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Effective Strategies in Language Teacher Education
Kinovičová, Anna ; Vašutová, Jaroslava (advisor) ; Kasíková, Hana (referee) ; Linhartová, Dana (referee)
This dissertation thesis focuses on the shift of the pedagogieal tide towards strategies and shows how strategies can be efficiently used in the area of language teacher preparation. The use of action research as an important tool of change enables the investigator to test how certain approaches and strategies function, how they lead students to take an active part in learning and make their process of learning more effícient. The main aim of the thesis is to describe and map the process of group facilitation making use of effective learning and teaching strategies At the same time the researcher tries to find out whether it will be possible to use this literature model making use of effective teaching strategies as a strong didactic component in her future teaching practice. The teacherfacilitator and researcher as one person formulates two sets of problém questions and seeks answers for them in the research part of the thesis. The theoretical part focuses on three important themes. The introductory chapter discusses the outcomes of effective approaches and teaching and learning strategies. In further chapters it discusses roots of effective teaching in our school systém of the 1980s and monitors the shift in language learning pedagogy in recent years. The last chapter of the theoretical part of this...
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Corporate Information Strategy
Chmelka, Miroslav ; Částek, Jan (referee) ; Koch, Miloš (advisor)
This master’s thesis is focused on a corporate information strategy. Firstly, it analyzes the company, its strategy and the current state of information systems and information technologies. Based on this analysis an information strategy is formulated. This information strategy proposes actions in several areas, which should contribute to achieve the objectives of the company. The main focus is on a new information system selection and implementation.
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Negative, defamatory and mocking political campaigns in the Czech Republic in the years 2006 - 2010 and their effects on public politics [THESIS TEMPORARILY NOT PUBLICLY AVAILABLE]
Mludek, Ivo ; Háva, Petr (advisor) ; Nekola, Martin (referee)
The phenomenon of political marketing entered - together with democratic political competition - the Czech Republic after 1989. Together with parliamentary elections in 2006 a strong negative election campaigns appeared. The parliamentary elections in 2007 proved a stalemate and they launched a long period of political instability. An unusually sharp and mostly negative election campaign proceeded in the Czech Republic continuously during the years 2006 - 2010. For the first time foreign advisory firms prepared strategies for the biggest political parties - ČSSD and ODS. The election campaigns were characteristic not only of mass enter of negativism imported by the foreign consultants, but also of a great number of anonymous mocking and defamatory political advertisements, the customer and the payer of which was unknown and unable to find. The negative campaigns then introduced both the question of ethical limits in the election marketing and of the harmful influence of opaqueness in contracting and financing the campaigns. The thesis is dealing with regularities of political marketing which got control of Czech political scene in 2006 - 2010, and it formulates hypotheses about the possible effecs of negative, defamatory and mocking political campaigns on the environment of Czech public politics.
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Management of non-profit organization in the Czech Republic
Radová, Monika ; Sýkorová, Jaroslava (advisor) ; Pazlarová, Hana (referee)
The master's thesis describes the management of non-profit organizations. In the action research, data related to a particular human rights organization were collected. Based on the analysis, the organization was recommended potential management improvements. The thesis is formulated for non-profit organizations that want to get a complex overview of their management possibilities. In particular, this thesis is addressed to the mentioned non-profit organization dealing with human rights in the country and it should serve as a material for consideration of appropriate management methods in the future.
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Interpretative strategies for the films with a low level of narration
Slováková, Andrea ; Kaňuch, Martin (referee) ; Hanáková, Petra (advisor)
Diploma thesis Interpretative strategies for films with a low level of narration have analyzed perception of mainly experimental films that are non-narrative or have a weak narration. Its goals were to articulate model of this perception and describe the main interpretative strategies. For defining a range of films for the research, firstly it is necessary to define key terms. Using theoretical knowledge and main characteristics of narrative as can be found in the works of the notable film theoreticians, especially Edward Branigan, David Bordwell, Carl Plantinga, Murray Smith, Seymour Chatman or Torben Grodal, I formulated definition of narrative film: The main feature of narrative film is continuity and time anchor (especially in relation to other events), organization of data that need to be related to each other in a recognizable way, which is based on causality. Active agents (living beings or other agents) have to be necessarily present and their actions include intentions and development towards the goal. The ordering of a narrative whole often includes beginning, middle and end, that together create a thematically and mostly (but not necessarily) also stylistically coherent unit. The definition of non-narrative film results from the notes excerpted from those texts of narratologists who take into...
