Original title: Návrh změn marketingového mixu společnosti
Translated title: Proposal for Changes to the Company's Marketing Mix
Authors: Fixová, Veronika ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
Document type: Master’s theses
Year: 2024
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: B2B; B2C; customer; Marketing mix; purchase analysis; purchase decision; analýza nákupu; B2B; B2C; Marketingový mix; nákupní rozhodování; zákazník

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: https://hdl.handle.net/11012/247188

Permalink: http://www.nusl.cz/ntk/nusl-619808


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-06-22, last modified 2024-06-22


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