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Evolution of Social media
Boček, Lukáš ; Froehling, Kenneth (referee) ; Sedláček, Pavel (advisor)
Tato bakalářská práce se zabývá historií sociálních médií a příklady těch nejznámějších a nejpoužívanějších z nich. Sociální média se v posledních letech stala neodmyslitelnou součástí moderního života a změnily nejen jeho tempo, ale i mezilidské vztahy. Práce popisuje sociální média od jejich vzniku až po současnost a popisuje vývoj jednotlivých sociálních sítí a přichází s důvody jejich úspěchu, či naopak neúspěchu. Práce se navíc zaměřuje na současný stav sociálních sítí a zároveň poskytuje výzkum zaměřený na uživatele sociálních sítí v České republice. Výzkum se zabývá kromě využívání jednotlivých platforem také zkušenostmi uživatelů se závislostí na sociálních médiích. Tato závislost je v práci dále rozebrána. Práce se zaměřuje na výhody a nevýhody využívání sociálních sítí a také na bezpečnostní rizika s nimi spojená.
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Proposal of the company's on-line marketing strategy
Reuterová, Lenka ; Milichovský, František (referee) ; Havíř, David (advisor)
The Master's thesis focuses on the design of marketing strategy in the online environment for the brand YourBody of IDC-FOOD, s. r. o., operating in the food industry. The thesis is divided into three main parts. The first part contains the theoretical background related to the topic of the thesis and the key concepts and methods used in the thesis. The second part focuses on the analysis of the brand and its company. The third part, derived from the analytical part, presents the online marketing strategy and recommendations for its successful implementation. This part includes an economic evaluation, a plan for implementing the suggestions.
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Proposal for Expanding the Company's Marketing Communication
Doseděl, Dominik ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The main objective of the thesis is to elaborate proposals for the extension of the current marketing communication of the company Vranovská pláž s. r. o. to achieve higher visitor numbers. In the first part the aim of the work, methods and procedures of processing are set. The second part defines the theoretical concepts needed to understand the work. In the third part, the analysis of the company is made and thanks to this knowledge, in the fourth part, measures for improving the communication mix are proposed.
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Eating disorders in females
TESKOVÁ, Veronika Michaela
The thesis focuses on the issue of anorexia nervosa and multifactorial influences on the development and course of this disorder in women. Anorexia nervosa is a serious mental illness that is influenced by many factors such as social, familial and psychological. The analysis of these factors is crucial for a deeper understanding of this disorder and a prerequisite for designing adequate comprehensive treatment. This thesis analyses each of these factors and presents therapeutic approaches to anorexia nervosa and ways of treating it. The research is based on semi-structured interviews with open-ended questions with female respondents suffering from anorexia nervosa.
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Impact of influencers on consumer behavior and purchasing behaviour
KLÍMOVÁ, Nela
This master thesis aimed to assess the degree of influencers' impact on consumer behavior and purchasing decisions, depending on the type of purchase and consumer characteristics. The practical part was divided into testing the main hypothesis through multicriteria research and testing subsidiary hypotheses using the chi-square test of independence. For the purposes of this research, a survey method was chosen, and some questions were commented on at the end of the analysis. Statistically significant results confirm that gender and education have a significant impact on the extent to which consumers are influenced by influencers. The supplementary hypotheses cannot be rejected; however, the author suggests further research and confronts her results with those of other authors.
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Communication Mix of a Specific Product
Morkesová, Zuzana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The thesis deals with the communication mix for a specific programme focused on space technology. The thesis specifies the theoretical knowledge in the field of marketing communication in general as well as the specifics of marketing communication for universities. The analytical part focuses on competition within Europe, semi-structured interviews with current students of the programme and then an interview with the manager of the Brno Space Cluster, a group of companies operating within the Brno space industry. Based on the analysis, a communication mix for the programme is proposed and a communication manual for the Space Application programme is placed at the very end of the thesis.
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Data Mining in Social Networks
Raška, Jiří ; Očenášek, Pavel (referee) ; Bartík, Vladimír (advisor)
This thesis deals with knowledge discovery from social media. This thesis is focused on feature based opinion mining from user reviews. In theoretical part were described methods of opinion mining and natural language processing. Main parts of this thesis were design and implementation of library for opinion mining based on Stanford Parser and lexicon WordNet. For feature identi cation was used dependency grammar, implicit features were mined with method CoAR and opinions were classi ed with supervised algorithm. Finally were given experiments with implemented library and examples of usage.
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Marketing Communication
Váhovská, Viktória ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
This Diploma thesis focuses on the marketing communication of the company named Záhradní vinařství. The issue of interest will be explained in the theoretical part, which will serve as the foundation for the outputs of the analytical part of the thesis. Based on the conducted analyses, an appropriate marketing communication strategy will be suggested in the practical part of thesis.
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Analysis of future technologies and their impact on society as presented in the show Black Mirror
Kaplan, Miloslav ; Langerová, Petra (referee) ; Šedrlová, Magdalena (advisor)
The bachelor thesis is focused on the description of robots and social media from selected episodes from the television series Black Mirror. It briefly deals with the description of the story and the message of selected episodes. For each selected episode, it focuses mainly on the technical feasibility of the depicted technologies. In this work, robots and social media from the Black Mirror are compared with modern equivalents from the real world. The bachelor thesis also discusses the advantages and disadvantages of social media and robots, including their impact on our society. It also deals with the ethical and social aspects of these technologies. The main aim of the bachelor thesis is to provide insight into the technologies used in the Black Mirror series.
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