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Sensory marketing in interior design
Hrušková, Eliška ; Zimmermann, Miloslav (referee) ; Pelčák, Svatopluk (advisor)
This bachelor thesis explores the use of sensory marketing in interior design. The theoretical part introduces the basic concepts of sensory marketing and the marketing research process. Sensory marketing enhances the customer experience, influences buying behavior and brand memorability. The positive results of the application of sensory marketing in cafes are confirmed through the analysis of data obtained from questionnaires. For example, it was found that although the smell of coffee was not very noticeable in the premises, most respondents ordered coffee, which could be due to olfactory marketing on a subconscious basis. Distinctive decorative elements also attracted respondents and promoted better brand recall. In most cases, respondents' preferences were consistent with theoretical assumptions. The paper compared respondents' preferences and feelings with objective data from a research questionnaire. At the end, the results were presented and discussed.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Bláhová, Jitka ; Klementová, Miluše (referee) ; Chalupský, Vladimír (advisor)
This master´s thesis focuses on the analysis of customer satisfaction in joint-stock company DP Stavebniny Maršovice, and a proposal to increase its level. The teoretical part focuses on basic concepts such as marketing, marketing research, usage of marketing techniques, customer satisfaction and more. In the practical part of this work there is an analysis of customer satisfaction with the company DP Stavebniny Maršovice a.s. and a subsequent evaluation of the questionnaires. On the basis of the information obtained from the questionnaires, measures and recommendations for an increase in the level of customer satisfaction are proposed.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Matějová, Martina ; Matoušková, Tereza (referee) ; Schüller, David (advisor)
Master´s thesis deals with the analysis of customer satisfaction in selected company. Provides an overview of the subject to which include customer analytics and marketing environment, marketing research, and other related concepts. The aim of this thesis is to analyze the customer satisfaction in the company m.a. alu service s.r.o. through a questionnaire survey and design and find the most effective way to improve the quality of service and customer satisfaction levels.
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Customer Satisfaction Analysis and Recommendations for it´s Improvement
Sedláčková, Martina ; Mišinger, Lukáš (referee) ; Luňáček, Jiří (advisor)
The bachelor’s thesis, titled ‘Customer satisfaction analysis and recommendation for it´s improvement‘, deals with modern methods of customer satisfaction and service quality analysis. The first part of the thesis contains theoretical background about methods for data collection and analysis, customer satisfaction assessment and data evaluation. The second part, analytical one, is focused on characterisation of DPMB a.s. and investigation of it‘s current situation by questionnaire method. The third part makes use of the collected data and proposes new ways how to improve overall customer satisfaction.
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Communication Mix of COUTRY LIFE Company
Bučková, Hana ; Brožek,, Miroslav (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with proposals for measures to improve the communication mix of Country Life, Ltd. The theoretical part explains the basic concepts related with this problem, the analytical part consist of the information about Country Life company and its business situation. The practical part is based on market research that leads to recommendation and changes in the communications mix. This new communication mix is intended to ensure spread awareness of products and services.
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Company Marketing Strategy
Ekrt, Nicole ; Chlebovský, Vít (referee) ; Schüller, David (advisor)
This diploma thesis is focused on improvement of marketing company strategy on new well-established service - rental relaxing area with 8 summer houses. In the first part of diploma thesis are chosen theoretical knowledges which are afterwards used in practical part, and it is particularly focused on creation and assessment of questionnaire and improvement of marketing mix for selected company KALA TRANS, s.r.o.
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