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Consumer engagement in business practice
KECLÍKOVÁ, Klára
This thesis deals with the topic of customer engagement in business practice. There are two main parts of the thesis - theoretical and practical part. The theoretical part is focused on the description and presentation of all information related to the issue of customer engagement in business practice from relevant professional publications, articles or Internet sources. The practical part focused on qualitative and quantitative research. First, a content analysis of current engagement tools was conducted, from already available sources. Subsequently, quantitative research was carried out, through a questionnaire survey in which 201 questionnaires were collected. It also included qualitative research, in the form of individual semi-structured interviews. The data collected was then used for more detailed analysis. Based on the analysis of the current status, trends, preferences, findings and insights, additional customer engagement tools were developed and proposed to the business to lead to higher customer engagement.
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Isle of rats on the edge of rest area
Urbančok, Robert ; Maxmilián, Václav (referee) ; Janů, Valentýna (advisor)
In a work entitled Isle of rats on the edge of rest area, I process memories of childhood educational coercion into an environment that embodies the psychic space of experiencing one's position within the educational construct of parental expectations in an attempt to model the young person's personality through the politics of sport. Learning in the isolated and empathically emptied space of the tennis court, in a system of definitive rules, relationships and values based on a one-way construction of victory over failure, propagating active lifestyles and healthy bodies as a modern individualist religion, maintaining selective socialisation, limiting intuition, creativity and stigmatising otherness in order to class-legitimise personal growth and the representation of one's social position - at the expense of denying one's own identity. Through the appropriation of materials and the aesthetics of the tennis court, I create a space for the curiosity of these repressed childhood memories brought into the present, where I attempt to reflect on them, name the vague feelings, and internally come to terms with them.
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How the financial situation in the family affects develepment of youth in sport.
PŘIBYL, Jaroslav
The bachelor thesis deals with the topic of financial situation and its influence on the development of children and youth in the field of sport and leisure activities. The thesis aims to show that a good financial situation in the family influences whether children can play sports in their chosen field. Along with this, it describes sport, leisure, family and pathological phenomena. In the practical part there is a research part conducted by qualitative research in the form of interviews. The opinions of families whose children play sports are obtained and these families have to support them financially.
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Sport Clubs Funding
PŘIBYLOVÁ, Valentýna
The bachelor thesis deals with the financing of sports clubs and sports organisations in the Czech Republic. In the theoretical part the concept of sport is explained. The concept of association is explained. The conditions for its establishment and dissolution are mentioned. Sports regulations and rules are mentioned. Furthermore, the sports organisations that take care of the running of sports clubs are mentioned. Athletics as a sport is characterized, which is then divided according to disciplines, content and focus and environment. In the practical part of the thesis, the selected sports club is first characterized from its history to its present. Next, the income groups are mentioned, which are then analysed in a vertical and horizontal analysis. The expenditure of the club is also illustrated and the performance of the club in the years under study is also compared. In the last section, the results are evaluated. Finally, the non-profit organization was recommended additional funding options that would lead to an improvement in the financial situation of the troop.
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Morphological profile of forefoot in school-age children in relation to the volume of physical activities
Bezpalec, Jakub ; Marenčáková, Jitka (advisor) ; Řasová, Kamila (referee)
Title: Morphological profile of forefoot in school-age children in relation to the volume of physical activities Objectives: The aim of the thesis is to characterize the morphological profile of the foot with an emphasis on the forefoot and to identify specific differences between selected morphological parameters of the foot in school-age children based on different volumes of physical activity: significantly physically active, moderately physically active and physically inactive children. A secondary goal is to determine the profile of physical activities performed by children of younger school age and the relationship to selected foot deformities. Methods: The diploma thesis is a scientific-research work and has the character of an observational-descriptive non-experimental study. The research group of the study consisted of school children aged 6-10 years from three primary schools in Prague (average age 8 ±1.2 years, body height 132.8 ±8.6 cm, weight 29.9 ±7.7 kg, BMI 16 .8 ±16.8). The following dependent variables were measured: foot typology, function of the windlass mechanism of the foot, metaphalangeal joint stiffness of the big toe, and forefoot deformities between groups divided by the PAQ-C/CZ physical activity questionnaire. Questionnaire methods, a 3D leg scanner and selected clinical...
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Nutrition and sport in women with gestational diabetes
Hodek, Lesana ; Starnovská, Tamara (advisor) ; Koudelková, Kateřina (referee)
This bachelor's thesis discusses the issue of gestational diabetes and the influence of the diagnosis on nutrition and exercise/sport in diagnosed women. The theoretical part discusses the pathogenesis of GDM, risk factors and recommended procedures for screening and treatment including nutritional and exercise recommendations. The results of the questionnaire survey are described in the practical part. The questionnaire focused on the complications that women with GDM go through in connection with lifestyle changes after receiving a GDM diagnosis. Part of the survey is a standardized questionnaire to determine the level of perceived stress. The main goal of the work was to define the factors in nutrition and exercise/sport that cause complications in the management of GDM for women after the diagnosis of GDM. A secondary aim of the work was to demonstrate that women with a diagnosis of GDM experience an increased stress burden based on a standardized questionnaire. These objectives are to reveal whether the standard care for women with GDM is sufficient, or whether they lack professional help in managing lifestyle changes. The results of the work showed that the current system of care for women with GDM is not sufficient and these women are dependent on seeking support and help outside the health...
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Equipment for sports and relaxation
Doupal, Ondřej ; Bláhová, Pavla (referee) ; Čuprová, Danuše (advisor)
The project design processes multifunctional center for leisure and sports. The center is situated in Šternberk and its capacity is about 150 people. There is inter alia the wellness center, with saunas and whirlpool, a fitness, gym and a beauty salon. Architecturally, the object is conceived as paralell blending of three units of a different colors and sizes. As well as all construction compositions are more developed basis for air conditioning systems. Documentation is processed at the level of documentation for building permit.
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Analysis of the Lifestyle of University Students in BUT
Klíma, Josef ; Muchová, Marta (referee) ; Lepková, Hana (advisor)
The bachelor’s thesis focuses on the analysis of the lifestyle of university students. Considers their habits of the lifestyle, exercising physical activities and the habits of alimentation. Specifies the theoretical findings of the healthy lifestyle and compares them with the results of the research among the university students in period between January 2013 and November 2013.
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Training Diary for Cell Phone with GPS
Syrůček, Marcel ; Zbořil, František (referee) ; Horáček, Jan (advisor)
The main task of this program is to record the completed route in any sport that is carried in the GPS range. It is possible to find out information about the route, such as all the available data, plot a route on the map to view details on specific points, or export route in standard formats for working with geographic data, directly through the phone. The greatest contribution of this work lies in "running with so-called friend" application, in which the recorded route is directly compared with the same or similar track stored in the database and notify us, what are the differences between the performance.
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