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Paradiplomacy of Regions: Cases of Burgundy and Central Bohemia Region
Vojtová, Marta ; Perottino, Michel (advisor) ; Tomalová, Eliška (referee)
Diploma thesis "Paradiplomacy of regions, cases of Burgundy and Central Bohemia Region" deals with "foreign policy of non-central actors" and the possibilities for regions how to enforce their interest on international level. Key research questions are: What makes regions act abroad, what are the reasons for activities abroad? What is the role of Europeanization and internationalization in the process of development of local actors involved in regional foreign activities? Who is engaged in formulation of regional interests and who is responsible for implementation of regional international strategy? Is there a broader consensus among regional actors on the way how to develop foreign activities? Is the main motor of activity local administration or private sphere? What are the possibilities for action on international level with regard to regional competencies? First, there are examined main features of foreign strategies of regions in question. Then we analyze tools developed for implementation of those strategies. How are the strategies implemented, are they successful? Finally we define main future challenges for action of regions abroad. Powered by TCPDF (www.tcpdf.org)
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Proposal for Creation of Optimal Company Structures
Srnská, Martina ; Chaloupková, Kateřina (referee) ; Pokorný, Jiří (advisor)
The thesis deals with the optimization of the use of corporate structures to increase the performance of the organization and the achievement of corporate objectives. The thesis analyzes the job in a company in terms of product characteristics, activities, conditions, actions and assumptions activities. The thesis includes an analysis of skills and competencies of individual employees. The design elements are formulated descriptions of new jobs and their integration into corporate structures, proposals for re-training, training and termination of employment with the company staff. The economic evaluation of the thesis are clearly summarized the calculations of costs and benefits.
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The project of Boris Akunin - an example of literary strategy at the turn of XX-XXI centuries
Volkova, Natalia ; Glanc, Tomáš (advisor) ; Janáček, Pavel (referee) ; Sýkora, Michal (referee)
This work deals with the literaturary project "B. Akunin", which was defined by it's creator G. Chkhartishvili as a "quality literature for the mass reader". When they wish to characterise the project, critics emphasize the use of an adventure plot combined with interesting style and intertextual play. We see a tendency to place the project in the "middle level", which in their hierarchy is somewhere between the literature created for the "happy few" and consumer fiction. However convergence of mass and elite culture is too general a trend in postmodernist literary strategy to be sufficiently characteristic of a concrete author. Our research covers all the texts published to the present day under the names of both G. Chkhartishvili and B. Akunin. It was the part of the extratextual strategy of the author to construct an image of himself as a writer of serious, almost scientific prose, who began to write detective stories for his own and his readers' enjoyment. The author generally uses mass clichés whenever he describes his heroes and action scenes in the story. He uses a great many simple references to the other literaturary works in his texts which should be understandable by every reader. At the same time we find other, more complicated references requiring knowledge of a wider literary "encyclopedia"....
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Advertising and its perception among the young people
Justián, Josef ; Postler, Milan (advisor) ; Krátký, Marek (referee)
The work is dividend into two parts, theoretical part and part of own research. The first part is dealing with the categorization of commercial communications under the conception of marketing mix. It is researching the forms and tools of those communications and is evaluating their meanings. It is also describing the meaning of advertising as a one tool of commercial communications and evaluates the pros and cons of its placement in the different types of mass media. The first part of the work also shows the development of the investments into ATL and BTL communications and based on the data describes, how the prediction of the future development looks like. Second part is connected with the own research of the perception of advertising and the ratings of mass media among the young people. As a representative pattern on which the research accomplished was selected the pattern of students of secondary schools. This part is dividend into two chapters, the preparation of the research and the interpretation of the results of the research. Using the kvantitative research the goal is to find the popularity of the different types of mass media among the students and based on the ratings to forecast the future trend. Kvalitative part of the research concerns to the popularity of advertising. It is measuring the own relations to the advertising, its influence on the selected segment and the importance of different components and features of advertising. Based on those data it finds out, how the message should be formulated to make the advertising as successful as possible. The output of the research in the answer, how and via which channels to communicate with the selected pattern, to make the advertising efficient and successful.
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The relationship between theoretical and practical lives in H. Arendt and Aristotle
Holub, Štěpán ; Kouba, Pavel (advisor) ; Pechar, Jiří (referee) ; Čapek, Jakub (referee)
The Relationship between Theoretical and Practical Lives in H. Arendt and Aristotle The first part of the work deals with the relationship between thinking, philosophy and political action in Hannah Arendt. The research includes the following: an evaluation of the distance Arendt takes from philosophy; a portrayal of what she herself calls "political theory"; analysis of her critical stance towards the philosophical tradition; and, finally, an outline of her conception of an authentic thinking. The second part is devoted to Aristotle and his position within Arendťs work. It assesses the extent to which Arendt justly ranks among neoaristotelians. Some aspects of Aristotle's philosophy are studied as for their usability within Arendtian approach to politics, as well as for their contribution to the formulation of the ideals of theoretical and practical li ves. In particular, the analysis concerns the Nicomachean Ethics (including reflections on its coherence) and some parts of the Politics. The focus i s on the concept of TÉAos and on the connection between concepts of rrpo~ts and ' I EVEPYEICX.
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