Original title: Marketingová komunikace
Translated title: Marketing Communication
Authors: Váhovská, Viktória ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
Document type: Master’s theses
Year: 2021
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Diplomová práca sa zaoberá marketingovou komunikáciou vybranej spoločnosti s názvom Záhradní vinařství. V teoretickej časti bude objasnená daná problematika, z ktorej podklady budú slúžiť k výstupom v analytickej časti práce. Na základe zhotovených analýz bude v návrhovej časti navrhnutá vhodná marketingová komunikácia podniku. This Diploma thesis focuses on the marketing communication of the company named Záhradní vinařství. The issue of interest will be explained in the theoretical part, which will serve as the foundation for the outputs of the analytical part of the thesis. Based on the conducted analyses, an appropriate marketing communication strategy will be suggested in the practical part of thesis.
Keywords: digital marketing; e-commerce; marketing communication; PPC; SEO; social media

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/197531

Permalink: http://www.nusl.cz/ntk/nusl-610427


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses