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Proposal of marketing mix for commercial property for rent
Husová, Michaela ; Husa, Drahoslav (referee) ; Milichovský, František (advisor)
The aim of the diploma thesis is to design a new marketing mix to improve the efficiency of business in commercial real estate on Freedom Square in Znojmo. The first part of the thesis describes and explains the basic terms of marketing and marketing mix. The next part is devoted to carrying out analyses of both external and internal to determine the current state of the building and then they are evaluated. In the last part, I develop my own proposals for possible practical improvement of the marketing mix in real estate.
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Proposal Marketing Mix for Selected Company
Filková, Lucia ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
The main topic of the thesis is a restaurant that has been operating for almost 20 years on the market. It offers customers traditional meals and a selection of pizzas. The content of the thesis consists of three parts. In the first part of the thesis there is a theory focused on the basic ideas of marketing. The second part consists of an analysis that introduces the company as well as the different components of the marketing mix. The final part of the thesis offers new recommendations to improve the company's current marketing mix in light of the findings from the second part of the thesis.
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Proposal of the company's marketing communication strategy
Mařík, Daniel ; Milichovský, František (referee) ; Havíř, David (advisor)
Abstract The diploma thesis deals with the design of the marketing communication strategy of Hitpoint s.r.o. The first part of the thesis is devoted to the theoretical background, which will be used in the analytical and design part. The company Hitpoint s.r.o. itself is described in the analytical part. Social network research and PEST, SWOT and Porter's 5 forces analysis were also developed. Based on the results of the analyses, a proposal for the introduction of an e-shop was presented in the design part, within which the product mix, pricing strategy and other marketing tools were selected. A PERT time analysis was also developed. From the developed research, the company's recommendations were also determined as part of shared content on social networks.
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The Proposal for the Development of a Business Strategy for a Retailer of Wine on the Local Market
Filipenská, Dagmar ; Milichovský, František (referee) ; Bumberová, Veronika (advisor)
Diploma thesis deals with the development of business strategy of a small wine retailer in the context of a local market. The aim of the thesis is to propose development of business activities of retailer based on analyses and evaluation of the current situation, which will lead to strengthening the position on the market. The thesis is divided into three parts. The theoretical part deals with a literature search in the context of business development, business and marketing strategy and selected analytical-research methods. The analytical part is devoted to the application of the chosen methods of external and internal environment in the context of the company’s situation, along with a survey of the satisfaction of existing customers with subsequent evaluation of the results for following proposals for solutions. The proposal contains a modification of the business strategy which is elaborated into marketing activities, including implementation and evaluation of the potential risks of the proposals and benefits leading to strengthening the position of the company on the local market.
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The Proposal of Business Development Strategy of the Company Dealing with Coffee Roasting
Šohajová, Kristýna ; Milichovský, František (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the proposal for the development of the business strategy of a coffee roasting company. The theoretical part contains literary research in the field of managing the development and growth of companies, the concept of business strategy for small businesses and selected analytical and research methods of the internal and external environment of the company. The analytical part focuses on a partial evaluation in the area of choosing a suitable location for the location of a branch in a defined market and other key areas for the design of a variant leading to the setting of a suitable business strategy. The proposal part contains the selection and processing of the selected variant, which is developed into an implementation plan, including evaluation of possible risks.
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Optimization of the Reverse Waste Logistics System in the Selected Enterprise
Davydova, Anna ; Valenta, Tomáš (referee) ; Milichovský, František (advisor)
The bachelor thesis focuses on the research of reverse logistics of waste in the banking company Raiffeisenbank a. s. The thesis consists of three parts. The first part covers theoretical background on the basis of which in the second part, the research is carried out using the analysis of the internal and external environment. The third part contains proposals for improving the waste recycling system at the Raiffeisenbank branch in Olympia and an evaluation of achieved results.
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Reverse Logistics in the Selected Company
Staňková, Anežka ; Kuba,, Karel (referee) ; Milichovský, František (advisor)
This bachelor’s thesis deals with reverse logistics in a selected company. Based on the theoretical part I analyse the current state of reverse logistics activities within the company. In this thesis, I examine the logistics chains within the company, and continue to address the issue of waste management. The aim of this thesis is to propose corrective measures that optimize the amount of waste material and ensure a more efficient flow of reverse logistics activities.
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A Marketing Mix of a Selected Printing Company in an International Business Environment
Oľhová, Nina ; Oľha, František (referee) ; Milichovský, František (advisor)
This diploma thesis deals with the issue of modifying marketing mix within a selected Slovak printing company and its adjustments for a successful entry into the Czech online consumer market with photo products. The thesis is divided into three main parts – The Theoretical Part, The Analytical Part and The Proposal Part. The theoretical part of this thesis contains a summary and explanation of the theoretical foundations which are important for a correct understanding of the problem. The analytical part of this thesis is focused on a closer introduction to the chosen company, this includes multiple analysis of the external and internal business environments, as well as marketing research. The proposal part of this thesis is dedicated to my own proposals for modifications to individual parts of the 4P marketing mix, which the chosen company will use for a successful entry into the Czech market.
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