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Typology of spam email written in Czech language
Vejda, Prokop ; Mňuková, Dominika (advisor) ; Podzimek, Jan (referee)
The presented thesis proposes a new typology system for Czech-language email spam. Its categorization is based primarily on the persuasive method used. Particular factors relevant for the classification are derived from subsurface observations via the method of semiotic analysis. The multi-layered typology differentiates between spam sales and imitation spam, between identity-imitating and situation-imitating spam. Another layer of categorization identifies the area of incentive for the desired action. The areas are finance, health, sexuality, and consumption. Ideological spam is recognized as a separate category. The typology derives validity from its application to a sample of Czech spam emails originating between January and April 2023. The method used is quantitative content analysis, which allowed the observed characteristics to be presented in a statistical context. Furthermore, it made it possible to elementarily map the nature of spam appearing in the email inboxes of Czech-speaking recipients at the beginning of 2023. The research is based upon a survey of existing typological systems and cases of the application of semiotic analysis to email spam. Theoretical research pillars are the concepts of the social role, speech acts, mythology, and uncertainty of meanings in communication. The...
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Usage of emoji in online communication across generation
Nechvátalová, Lenka ; Klabíková Rábová, Tereza (advisor) ; Podzimek, Jan (referee)
In the current digital era, emoji are an integral part of everyday online communication, expressing a range of emotions and thoughts. This paper focuses on the understanding and use of emoji by different generations, with an emphasis on Generations Z, Y, X and Baby Boomers. Emoji offer a wide range of expressions and symbols, but their interpretation can differ between generations, which can lead to misunderstandings. This thesis explores the basic emoji that may be more likely to cause these misunderstandings. The aim is to identify the meanings of emoji in different generations and the influence of age and the digital environment on interpretation. The research will focus on the use and interpretation of emoji across generations. The aim is to improve understanding in online communication across generations, where emoji play a key role in communicating emotions and moods.
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Climate crisis in Czech online media
Málek, Albert ; Vochocová, Lenka (advisor) ; Podzimek, Jan (referee)
The climate crisis is one of the greatest risks society is facing nowadays. How the media present the issue is therefore crucial. However, many different actors are trying to influence the media communication of the climate crisis in their favour. The aim of this thesis was to use a qualitative content analysis method to identify the main actors to whom the media attribute responsibility for addressing the climate crisis, and then to analyse the motives that lead the media to create these constructions. Therefore, media portrayals of the climate crisis were viewed through the lens of the political economy of communication, which allows for the examination of aspects of how media products influence the final form of the media products, taking into account the power and economic context in which the media operate. Specifically, the thesis looked at articles related to the climate crisis published in the Czech online media iROZHLAS, Aktuálně.cz, Forbes and Alarm. These were articles published in the period bounded by the global climate strike (15th March 2019) and the awarding of a verdict in the climate lawsuit against the Czech Republic (15th June 2022). The findings of this thesis show that most of the media outlets examined produced constructions that shifted responsibility for addressing the...
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The Disneyfication of Marvel: The Influence of Disney storytelling on Marvel Studios Movies
Vařeka, Jakub ; Podzimek, Jan (advisor) ; Šuhajová, Klára (referee)
The Walt Disney Company is nowadays one of the largest producers of movie entertainment in the world. Studios owned by Disney share around 40 % of overall Hollywood movie production every year. Because of that, a certain scepticism arises concerning wether Disney tries to standardise all of their production in order to gain income and wider audience. One of such productions is Marvel Entertainment, a company which focuses on creating superhero movies. Said scepticism formed into a term "Disneyfication of Marvel," which is generally used by core fans of the original superhero genre. This thesis firstly focuses on exact definition of the term disneyfication as a creative approach using available definitions from academic literature. Based on that, it sets concrete components which can be labeled as "Classic Disney." Afterwards, the focus shifts towards two samples of Marvel movies in which mentioned components could be found. First sample is a compilation of three Marvel movies from around early 2000s when the company was still independent. Second sample constitutes of three Marvel movies after the acquisition by Disney. Both are then compared to see if Marvel production could be undergoing disneyfication.
