National Repository of Grey Literature 402 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Commented translation of a text on science and technology
Jirák, Jan ; Walek, Agata (referee) ; Baumgartnerová, Alena (advisor)
Cílem této semestrální práce je přeložení textu technického zaměření, z jazyka českého do anglického, k demonstrování překladatelských schopností autora. Dalším úkolem bylo okomentován problematiky překladu a rozdílů mezi těmito dvěma jazyky. Tato práce sestává ze dvou hlavních částí, vyjma úvodu a závěru. První částí je původní český text, zabývající se technickou problematikou a jeho překlad do angličtiny. Oba texty jsou obsaženy v semestrální práci kvůli možnosti porovnání. Tato část je v rámci rozsahu dominantní. Druhá, neméně, důležitá část této práce je komentář tohoto překladu, respektive rozdílu mezi překládanými jazyky. V této části je také popsán postup překladu, stejně tak jako lingvistické vlastnosti, jenž byly použity.
Television debates before the second round of the 2023 presidential election of the Czech Republic: Types of communication used by candidates according to functional theory
Pásler, Šimon ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The thesis deals with the pre-election TV debates before the second round of the presidential elections in 2023. Based on Functional Theory, the aim of the paper is to identify the types of messages that candidates Andrej Babiš and Petr Pavel used in the pre-election television debates ahead of the second round of the 2023 presidential election. Furthermore, the aim is to compare these results with the findings of previous works analysing the pre-election debates of the 2013 and 2018 presidential elections. Furthermore, the time allocation given to the candidates in the debates is compared. The theoretical part of the paper first focuses on the link between politics and media, public and private ones and political communication, political actors, media campaigns and negativity. Next, the emergence of pre-election debates in the United States and the presidential election in the Czech Republic is described. The thesis includes a review of research on pre-election debates and a description of the Functional Theory used. Next, the thesis continues with the methodology. The practical part includes a description of the debates analysed on Czech television, on CNN Prima and on Nova. The practical part of the thesis used a content analysis based on W. L. Benoit's Functional Theory. Based on Functional...
Trust in media: an analysis of the determinants of perceived media credibility
Smetanová, Kateřina ; Jirák, Jan (advisor) ; Cebe, Jan (referee)
This diploma thesis "Důvěra v média: analýza determinantů vnímané důvěryhodnosti médií" deals with the issue of trust in the media among the population aged 20-30. This age group is defined based on developmental psychology as young or early adulthood. The diploma thesis asks how members of the selected target group trust the given media and what this perceived trustworthiness is conditioned by. The diploma thesis is divided into a theoretical and an analytical part. In its introduction, the theoretical part deals with the central topic of this diploma thesis, which is trust in the media. There is also focus on a interdisciplinary links (trust studies), approaches to research on trust in the media, characteristics and results of trust research in the Czech Republic. It also deals with the definition of the concept of trust, its functions in society and its concept in various fields such as sociology, political science, psychology and anthropology. At the end, the theoretical part offers the necessary anchoring of the topic from the point of view of media theory by means of the definition of the function and effects of the media on society and the dual broadcasting system. The analytical part first describes the research methodology, then offers the interpretation of the results of the...
Media Literacy as Perceived by Key Agents of the Media Education of Adults
Šťastná, Lucie ; Jirák, Jan (advisor) ; Pavličíková, Helena (referee) ; Vrabec, Norbert (referee)
The topic of the dissertation is media literacy as perceived by key agents of the media education of adults. Media literacy is a term that can be viewed differently and whose content changes over time. For this reason, the term is introduced in its entirety. While the views of politicians and theorists can be derived from published legislation and scientific literature, the views of people most engaged in the development of adult media literacy in practice are not known. Therefore, the dissertation focuses on how the individual agents of adult media education (organizers, participants and officials) perceive the concept of media literacy, whether they share a common perspective on media literacy and whether it is possible to characterize representatives of individual concepts. The prelude to this phase of the research was a qualitative content analysis, which provided a typology of opportunities for adult media education in the Czech Republic. This was then used to select the most diverse sample of educational events and informants for the main phase of the qualitative research. Semi- structured in-depth interviews were conducted with informants. As a result of the data analysis, seven dimensions of media literacy were identified, the various combinations of which formed different concepts of media...
Framing of alcohol in the Czech press and its comparison in the period before and during COVID-19 pandemic
Andresek, Šimon ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The diploma thesis focuses on how the topic of alcohol consumption was framed in the Czech press in two subsequent periods: 2018-2019 and 2020-2021. The emphasis is put on comparing the findings from both research periods, both in terms of frames and other variables studied, such as the topic, the source cited, or the relationship between the sex of the protagonists and the narrative(s) present. The theoretical part of the thesis discusses the influence of media content on public sphere, through the description of the phenomenon of agenda-setting. Then the framing itself is presented, both through the perspective of the agenda-setting theory (as a subset of it), but also as a completely autonomous phenomenon. Different perspectives on framing are presented which are then illustrated with several spatiotemporally distinct studies that address the media framing of alcohol use. The analytical part consists of two methodological components - qualitative and quantitative content analysis. First, qualitative content analysis is used in order to find and describe issue-specific frames at the forefront of the generic conflict frame. Subsequently, the presence of the described specific conflict narratives in both research periods is quantified and the findings are compared. The results suggest that alcohol...
