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Transformation of the institution of publisher during the years 1948-1968 on the example of Naše vojsko
Lenghartová, Pavlína ; Šmejkalová, Jiřina (advisor) ; Pýcha, Čeněk (referee)
This bachelor's thesis deals with the publishing house Naše vojsko, which was founded in 1945 by the Ministry of National Defense. The aim of the thesis was to analyze its position between the years 1948-1968 and to answer the research question how it met readers demand. Periodical publishing newsletters and articles from military periodicals were used for this. The sources revealed that, although Naše vojsko was founded for the purposes of the army, in addition to professional literature, it also published fiction from the beginning and actively communicated with civilian readers through the readers' column in the publisher's newsletter called Naše vojsko o nových knihách, later renamed Za novou četbou. In 1960s, it founded military book clubs, whose members could influence the work of the editors, thus creating a connection with reader demand.
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Robert Darnton's contribution to the use of electronic communication tools in university education
Najmanová, Anna ; Šmejkalová, Jiřina (advisor) ; Římanová, Radka (referee)
This bachelor's thesis deals with the personalities of the American historian Robert Darnton and his contribution to the use of electronic communication tools in university education. The goal of the thesis is to map the professional career and explain the basic principles of the work of the leading American historian, and at the same time to methodologically test beneficial biographical methods for researching the history of book culture. The research question is: How did Robert Darnton contribute to the use of electronic communication tools in higher education? The theoretical part is based on secondary literature and available electronic sources. Definitions related to the topics Robert Darnton deals with in his work are presented here. Next, the personality of Robert Darnton himself is introduced. The practical part is created by using qualitative research methods in the form of interviews with two representatives of two academic publishing houses in the Czech Republic. The conclusion of the bachelor's thesis forms a summary of the acquired knowledge and provides an answer to the research question. Keywords Robert Darnton, Universities, Final Qualification Theses, Digitization
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Chaos, crisis, new opportunities? Czech book market during the pandemic
Lásková, Nikola ; Šmejkalová, Jiřina (advisor) ; Kolínová, Pavlína (referee)
The aim of the bachelor thesis is to create a comprehensive picture of teh Czech book market in the pandemic era. In the theoretical part the main events of the pandemic and the beginnings of the pandemic in the Czech Republic are presented. Space is devoted to the anti-pandemic measures that have had a major impact on the book market. The specifics of the book market and its history are also characterised. Space is devoted to these areas because of their close connection with the book market during the pandemic. The central chapter describes the impact of the pandemic, government aid and market support projects. Examples of these thematic areas in selected European countries are given for comparison. The practical part is carried out in a qualitative way by analysing media representation. The content of 68 contributions was analysed and recorded in formo f tables. The results of the analysis answer the set research question. Keywords: book market, publishers, booksellers, pandemic, state aid, impact of pandemic, media representation
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Public libraries and readers in Tachov District
Rudová, Eliška ; Šmejkalová, Jiřina (advisor) ; Pýcha, Čeněk (referee)
Abstrakt/anglicky: The aim of this diploma thesis is to map the activities of public folk libraries in the Tachov district in the period of the 80s-90s and their influence on the reading population of this District. Research in this area is conditioned by historical and population diversity border district and the subject of research are folk and center libraries and their readers. In the individual chapters of the thesis, the development of libraries will be outlined in the Tachov district approximately from the beginning of the 20th century until the 50s. Period from 50. the years to the 90s of the 20th century will be elaborated in more detail on the basis of archival material Public libraries as originators from the collection of the State District Archives Tachov (specifically the collections of the Tachov District Library 1953-1996). On the basis of these materials (statistical reports, activity reports, reports from the Fund's revisions, etc.), further outlined the activities of libraries in terms of loan services (with a focus on library collections of libraries), their work with the reader and the influence on the readership of the population District. This effect of libraries will be further examined in the practical part, where based on the method of qualitative investigation using semi-structured...
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The Status and Social Prestige of the Publisher`s Profession in Comparative Historical Perspective: Case Study of the Life and Achievements of Viktor Stoilov
Flejberková, Eliška ; Šmejkalová, Jiřina (advisor) ; Římanová, Radka (referee)
This bachelor thesis is dealing with the topic of the personality of the publisher Viktor Stoilov and his work. It also compares the changes that the publisher's prestige has undergone in history The aim of the bachelor thesis is to map the life and work of Viktor Stoilov using the biographical method and evaluate his contribution to the development of Czech book culture. The theoretical part is written using secondary literature, it includes an analysis of definitions related to the topic and the history of publishers operating in the Czech territory. The practical part includes qualitative research conducted using structured interviews with open questions with two personalities from the Czech book market. The conclusion of the work is dedicated to summarizing the facts found related to the publisher's personality.
