parallelism: From Internal to External Pluralism
Charvát, Šimon ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This bachelor's thesis examines the changing media system in the United States. Previously, the U.S. media system was seen as having the highest quality of journalism and its journalists as the greatest professionals. Due to the innovation of technology and increasing commercialization, the American media system is undergoing a major transformation. Part of this transformation is the transition from a media model of internal pluralism to one of external pluralism. In recent decades, the private American media, which were characterised by their impartiality and political balance, have begun to take committed positions and to side with political affiliations. Through a research of media science and political communication theories, followed by a structured synthesis, this paper aims to answer the question of why, when, and for what partial reasons this transformation occurred. This thesis will first describe the systems understanding of democracy and the integral role of the media system within it, place the American media system in historical context, and introduce the reader to theoretical models of media systems. It will describe aspects of the media system such as political parallelism and commercialization and then offer possible reasons behind this transformation. This work can serve as a...
|
|
|
Comparison of selected Czech daily newspapers ahead of the 2023 presidential elections
Nováčková, Michaela ; Nečas, Vlastimil (advisor) ; Lütke Notarp, Ulrike (referee)
The bachelor's thesis focuses on the reporting of five selected newspapers between the first and second round of the direct presidential election in 2023. In the theoretical part, the thesis introduces the reader to scholarly concepts and terms related to normative expectations of a democratic society, such as objectivity, balance, impartiality, and others. In the descriptive part, it describes the Czech media landscape and touches more closely on the topic of media ownership. In the research part, using quantitative and qualitative content analysis, the author works with data collected from the Czech daily newspapers Hospodářské noviny, MF Dnes, Lidové noviny, Právo and Deník N and interprets the results based on four research questions.
|
|
|
Comparative analysis of the communication strategies in chosen media of candidates for the presidential elections in 2023 in the second round
Suchomel, Jakub ; Zima, Michal (advisor) ; Nečas, Vlastimil (referee)
In this thesis, a comparative analysis of the communication strategies of the presidential candidates in the 2023 elections Ing. Andrej Babiš and arm. gen. v.v. Ing. Petr Pavel, M.A. is carried out. The work starts with a description of the election process. The AMI Digital Index 2022, which is a survey in the field of social networks, is presented. In the next chapter, the theoretical framework of the work is presented, starting with the characteristics of the examinated media. The following is a brief description of the course of presidential elections in the past. Then the process of data collection is described and the method of social network analysis is presented. The following are individual analyses of social networks. First, six analyses of Andrej Babiš's communication are presented, as well as Petr Pavel's. This is followed by a description of the most symbolic themes of the individual campaigns. The next part is devoted to the characteristics of the analysis of pre-election debates, and then the analyses themselves and their comparison are discussed. Before the very conclusion, the candidates' post-election communication processes are briefly described. The last part of the thesis is the conclusion, which contains the results of qualitative comparison and comparison of individual...
|
|
|
Comparative analysis of climate change conference coverage in India and UK newspapers: framing difference
Devaraj, Yoheswari ; Miessler, Jan (advisor) ; Nečas, Vlastimil (referee)
Newspapers from India, a developing nation, and the UK, a developed one, are the focus of the investigation. These nations stand for a variety of social, political, and cultural situations that will undoubtedly have an impact on how the climate change conference is depicted. The thesis adds to an improved comprehension of the role played by the media in shaping climate change rhetoric and communications in various cultural and socioeconomic settings via this comparative examination. Considering the cultural differences between the two countries (developed vs. developing), there were similarities in the framing choices, which highlights the influence of the dominant global media narratives on how climate change is covered. It is acknowledged that this dominant position is essentially the result of fundamental historical inequalities that have led to an accumulation of political and economic power in the West. this was accomplished by examining five distinct frameworks to comprehend how they were used in the four newspapers' coverage of COP27.