The Everyday Life of British Society in the 1930s from the Perspective of Agatha Christie
Wojnarová, Daniela ; Köpplová, Barbara (advisor) ; Jirák, Jan (referee)
The thesis explores the everyday life of British society in the 1930s, which will be examined in two ways. One is the construction of everyday, ordinary life using academic and scientific literature. The second source of information is the image of British society during the period in question through the lens of detective fiction from the pen of British writer Agatha Christie. The thesis juxtaposes these two perspectives, compares them, and looks for similarities and differences. The text of the thesis is divided into two main parts. The first part aims to introduce the study and the nature of research of everyday life, to outline the nature of the 1930s for the British people of the time, and to introduce the life and work of the writer Agatha Christie. The introductory chapter attempts to briefly describe the theme of the research of everyday life. Through a broader lens, the thesis looks at the historical context of the period in question. It then examines the social phenomena that influenced and shaped the society-wide mood and atmosphere of the 1930s. The key chapter of the theoretical part of the thesis then looks at interpersonal relationships, the fulfilment of leisure time, working hours, personal hygiene and grooming, shopping, eating, housing, transport, travel, culture and fashion in...
The media image of the second round of the presidential election on television
Tomková, Aneta ; Chrenčík, Roman (advisor) ; Jirák, Jan (referee)
This master's thesis deals with the analysis of the media image of presidential candidates in the second round of presidential elections in the Czech Republic in January 2023. The aim of the thesis is to examine, through quantitative and qualitative content analysis of pre-election presidential debates, how individual candidates were presented on public and private television stations, and whether the principles of objectivity and impartiality were adhered to by the moderators. The first part of the thesis focuses on explaining key terms related to the subject matter, such as direct presidential election, media image, political communication, and the difference between public and private media. The presidential candidates and their political backgrounds are also introduced. The main part of the thesis is devoted to the analysis of the pre-election presidential debates. The quantitative analysis provides precise data on the extent of airtime allocated to each candidate, the number and nature of questions asked, and other relevant factors. The qualitative analysis allows for a deeper examination of the course of debates, the moderators' approach to individual candidates, and the identification of possible violations of the principles of objectivity and impartiality. The results of the analyses...
Media education through the lens of the professional teaching community
Píšová, Denisa ; Jirák, Jan (advisor) ; Köpplová, Barbara (referee)
The aim of the thesis entitled Media Education through the lens of the professional teaching community is to identify the issues and topics that appear in the discourse on media education in the Czech Republic, especially from the perspective of teachers and experts dealing with this issue. Using theoretical foundations based primarily on the framework curricula and surveys from recent years and content analysis of online discussions under news articles, the state of media education in the Czech Republic will be investigated. These findings will be subsequently verified and questioned through in-depth interviews with stakeholders from the school and educational institutions environment. Thus, two qualitative methods will be used in the analytical part, which will increase the reliability of the research results. A secondary purpose of the research is the possibility of further testing the resulting hypotheses or questions, for example through a questionnaire survey. Thanks to in-depth interviews, it is also possible to gain a broader insight into the issues of contemporary media education, which has been the focus of few studies or surveys in the Czech Republic in recent years. This is also important because of the forthcoming revisions of the Framework Educational Programmes, which should improve...
Reporting of IDNES.cz and IHNED.cz during the first wave of COVID-19 in the Czech Republic
Kejhova, Natalie ; Jirák, Jan (advisor) ; Miessler, Jan (referee)
Covid-19 did not only take over the lives of citizens in 2020, it also took over the media worldwide and the Czech Republic is no exception. Journalists always held the responsibility of portraying information to the public on major events. However during the first wave of the pandemic in particular journalists were seen as having a new sense of power which was that their words could influence the public's opinion on policies issued by the government like whether to wear a mask or not. The findings of this thesis showed that the publication Mladá fronta Dnes overall published articles that were informative and matter of fact whereas the publication Hospodářské noviny resulted in being more critical to the regulations that were issued by the government resulting in more of a discussion. Overall this thesis looked at how media frames are used by journalists in articles to portray particular ideological standpoints. Keywords Pandemic, Coivid-19, Media, Media Frames
Youtube as a space for modern English language learning
Gregor, Rudolf ; Wolák, Radim (advisor) ; Jirák, Jan (referee)
The bachelor thesis entitled "YouTube as a space for modern English language learning" deals with the characteristics of a successful YouTube channel dedicated to English language learning. The goal of the thesis is to identify specific elements that are typical for a successful video of a given focus using the method of quantitative content analysis of a selected sample of reactions of users of a given media message in the form of comments under the most watched video. Prior to the actual research part of the thesis, it offers a reflection on the origins of communication and its development through media to mass media and new media, it also discusses the use of media and new media in education through a mixed perspective of media studies and pedagogy, and highlights several disciplinary and interdisciplinary scholarly works exploring the issue in the context of the use of different types of new media in education. The chapter on the origins of the social network YouTube, in the language of numbers and statistics, also mentions the current enormous reach of this media space and precedes the research section, in which the thesis already describes the most watched video for three popular YouTube channels dedicated to English language learning, the channels under study in general and, in particular,...

National Repository of Grey Literature : 402 records found   1 - 10nextend  jump to record:
See also: similar author names
1 Jirák, J.
4 Jirák, Jakub
7 Jirák, Jaroslav
4 Jirák, Josef
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