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The kinds of internet memes: The concept of memes and intertextuality in the internet culture
Březina, Luděk ; Lütke Notarp, Ulrike (advisor) ; Podzimek, Jan (referee)
The subject of this bachelors thesis is the different kinds of Internet memes. The term meme has evolved considerably since its origin in the field of evolutionary biology, and is now known primarily in the context of the Internet environment. Its digital nature makes it ideal for the creation and spread of Internet memes, and thus also for their study. At the beginning of this thesis, I describe the characteristics of digital culture crucial to the Internet enviroment and the formation of its own culture. I then introduce Internet memes as an imaginary doorway into the exploration of this culture, which, in the spirit of Richard Dawkins' original definition of a meme, represent units of Internet cultural content. The thesis then goes on to describe Susan Blackmore's theory of memes and Julia Kristeva's idea of intertextuality, subsequently combining the similarities of the two theories in defining four basic types of internet memes. In the analytical part, the principles of this categorization are demonstrated through semiotic analysis of selected Internet memes, in which both the features necessary for their classification and definition of their overall place in Internet culture are described.
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Semiotic Specifics of Media Contents
Podzimek, Jan ; Bednařík, Petr (advisor) ; Dvořáčková, Věra (referee) ; Ducháček, Milan (referee)
This dissertation explores specifics of media semiotics as a method of media content analysis. The main research sample consists of mediasemiotic studies, in the second place of studies within other applied semiotics and methodological publications on the subject. The research method is a discourse analysis, done on all levels from micro- to macrostructures, specifically on levels of language, intertextuality, narrativity, discussions, discourse models and discourses. The analysis also took into account interdiscoursive relations between media semiotics and media studies, theoretic semiotics, and other related disciplines, as well as the question whether bringing concepts from these fields into media semiotics involves some transformations of these concepts, and how are these transformations related to the nature of the given discourses. The main contribution of this dissertation is introduction of the principle of modularity. It is a specific way of employing analytical functions into an analytical engine, which was present in all researched media semiotic studies, but also in the studies which belong to other applied semiotics (movie semiotics, anthropological semiotics, semiotics of law), and to discourse analysis as well. The modularity is an autonomous principle which must be, in case of the...
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The evolution of czech hip hop media from subculture to mainstream
Mrázková, Marie ; Hroch, Miloš (advisor) ; Podzimek, Jan (referee)
This Master's thesis focuses on the history of the hip hop subculture and the character of rappers and female rappers. The aim of this thesis is to analyze chosen hip hop media in the Czech Republic and to determine what is content and also linguistic characteristic of the chosen Czech hip hop media and further to determine the role of rappers and female rappers therein as well as gender balance of the examined media content. The thesis is divided into two sections, this being theoretical and methodical section. The theoretical section firstly examines the history of the hip hop subculture from the global perspective and its evolution in the Czech Republic. The first part of the history section focuses on the main milestones of the hip hop subculture history with the prevailing orientation on music, hip hop media, and other channels of its distribution. In the chapter describing the evolution of hip hop in the Czech Republic the thesis focuses on the development of the music genre, the introduction of the significant interprets and connection of the context with the other aspects of distribution of the hip hop subculture into the mainstream. The following chapter in the theoretical section which explores the evolution of academic subculture studies, cultural studies, and post-subcultural...
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Discourse analysis of the securitization of Covid-19 in Czech media
Kroupa, Jan ; Miessler, Jan (advisor) ; Podzimek, Jan (referee)
This diploma thesis aims to apply the securitization concept in the field of media studies, while also exploring the role of media as an autonomous actor in the (de)securitization process, being able to produce a unique type of discourse, independent from the discourse of political actors. The thesis seeks to confirm the disparities between the discourse of media and political elites on the plain of the (de)securitization theory. This is examined within the topic of the covid-19 epidemic, from 1st January until 12th March, when the state of emergency has been announced by the Czech government. The thesis is organized as a discourse analysis on the basis of the Foucauldian historical method. The theoretical chapter introduces the basic premises of the securitization theory, its evolution and contemporary discussion, including the dimension of media autonomy. The analytical chapter examines seven topical aspects representing the uniqueness of the coronavirus discourse during the examined time period. In addition, the thesis also analyzes the reproduction of the discourse of political elites in media. A total of 154 inputs is compiled in the analyzed corpus, consisting of the transcript of covid-themed press conferences, and articles from the online media portals of iDnes and Fórum 24 that have been...
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