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Analysis of the coronavirus crisis discourse in the opinion sections of Czech online media
Karel, Kryštof ; Schneiderová, Soňa (advisor) ; Křeček, Jan (referee)
This diploma thesis examines how the first, spring wave of the coronavirus pandemic and its associated aspects were presented by Czech media, specifically by the opinion sections of reputable mainstream online media in three three-days intervals in different phases of this period. Its main premise is that the way media refer to a social reality can significantly influence this reality, its theoretical part is therefore focused on the reciprocal relationship between media and society, mainly the social construction of reality and discourse, besides also describing the pandemic itself and the trends in the usage of media during the analysed period. The research itself was made using the discourse analysis method. The central chapter of the thesis presents key findings in ten subchapters focused on the main discursive tendencies, common language elements and social phenomena being referred to. The interference of the COVID-19 discourse with the ones about the government restrictions, economic development and the assumed Chinese origin of the virus was salient, the parallels with other diseases or historic events or eras were also common. Metaphors, neologisms, fallacies or metadiscourse reflections appeared in the analysed texts as well. The dynamics of the discourse that was varying depending on the...
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Representation of anarchocapitalism in Czech media
Mika, Jindřich ; Křeček, Jan (advisor) ; Hroch, Miloš (referee)
The goal of this diploma thesis is to conduct a thorough research of the Czech public debate on anarcho-capitalism and anarcho-capitalists through media communication, to analyze the media representation of anarcho-capitalism using quantitative content analysis and to provide a momentary capture of speakers, actors, topics and contexts. The study first focuses on the theoretical basis of anarcho-capitalism, its practice in the Czech Republic and the theory of portraying reality in the media from a social constructivist point of view. Then it focuses on research of media reports on anarcho-capitalism or anarcho-capitalists published in the Czech print and online media from the beginning of 2010 to the end of 2020. The results show how the representation of anarcho-capitalism in the media has changed over time and present the main topics and contexts with which anarcho-capitalism was mentioned in the Czech media.
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Media image constucted by traditional and new media: Comparative analysis of the media representation on the example of the 2018 presidential elections
Houdková, Eliška ; Jirků, Jan (advisor) ; Osvaldová, Barbora (referee)
With the beginning of the Internet era a lot of the traditional media characteristics along with the classic media theories changed. The foundations of this diploma thesis are built on the question whether the traditional media and the new media are constructing different media images. The topic is further analyzed in the chapters about the construction of reality, media convergence, agenda-setting theory or social network. The analytical parts studied the main sources - television and social network - on the example of the Czech presidential election in 2018. After the data were gathered there were stated thirteen topic clusters and each unit of the collected data was categorized into those. There was also categorization on sources and the amount of representation of every candidate. After analyzing these data a comparison was made and after that a conclusion whether there are any differences between traditional and new media.
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Media Image of Angela Merkel: portrayal of chancellor in Czech press
Tajzlerová, Lucie ; Osvaldová, Barbora (advisor) ; Lütke Notarp, Ulrike (referee)
The master thesis Media Image of Angela Merkel: portrayal of chancellor in Czech press examines the representation of Angela Merkel in two most widely read Czech national newspapers during her tenure as Chancellor of Germany from November 2005 to March 2018. The theses first familiarizes the reader with Angela Merkel in historical context and summarizes theoretical concepts and terms, which explain the relationship between media and politics. After that, the reader gets acquainted with the research questions and hypotheses, method of quantitative and qualitative content analysis, basic characteristics of the selected daily newspapers, data sample and three parts of the studied period. Then the selected media contents are analyzed: individual periods are first examined separately and then compared. After that, the chancellor's media image is also compared in both journals. The thesis explains how Angela Merkel was represented in the first, second and third term of office, how her media image changed during the course and how it differed in selected newspapers. The research also verifies the assumption that the media image of Angela Merkel has changed over time to the worse, especially during her last term in office.
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Germany in Czech Daily press: Stereotypes and the ,,Image of the Other'' in Comments and Opinions in Polls-Year 2017
Stojanovová, Kamila ; Jirák, Jan (advisor) ; Lütke Notarp, Ulrike (referee)
This thesis bases on an constructivist approach in media studies in context of the role of Germany as a civilian power and hegemon of the European Union and deals with the extent, to which arguments arising from the asymmetric partnership between the Czech Republic and Germany in the past ten years in terms of bilateral relations, foreign policy making of the both states and agenda such as different energy policy conceptions were being reflected in comments and opinions by the Czech daily press in connection with the German parliamentary elections in 2017. In addition to the theory of social construction of reality in this thesis, the concept of role theory serves to explain the role of Germany as a civilian power and the process of shaping its identity. The thesis presents the results of an research, in which a critical discourse analysis (CDA) aimed to formulate hypotheses reflecting the way of image-construction of Germany as "the other," in terms of van Dijk's ideological square "us versus them" and the presence of stereotypes in the comments and opinions in the Czech press. The formulated hypotheses later became the basis for a quantitative content analysis carried out on a research sample of 59 articles published in the daily Mladá fronta DNES, Právo, Lidové noviny and Hospodářské noviny.
