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Effectiveness of selected PR events of the Ski and Bike Centrum Radotín sport organisation
Opová, Kristýna ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: Effectiveness of selected PR events of the Ski a Bike Centrum Radotín sport organisation Objectives: The main aim of this bachelor thesis is to create a proposal for improving the marketing communication in the Ski and Bike Centrum Radotín sports organization, focusing on PR events and their effectiveness in achieving marketing goals. Since this topic is very broad, the thesis focuses in detail on only one type of events and that is events for the company's regular customers, namely regular bike rides. Methods: Both qualitative and quantitative research methods were used in this thesis. Specifically, for qualitative research, secondary data analysis and a semi- structured interview with the co-owner of Ski and Bike Centrum Radotín were used. The quantitative method in this thesis is represented by a questionnaire survey conducted online with participants of rides organized by Ski and Bike Centrum Radotín. Results: In most cases, the results of the questionnaire survey measured the effectiveness of SBCR's PR events in achieving the set objectives. The organisation of the events works well and the participants remember the SBCR brand better and the relationship between the brand and the customer deepens. The results also showed that the company should focus on the operation of the rental and...
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Proposal for Changes to the Company's Marketing Mix
Fixová, Veronika ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis is focused on the analysis of the sale of cans on the Czech and Slovak markets. The theoretical part deals with the basic concepts of marketing and especially the marketing mix. The analytical part of the thesis is focused on the current state of the company, where proposals are incorporated based on sales analyzes and evaluated findings. The implementation of the proposals will primarily lead to an increase in the awareness of the company, which can lead to the benefit of new customers.
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Marketing communication of a specific hair salon
Cardová, Tereza ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the topic of marketing communication of a specific hair salon. The thesis is divided into three parts. The first part focuses on the theoretical background that is necessary for understanding the issue. The second part is devoted to the introduction of the company and an analysis of its current situation. The last part contains proposals for improving the current marketing communication based on the results obtained from the analyses and the marketing research.
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Analysis of customer´s market
Sieklová, Zuzana ; Chlebovský, Vít (referee) ; Marciánová, Pavla (advisor)
This master thesis focuses on the customer market analysis of The Rosenfeld Palace in Žilina in order to identify the factors influencing the participation of local residents in cultural events. The thesis uses the Theory of Planned Behavior and the concept of Third Places as theoretical frameworks to construct qualitative research. Based on the findings, it offers recommendations for management leading to an increase in the attractiveness of the palace and its attendance by local residents.
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Establishing of the Small Company
Mazurová, Andrea ; Chlebovský, Vít (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis focuses on the establishment of a small business, which will be a café in the village of Doudleby nad Orlicí. The theoretical part of the thesis defines the basic important concepts from the field of entrepreneurship, the establishment of the enterprise and methods of strategic analysis of the company's surroundings. In the analytical part of the thesis, strategic analyses of the external and internal environment are elaborated. The design part of the thesis contains a proposal of a business plan, which will be the basis for the establishment of a small business.
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Proposal for the value propostion development
Hudec, Patrik ; Andrýsková, Jana (referee) ; Zich, Robert (advisor)
Táto bakalárska práca sa zameriava na tvorbu hodnotovej ponuky spoločnosti, ktorá zabezpečuje profesijný rozvoj učiteľov základných a stredných škôl na Slovensku. V teoretickej časti sú vymedzené teoretické koncepty súvisiace s tvorbou hodnotovej ponuky. Analytická časť sa zameriava na kľúčové interné a externé faktory a zainteresované strany ovplyvňujúce podnikanie spoločnosti pri tvorbe hodnotovej ponuky. Návrhová časť práce kombinuje získané vstupy pre definovanie novej hodnotovej ponuky podniku s odporúčaniami pre jej implementáciu.
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Analysis of customer´s market
Plecháč, Jakub ; Schüller, David (referee) ; Marciánová, Pavla (advisor)
The diploma thesis deals with researching customer satisfaction with the products and services provided by Feedyou s.r.o. Based on a detailed analysis, improvements are proposed. The theoretical part defines the issues, sets out the objectives of the work, and outlines key concepts. The practical part introduces the selected company and conducts customer satisfaction research. The aim of the thesis is to propose measures that will lead to increased customer satisfaction.
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Customer Satisfaction Analysis of the Selected Fitness Center and Proposals for its Improvement
Novák, Martin ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
In this thesis, the author deals with the analysis of customer satisfaction in a selected fitness centre and suggestions to increase its level. The thesis consists of 3 main parts. The first part of the thesis is devoted to the theoretical knowledge of the issue. The second part deals with the analysis of the current state of the given enterprise. This chapter also includes the results of the marketing research conducted, the main objective of which was to determine the current level of customer satisfaction. The analytical part is followed by the third part, in which the actual proposals for increasing this level are given.
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Marketing Mix of a New Company
Rozmahelová, Tereza ; Ulč, Jakub (referee) ; Mráček, Pavel (advisor)
The thesis deals with the concept of marketing mix of a new company. The first part focuses on important knowledge from the field of marketing theory, especially on customer and consumer behaviour and marketing mix tools. The analytical part looks at the current situation of club inBalance, from which the new company would be derived. Furthermore, marketing research is conducted in this chapter in the form of a questionnaire survey and group and individual interviews. In other parts of the analysis, an analysis of the wider environment and an analysis of the competition is conducted. In the final part of the thesis, based on the analyses made, suggestions are presented for the different marketing mix tools that are designed in order to get the first customers and thus successfully enter the market.
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Proposal of Changes in the Marketing Mix
Surá, Petra ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on proposing changes to the marketing mix of a selected hair salon in Brno. The work is structured into three parts. The theoretical part presents a literature review related to marketing. In the analytical section, the hairdressing salon is introduced, including its current marketing mix. Subsequently, strategic analyses of the external and internal environment are applied, and the results of conducted surveys are projected. Based on the findings of the current situation, the third part suggests recommendations for modifying individual elements of the marketing mix to enhance and improve existing services.
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