National Repository of Grey Literature 387 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Volunteering on sport event- Olympic Parks 2016- 2018
Svobodová, Markéta ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Volunteering in a sports event - Olympic Parks 2016-2018 Objectives: The main objective of this thesis, based on the research of the development of volunteer satisfaction rate of cooperation with the Czech Olympic Committee, is to provide specific recommendations for improving the cooperation between these parties. The research will focus on the cooperation between COC and volunteers within the events of Rio - Lipno 2016 and PyeongChang 2018 Olympic Parks. Methods: The research was implemented using qualitative and quantitative methods. For the quality of the data an interview with the main volunteer coordinator, Tomáš Mirovský, and the observations in the natural environment of the events were conducted. The author participated in this sporting event as a volunteer. She represented an equal member of the group. As the observer was in the position of participant of the team, the other co-workers were informed about her true identity. The quantitative method was implemented through paper and electronic questionnaires. Results: The research results showed that the development of the satisfaction rate of volunteer cooperation with the Czech Olympic Committee improved in 2018. The research revealed the drawbacks of COC especially in the area of organization, insufficient informative directions...
Use of Jr. NBA League programme for Czech basketball
Němec, Jiří ; Crossan, William Morea (advisor) ; Voráček, Josef (referee)
Title: Use of Jr. NBA League programme for the Czech basketball Objectives: The main goal of the thesis is to completely analyze all four seasons of Jr.NBA in Czech Republic and to suggest specific recommendations for organizers. Methods: To achieve the goal of the thesis there were used methods such as primary external data analysis, in-depth interview, online survey, participant observation and SWOT analysis Results: Aspects of communication of the organizational matters and organization of Draft and The Finals are among the strengths of the programme. Weaknesses such as the number of schools and high competitive game requirements for schools participating in the programme are found to be severe. The biggest opportunity of the project is in getting bigger and more intense cooperation of clubs both within the project and in a way of approaching more kids for their youth programmes or after-school activities. Sport events which will be taking place next year or years after can be significantly used for promotion of the project and Czech basketball as well. Possibly the next waves of global pandemic or some other consequences related to Mother Nature can be considered for real threats.
Identification of beach volleyball marketing opportunities
Sixta, Petr ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Identification of beach volleyball's marketing opportunities Objectives: The goal of thesis is to find marketing opportunities that can be helpful for beach volleyball in ways of finding new sponsorship opportunities, new audience and spectators as well as new more active players. Next part is based on this research and gives a suggestion for improvement of marketing in beach volleyball. Methods: This work analyse in-depth interviews with experts in different sections of beach volleyball. These experts are chosen in purpose of this thesis. Interviews are half-structured and then transcripted. The method of the analysis is constant comparative. Results: The work summarises and compares answers of all respondents who talks about marketing situation of beach volleyball in a world and in the Czech Republic itself and about possibilities of improvements. Second part gives a suggestion of possible directions of marketing improvements. Key words: beach volleyball, law, marketing, rules, social networking, systematics of competitions
Wilson tenis center marketing activities and their innovative approach
Belejová, Iva ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Wilson Tennis Center Marketing Activities and Their Innovative Approach Objectives: The objectives of my masters thesis is giving the suggestions for improving the company current situation for the upcoming years, based on information from my analysis. Methods: Methods of my approach to this research were analyzing the data from my quality research, identifying the strentghts and weaknesses of the company. Based on these methods I suggested these major improvements fot the overall improvement of the company situation. Results: The research has shown that the biggest strenghts of Wilson Tennis Center are: advanced material equipment and large spacious facility, well air - conditioned solid structure building of the tennis facility, high number of tennis courts etc. The most common weaknesses people in my research were mentioning were the overall attitude of the restaurant staff, lack of social and sports events for the overall client base - recreational client and kids, lack of well, propriately a sufficiently illuminated courts. The main suggestion from me is to create a new public relations manager position who would be able to and responsible for the new changes to be implemented. Keywords: Marketing of sport, Marketing mix, Quality research, Sport, Recreational tennis
Sport sponsorship activation of partners of Czech Athletic Federation
Kuklík, Jan ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Sponsorship activation of partners of Czech Athletic Federation Objectives: The aim of thesis is to create proposals for activating sponsorship for intentionally selected entities in connection with the Czech Athletic Federation on the basis of their own observations, case studies and in- depth interviews. The secondary goal is to evaluate the profile of companies in the role of sponsors and to determine the proposal for activations as a new discipline. Methods: Qualitative research based on in-depth interviews with representatives of selected companies, a case study and analysis of secondary data from documents dealing with athletics were used to determine specific activation proposals. Results: The results obtained from the research and the analysis of the profile of the Czech Athletic Federation and selected companies were used to determine specific proposals for activations for individual companies with involvement in Czech sports practice. Keywords: athletics, marketing communication, new media, sponsorship activation
Consumer preferences of adolescents in the field of sports nutrition
Kociánová, Karolína ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Consumer preferences of adolescents in the field of sports nutrition Objectives: The objective of this work is to define factors that influence the behavior of adolescent consumers during the process of purchasing sports supplements. Methods: Data were obtained through quantitative research. Specifically, the method of electronic questioning was used for this work. Subsequently, a statistical evaluation of collected information was performed. Results: According to results of the research dietary supplements are regularly used by up to 75 % of adolescents aged 14-24 years (n = 237). The remaining participants simply do not recognize the need to buy these products or have never even thought about it, hence do not look for them at all. The most popular dietary supplements used by this age group are vitamins, minerals and protein supplements. Adolescents look for them mainly in order to boost their immunity, sports performance and to speed up the regeneration process. On the contrary, the research did not show a significant influence of doctors and other experts on dietary supplement consumption. Young people's consumer behavior is influenced mostly by their immediate surroundings, family, friends or by themselves. Results showed that adolescent consumers are mainly looking for quality products...
