|
| |
|
|
Marketing Audit of Customer Satisfaction
Valášková, Lucie ; MSC, Jakub Ondroušek MA, (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis focuses on the marketing audit of customer satisfaction with the services in Domeq accommodation. The theoretical part introduce the basic terms related with this diploma theses. Based on performed analyses which are used in the analytical part of this diploma thesis are suggest recommendations to increase satisfaction with the services of the accommodation.
|
|
|
Marketing Mix of Company
Nezhyba, David ; Markes, Radovan (referee) ; Milichovský, František (advisor)
The diploma thesis focuses on the marketing mix of a company targeting the consumer market in the USA. It includes a theoretical review serving as the basis for the analytical section. Furthermore, it contains an analytical part providing an evaluation of the current company situation. The final section consists of proposals contributing to the improvement of the marketing mix.
|
|
| |
|
|
Digital Detox at Brno University of Technology
Kozlovský, Dominik ; Šťastná, Dagmar (referee) ; Ellederová, Eva (advisor)
Cílem této bakalářské práce je popsat závislost na digitálních technologiích a digitální detox a provézt výzkum zabývající se závislostí na digitálních technologiích a zkušenostmi s digitálním detoxem u studentů a učitelů na Vysokém učení technickém v Brně. Práce zahrnuje rešerši literatury na téma digitální závislosti, digitálního detoxu a výzkum prostřednictvím dotazníku, který byl distribuován studentům a učitelům. Výsledky dotazníkového šetření ukázaly, že více než 70 % respondentů stráví více než dvě hodiny denně na telefonu, přičemž nejpoužívanější aplikace jsou Facebook a Instagram. Současně téměř 70 % respondentů přiznalo, že používají telefon více, než původně zamýšleli, což naznačuje možné symptomy digitální závislosti. Povědomí o digitálním detoxu mělo téměř 90 % respondentů a téměř 50 % respondentů mělo zkušenost s nějakou formou digitálního detoxu. Většina respondentů doporučila digitální detox, což naznačuje jejich povědomí o jeho pozitivních účincích.
|
|
|
Proposal for Changes of Motivational Programme in a Selected Company.
Kopová, Dajana ; Konečný, Štěpán (referee) ; Petrová, Kateřina (advisor)
The bachelor thesis focuses on the proposition of changes to the concept of motivational program within a selected company. The thesis contains theoretical backgrounds, the analysis of the current state, and its proposals of changing the company’s motivational system. The analysis results showed that the employees are satisfied with the workplace conditions and their job positions. They are dissatisfied with the salary, communication with the superiors, the lack of opportunities for professional growth, and also with the number of benefits. Among the proposals are new benefits, such as the introduction of ‘sick days’, contributions to life insurance, and contributions to a long-term investment product. The recommendations include praise and use of internal human resources.
|
|
|
Marketing communication of a specific company
Komínková, Denisa ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The master thesis focuses on the marketing communication of a specific company. The thesis is divided into three parts. The first part defines the theoretical background that underpins the second part of the thesis. The second part deal with the description of the company, the overall analysis of the marketing communication of the company, marketing research and the analysis of the main competitors in the writing instruments sector. The third part deals with the proposals that are based on the analyses carried out. The suggestions should help the company to improve its current marketing communication in the future.
|
|
|
The ideal first grade teacher trough the eyes of parents
Batelková, Dana ; Krčmářová, Tereza (advisor) ; Wildová, Radka (referee)
The thesis surveys the perspective of parents of children attending last class of nusery school and investigates what expectation they have about first grade teachers. The thesis is divided into two parts, the theoretical and the practical part. The theoretical part summarizes existing knowledge the main actors wiho are present in the pupil's transition to the first grade, which are the pupil, the family and the teacher. The practical part is focused on a mixed methods study. In the first part quantitative research is used questionnaire method, the research sample comprises the parents of preschool children. The responses reflext the respondent's opinions about idea about first grade teacher in primary school. First grade teachers react to this parent's idea. The semi-structured group interview method is used to find out whether the parent's ideas seem realistic to them and if they satisfy or prove to satisfy this idea about first grade teacher in primary school. The aims of the thesis is to ascertain, how looks the teacher's ideal by parents, which characteristics parents prefer in relation to pupils and parents and how the first grade teachers react on these ideas. Parent's preferences were collected to image of ideal first grade teacher which was presented to first grade teachers, who expressed...
|
|
|
Mladý ječmen a chlorella jako součást zdravého stravování
BÍCOVÁ, Pavla
Products of young barley and chlorella belong to the increasingly popular nutraceuticals due to their rich nutritional composition. The aim of the thesis was: to assess the offer of young barley and chlorella in the market network in the Czech Republic, to evaluate the knowledge about these products and the effects of using these dietary supplements by questionnaire survey (n = 338) and to assess the quality of the selected products. There is a relatively wide range of chlorella (57 products; 75 % in tablet form) and young barley (24 products; 71 % in powder form) products on the Czech market, which differ in composition, processing method, country of origin, price and information provided about them. Knowledge of the production method and the contents is important when consumers choose products. This knowledge was found to be low among some users. Awareness increased statistically significantly with age and educational attainment. The majority of users of chlorella (181; 55 %) and young barley (224; 68 %) did not suffer from side effects associated with initiation of use. The most frequently reported adverse symptoms were related to the gastrointestinal tract (diarrhoea, constipation). The most frequently reported beneficial effects were more energy and vitality, improved digestion and immunity. The microbial quality of the chlorella and young barley samples met the legislative requirements. Total polyphenol content and total antioxidant activity were lower (1.20?0.00 mg/g - 1.35?0.01 mg/g, 0.73?0.00 mg/g - 0.84?0.02 mg/g, respectively) in chlorella (11.44?0.26 mg/g - 7.92?0.25 mg/g, 10.36?0.00 mg/g - 22.76?0.27 mg/g, respectively) compared to young barley.
|
|
|
Vliv vybraných faktorů na rychlost kažení plodové zeleniny
ŠUTKOVÁ, Jana
Fruiting vegetables are among the most consumed vegetables worldwide, so it is important to constantly optimise storage conditions. The aim of the thesis was to assess the effect of tomato treatments (tap water, Cibulex) and storage temperatures (6.5 °C, 15 °C, 21 °C) on the rate of spoilage, to evaluate the preferences of respondents (n=347) regarding the consumption and purchase of tomatoes and to assess the supply of tomatoes in the market network. Tomato samples treated with Cibulex solution showed a lower increase of selected groups of microorganisms compared to control samples. In the questionnaire survey, it was found that 97% of the respondents consumed tomatoes and preferred domestic cherry tomatoes, with a sweet taste and juicy consistency. When purchasing tomatoes, respondents are mainly influenced by the price, quality and appearance of tomatoes. A relatively large proportion of respondents (63 %) store tomatoes at refrigerator temperature, which is not suitable because of the loss of flavour and taste of tomatoes. A survey of the tomato offer in nine supermarket chains (Tesco, Albert, Penny, Kaufland, Globus, Flop, Coop, Norma and Lidl) revealed a wide range of tomatoes during the summer and winter periods. The widest range (n=12) was found in the Globus and Lidl chains during the winter period.
|
guest ::