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Robert Darnton's contribution to the use of electronic communication tools in university education
Najmanová, Anna ; Šmejkalová, Jiřina (advisor) ; Římanová, Radka (referee)
This bachelor's thesis deals with the personalities of the American historian Robert Darnton and his contribution to the use of electronic communication tools in university education. The goal of the thesis is to map the professional career and explain the basic principles of the work of the leading American historian, and at the same time to test methodologically beneficial biographical methods for researching the history of book culture. The theoretical part is based on secondary literature and available electronic sources. Definitions related to electronic communication as well as topics that Robert Darnton deals with in his work are presented here. Next, the personality of Robert Darnton himself is introduced. The practical part is created by using qualitative research methods in the form of interviews with two representatives from academic publishing houses in the Czech Republic. The conclusion of the bachelor's thesis forms a summary of the acquired knowledge and provides an answer to the research question.
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Early Books in the Library of Arne Laurin (1889-1945)
Panenková, Josefina ; Šípek, Richard (advisor) ; Šmejkalová, Jiřina (referee)
Until his emigration from Czechoslovakia in 1939, the journalist and editor-in-chief of the daily Prager Presse, Arne Laurin (1889-1945), devoted almost his entire life to book collecting. He is most famous for his collection of journalistic literature which, after the vicissitudes of war and Laurin's death, became part of the library of the present-day Faculty of Social Sciences of Charles University. In its time, the journalistic library earned great renown, among other things, thanks to the seven printed catalogues that Laurin published in 1931-1937 as bibliophile prints. In addition to Bohemian books, the library as a whole, and especially its historical collection of prints up to 1860, contains mostly foreign literature of German, French, English, Swedish, Dutch, Swiss, Polish, Hungarian and other print provenience. The thesis focuses on the historical items in which it traces provenience characteristics from the period of Laurin's ownership as well as earlier ones. It also discusses major library issues such as acquisitions, cataloguing, library creation and library accessibility, and last but not least, it traces the fate of the collection after Laurin's emigration up to the present day. In terms of book collecting, it places Laurin's personality in a broader context.
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Project Bookstart: the potential for further development in the Czech Republic
Mizlerová, Kateřina ; Landová, Hana (advisor) ; Šmejkalová, Jiřina (referee)
This diploma thesis deals with the international project Bookstart and its potential for further development in the Czech Republic. The first part is devoted to terminology and definitions of pre-reading literacy, reading literacy and functional literacy. In addition, selected Czech and foreign projects promoting reading literacy are presented. At the end of the theoretical part of the thesis, attention is paid to the introduction of the project Bookstart, the experience with its course abroad, and mapping the pilot year of the project in the Czech Republic. The practical part of the thesis presents qualitative research in the form of two semi-structured interviews, and quantitative research conducted using an online questionnaire. Keywords Bookstart, children's reading, reading literacy, pre-reading literacy, literacy development, libraries
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Nákupné maniačky - fashion show or reality show?
Záhoráková, Barbora ; Vochocová, Lenka (advisor) ; Šmejkalová, Jiřina (referee)
The Master's thesis is focused on the Slovakian TV show Nákupné maniačky and its' audience. The purpose of the thesis is to reveal the motivations leading to watching this show and to explore, whether the viewers perceive the show as a fashion show which allows them to draw inspiration, or rather as a reality show that should entertain them. The theoretical part introduces the concepts as audience, uses and gratifications and reality show genre. The final analysis of the acquired data is based on these terms but it aims to invent a new hypothesis. The second part is devoted to the research that is based on a qualitative method of a grounded theory. Required data was collected by the semi-structured interviews with viewers divided into two age categories. The result of categorizing data indicates that for all viewers the main motivation for watching the show is to have fun. Participants reported enjoying the program because of its' humour, while fashion plays an irrelevant role. The findings also show that participants are aware of interventions of production and they explained manipulating competitors as a strategy of the broadcasters to entertain audience and attract more viewers. This assumption was confirmed by an informant interview with one of the creators of the show.
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