National Repository of Grey Literature 194 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Marketing Mix of a New Product Entering the Market
Kozáková, Veronika ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The object of this thesis is problematics of marketing mix with focus mainly on marketing communication for board game which will enter the market. Thesis is divided into three parts where theoretical bases from given field are described, current situation is being analysed and adequate recommendations are given based on the analysis.
The Reverse Logistics in the Selected Company
Burešová, Petra ; Kuba,, Karel (referee) ; Milichovský, František (advisor)
The bacheor thesis deals with reverse logistics in the selected company. Based on the theoretical background, it carries out research and analysis of the company's activities from the logistics perspective. It examines reverse logistics activities, such as complaints and returned goods, as well as conventional logistics activities from purchase to sale. The aim of the bacheor thesis is to suggest corrective measures that will lead to an improvement of reverse logistics in the company
Customer / Consumer Behavior in a Particular Sphere
Prokopová, Lucie ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The bachelor thesis analyzes consumer behavior in a particular sphere. The theoretical part deals mainly with the influencing factors consumer behavior. This part also discusses about the purchasing decisions that may be influenced by the communication mix. The practical part contains an analysis of the point of sale and a description of marketing activities of the selected company. Based on the performed analysis, are made proposals for changes in specific areas of the communication mix. These changes should ensure a better perception of the issue throught whole society.
Customer Behavior in the Art Market
Mičková, Markéta ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The thesis deals with the motivation of subjects of demand to purchase works of art. The first part of the thesis deals with the theoretical starting points of consumer behaviour as well as the environment of the art market. The second half of the thesis deals with the analysis of the results from the questionnaire survey, through which I define individual customer segments. At the end of the thesis, I make recommendations based on the results from the analysis. The aim of the bachelor s thesis „Consumer behaviour in the field of art“ is to characterize customers/consumers in the art market and recommend how best to communicate with them and reach them, based on the analysis of demand to purchase works of art.
The Study of Order Processing in the Selected Company
Vondálová, Marcela ; Kuba,, Karel (referee) ; Milichovský, František (advisor)
The bachelor's thesis deals with a study following a course of a specific contract by a selected company. The analytical part is devoted to the analysis of the current state, which is based on the examination of individual processes with the help of research methods. The output of this work are three proposed solutions for optimizing the material picking process, which will help improve the overall course of the order.
The Order Processing in the Selected Company
Hančová, Tereza ; Kuba,, Karel (referee) ; Milichovský, František (advisor)
This bachelor thesis deals with the course of the contract in a selected company. The theoretical part defines the basic knowledge and methods selected with me, wich will be needed in the whole thesis. In the practical part, analyzes are performer, such as methods of START or Ishikaw diagram, that will be a huge part of the thesis. Based on the results, suggestions are made to improve the course of the contract in the company.
Proposal Marketing Mix for Selected Company
Filková, Lucia ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
The bachelor's thesis focuses on mapping the current state of the company, which operates in the market as a store with natural stone tiles, paving and various garden accessories. The content of the work is divided into three parts. The first part of the thesis contains a theory focused on the basic concepts of marketing. The second part is the analysis in which the company is presented, as well as the individual elements of the marketing mix. The last part of the work contains, based on the findings from the previous part, new proposals to improve the current marketing mix of the company.
The Order Processing in the Selected Company
Sayfutdinova, Tatiana ; Šťastný, Mojmír (referee) ; Milichovský, František (advisor)
This bachelor's thesis proceesed in production company Tajmac-ZPS a.s., which is engaged in production of Machine centres. It is focused on the optimalization of the order processing in selected company, from demand's acceptance until shipment of final product to customer. Based on gained informations, I try to propose the improvement of present state, which helps to refine the company's production systém.
The Order Processing in Selected Company
Čeliňáková, Markéta ; Feilhauer, Pavel (referee) ; Milichovský, František (advisor)
This bachelor thesis is focused on the study of order processing in company. Specifically the subject of this analysis is MSV Metal Studénka, a. s., which produces components for trains. Bachelor thesis is devided into three parts, whereas the first part is targeted to theoretical basis. The second part continues with introduction of company and the order process is analyzed. Analysis starts with customer demand and it ends with expedition. In the third part I will suggest changes, which can lead to improve whole order processing in the company.
Optimization of the Marketing Mix of the Selected Company in the Slovak Market
Kučerová, Amálie ; Bumberová, Veronika (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on the issue of marketing mix of a Czech company that operates in an international environment and its optimization for the B2B market in Slovakia. In the introductory part of the thesis, the problems and objectives of this work will be described in details. The theoretical section is focused on definition of basic marketing concepts, marketing mix, analysis of the company and its surroundings. The following part contains the characteristics and analysis of the current state of the selected company and the Slovak market. The final part of the thesis contains a proposal for optimizing the marketing mix of an existing product on the market with the aim of expanding export options and increasing market share.

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