|
|
|
Echo of Moscow's coverage of the Ukraine war from 2014 to 2022
Saidova, Aida ; Nečas, Vlastimil (advisor) ; Miessler, Jan (referee)
The media outlets Echo of Moscow, Novaya Gazeta, Dozhd TV, and Radio Svoboda are all seen as counter-propaganda outlets in contemporary Russia. As a result, these leftist media outlets have been more targeted by the law since Putin took office. In this thesis, I investigate particularly how Echo of Moscow reported on the conflict between Russia and Ukraine. From its inception, the Echo had operated under the guiding tenet that "all meaningful points of view on events should be presented". However, the station was controlled 66.5% by state-owned Gazprom-Media, meanwhile, the rest controlled by journalists, including the radio station staff, owns the remaining 33.5% (Slavtcheva-Petkova, 2018). Hence, the thesis questions: can the station assert impartiality while accepting funds from Gazprom Media? The study employs the journalistic notions of objectivity and fairness in the framework of a quantitatively-oriented qualitative content analysis of source practices in radio broadcasts by Echo of Moscow. In order to provide satisfactory outcomes, author utilises a quantitative content analysis of hundreds of reports and numerous sources to examine the diversity of viewpoints expressed in Echo Moscow broadcasts published from 2014 to 2022. In the end, author (a) concludes with a summary of the study's key...
|
|
|
Renewable Energy in Czech Newspapers: Media Representation of Renewable Energy Sources in Czech Daily Press between years 2015 and 2022
Sivoková, Kateřina ; Nečas, Vlastimil (advisor) ; Vochocová, Lenka (referee)
This diploma thesis investigates the media coverage of renewable energy in Czech print daily newspapers over an eight-year period from 2015 to 2022. The theoretical part of the thesis summarizes the existing research on this topic and its results. Furthermore, it covers theoretical concepts of media studies such as agenda setting and framing theory. The thesis also gives a summary of the current situation regarding renewable energy sources in the Czech Republic and describes significant events of the analysed period that were related to renewable energy. The methodological part of the thesis presents the research goals, the characteristics of the quantitative content analysis and the research design. The main findings of the thesis are the fluctuation in the number of articles during the years studied and the significant increase in media attention towards renewable energy in 2022. Most frequently covered energy source was solar energy. The actors cited were mostly elites such as politicians, industrialists and entrepreneurs. Economic frames were the most frequently occurring frames. This thesis describes the nature of the media coverage of renewable energy in the Czech daily press and thus outline what information, and in what form, reaches the public through these newspapers.
|
|
|
Framing of mental illness in selected Czech media
Lacinová, Kristýna ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
This thesis focuses on the framing of mental illness in the Czech media. It defines the concept of framing and presents the characteristics, process and effects of framing. Simultaneously, the thesis discusses the concept of mental illness and its categorisation in the International Classification of Diseases (ICD-10). The focus is on the state of mental illness in the Czech Republic. Subsequently, prominent research papers dealing with the framing of mental illness are presented. The aim of the quantitative content analysis of this thesis is to find out how Czech daily newspapers framed mental illness in the years 2018, 2020, 2022. The analysis focuses on which illnesses are mentioned, how the mentally ill are presented, how the media frame the causes and solutions of mental illness, and which sources journalists quote. The results show that stigmatising stories are the most common and that journalists tend to use episodic framing. The most cited illnesses were depression and drug addiction, and very often journalists did not specify the exact diagnosis at all.
|
|
|
Framing of the covid-19 pandemic in selected Czech media
Jiskrová, Alena ; Nečas, Vlastimil (advisor) ; Lütke Notarp, Ulrike (referee)
This diploma thesis provides an overview of how various Czech print and online media informed about the COVID-19 pandemic. The frames used by Czech media about the pandemic are identified by using a quantitative content analysis method. They are subsequently analyzed with regards to their use among various media and in different periods of time. Besides the generic and issue-specific frames, the research also concentrates on the frequence of use of securitization frame and war metaphors. The articles are also analysed from the perspective of their attributability. The findings are illustrated with concrete examples from the articles.
|
guest ::
RSS feed.