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Comparative Semiotic Analysis of Czech and Korean version of Elle Magazine Adventisings
Hybrantová, Romana ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
The thesis entitled Comparative Semiotic Analysis of Czech and Korean version of Elle Magazine Advertisings deals with the comparison of advertisings in the Czech and South Korean versions of global lifestyle magazine ELLE in terms of semiotic analysis. The thesis is structured in classical terms with theoretical starting points representing three key areas needed for analysis. The first part deals with the concept of the media, media product and its content. It also provides information about the ELLE magazine and its internationalization with special emphasis on South Korean cultural specificities. Also it cannot be forgotten the chapter devoted to the theory of socail construction of reality based on the work of Peter Berger and Thomas Luckmann. The second part is key because it brings knowledge about the semiotics and the main representatives of the field. The thesis thus represents Charles Sanders Peirce, Ferdinand de Saussure and especially the mythology of Roland Barthes. The last theoretical part looked at the essence of marketing communication and advertising and the use of celebrities in advertising campaigns. The analysis part as based on the theoretical basis focuses on the semiotic analysis of advertisements targeting the Czech and South Korean markets, with almost 470 campaigns in the...
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Changes in media presentations of violet sexual practices in the years 1990-2011 as shift of social norms in the sexual matters
Endrychová, Ivana ; Trampota, Tomáš (advisor) ; Nečas, Vlastimil (referee)
This Master's degree thesis evaluates the change in medial presentation of violet sexual acts in the period between 1996 and 2011. The change is inspected using newspaper articles gathered from the Newton Media Search database. Theoretical work is based on the Theory of Construction of Social Reality and the Mechanism of News Construction (gatekeeping, agenda setting, news values and framing). The analysis was performed on 937 articles published in the period from 1996 to 2011. The change of discourse was nalaysed using two-phase research method. This discourse was evaluated based on many criteria, among them periodicity of articles that focus on violent sexual pratcics. Qualitative analysis was used for trimming the number of relevant articles with hypothesis futher evaluated using quantitative discourse analysis. Powered by TCPDF (www.tcpdf.org)
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Media picture of the teacher in the Czech cinematography in the period after the year 2000
Majerová, Markéta ; Valenta, Josef (advisor) ; Koťa, Jaroslav (referee)
The thesis "Media Picture of a Teacher in the Czech Film in the Period Since 2000" is construed as one of a theoretical-empirical nature. Its theoretical part has set out two objectives. First, a process, through which media takes part in construing the reality and building up a discourse on the present teacher, is being described in such part. Another objective rests in a brief depiction of the current state of a teacher profession, and a description of the academic discourse, which is being presented by a pedagogical science with respect to a figure of the teacher. In addition, selected Czech films creating a media picture of the teacher that are subject to a critical discourse analysis in the empirically based part of the thesis are presented in the theoretical part thereof. Individual types of discourse, which these films propose with respect to a teacher, are being commented on at the conclusion of such thesis. Keywords media, teacher, Social Construction of Reality, film, discourse analysis, discourse
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How mothers and daughters perceive and use fashion themes in lifestyle magazines for women
Šimíková, Nikola ; Reifová, Irena (advisor) ; Šmejkalová, Jiřina (referee) ; Bednařík, Petr (referee)
The thesis How mothers and daughters perceive and use fashion themes in lifestyle magazines for women is aimed at generational differences when it comes to perception of media content. Specifically, it examines differences in perception of fashion phenomenon presented in lifestyle magazines for women (e.g.: ELLE and Cosmopolitan) by mothers and their daughters. Today, not only individuals, but also family relations are influenced by new media, new technologies, and new forms of media content, therefore I focused on differences in consumption of those lifestyle magazine between two generations of women within a family. The thesis first introduces some theories on social construction of reality; how fashion is presented in magazines; how women as readers perceive fashion and how this influences readers' identities as a result of magazines' consumption, and how advertising is perceived by readers. Theoretical knowledge is then researched. Qualitative research was conducted on ten pairs of respondents (mother - daughter) in the form of interviews. The results show that lifestyle magazines do not serve as a main source of information about fashion anymore. Many young women are more likely to search for information related to fashion on the Internet today. Mothers and daughters do not happen to read and...
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