Marketing mix of Nikon Golf Academy and suggestions for its improvement
Opelík, Daniel ; Štědroň, Bohumír (advisor) ; Voráček, Josef (referee)
Title: Marketing mix of Nikon Golf Academy and suggestions for its improvement Objectives: The aim of this work is to optimize marketing mix of the company Nikon Golf Academy, which focuses at providing services to customers in Prague and its surroundings. The analysis of the current marketing mix of the company, specifically of the 7P's (product, price, place, promotion, people, process, presentation), should bring proposals and suggestions for the improvement of its current marketing mix. This will help the company to attract higher amount of clients and bring bigger prosperity. Methods: In this thesis a method of qualitative analysis and a secondary data analysis is used. The quantitative analysis and its results focuses on the marketing mix of the company. First of all the marketing mix is analysed from the company's perspective. Thereafter the issue is analysed from the customers point of view perceiving of the components of the marketing mix. The secondary data analysis is applied to study the current marketing mix. Results: The company management and their clients evaluated the current marketing mix mostly as positive. The result of the research points out the fact that changes are needed. The following parts of the marketing mix were proposed: product, price, promotion and process. Product...
Marketing communication of the Grand Prix Brno in modern gymnastics
Šebková, Anna ; Voráček, Josef (advisor) ; Gabrielová, Linda (referee)
Title: Marketing communication of Grand Prix Brno in rhythmic gymnastic. Objectives: The objective of this bachelor thesis is to propose a plan to improve the promotion of the Grand Prix Brno competition in rhythmic gymnastic, focusing on the use of social networks, based on the analysis of the marketing communication of the competition 2017. This proposal will be shown in detail on a concrete example of Instagram, as currently the most developing a social network. Methods: In order to determine the marketing communication of the competition, the method of document analysis was used in this work. In addition, a descriptive case study was used, the subject of which was the marketing communication of Grand Prix Brno in rhythmic gymnastic 2017. Results: The marketing communication of the Grand Prix Brno in rhythmic gymnastic 2017 was described. It was found to communicate mainly through the media, namely television, radio, print, outdoor advertising and the Internet, which do not include targeting the target group. Based on this, a plan for promotion of competition was created on the Instagram social network as the most dynamically developing social network. This proposal can be used by the organizers for the next Grand Prix Brno 2018. Keywords: rhythmic gymnastic, competition, promotion, Instagram
Marketing communication of the betting agency Sazkabet
Hančl, Josef ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
Title: Marketing communication of the betting agency Sazkabet Objectives: The main goal of this thesis is to design a marketing communication, that will help to retain existing customers and to address new ones who belong to target group. Methods: There were used qualittative methods in this thesis. Specifically, there were three semi-structured interviews with employees of the betting office Sazkabet, who work with individual marketing tools. An analysis of texts, documents, websites and social media was also used. Results: The analysis found that the betting agency Sazkabet does not use all marketing tools as effectively as it could. I suggest to the company specific improvements in advertising, sales promotion, digital marketing, influence marketing and sponsorship. Likewise, I recommend a plan for the use of individual marketing instruments for 2021 Keywords: Marketing communication mix, odds betting, hazard, Sazka a.s.
Marketing communication of the SKLH Žďár nad Sázavou sports club
Hrdlička, Michal ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing communication of the SKLH Žďár nad Sázavou sports club Objectives: The aim of this bachelor thesis is to create a plan to improve the marketing communication of SKLH Žďár nad Sázavou for the season 2020/2021. This plan is based on an analysis of the actual marketing communication of the sports club. The partial objective of this bachelor thesis is to assess the actual marketing communication of the club. Methods: For assess of the current marketing communication were used qualitative methods. The main research methods used were analysis of documents, social sites and websites, observation and structured interview with the sport manager of the ice hockey club. Results: The result of this bachelor thesis is a plan to improve marketing communication of SKLH Žďár nad Sázavou for the season 2020/2021. From the 2020/2021 season, the club will have a defined target group and also its goals for this season. They will mainly use social networks and websites to communicate with their fans. Public relations and sales promotion will be the most used tools of their communication mix. The whole plan was created so that the club would not incur any new financial costs. Keywords: marketing communication, plan of the communication, social sites, ice hockey

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See also: similar author names
3 Voráček, Jakub
1 Voráček, Jan
2 Voráček, Jiří
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