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Marketing Strategy of the Selected Company
Zapletalová, Lucie ; Vařeka, Jan (referee) ; Chlebovský, Vít (advisor)
Master´s thesis is focused on marketing strategy of a selected company in the woodworking industry. The thesis is divided into three parts. The theoretical part of the thesis is focused on defining the relevant concepts and methods, which are further used in the thesis. The analytical part is focused on the analysis of the current state of marketing strategy in the company. The analytical part includes the marketing research. The practical part of the thesis is based on the findings of the analysis of the current state. This part is focused on proposals leading to improvements in company´s marketing strategy.
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Use of online marketing
LEFAN, Radek
The aim of this thesis is to evaluate the current utilization of online marketing in a selected subject and to develop specific recommendations for innovation. The collaborating entity for this research is LH PARKHOTEL****Hluboká nad Vltavou. The first part of the thesis consists of a literature review, providing fundamental concepts for the addressed issue. The second part outlines the methods employed to obtain necessary data, including content analysis, questionnaire survey, and individual interview with the company manager. Content analysis was conducted based on publicly available information and provided internal information. A total of 106 respondents participated in the questionnaire survey, aimed at gaining insight into respondents' attitudes and opinions on various marketing tools in the context of accommodation selection. Subsequently, individual interview was conducted to gather insights from the company manager regarding online marketing and its management within the selected subject. Analysis of the obtained data revealed that the most effective online marketing tools for the selected subject are websites and the portal Booking.com. These results were corroborated by both the company manager and the questionnaire survey results, where respondents selected websites as the most used source of information and Booking.com as the most used platform for accommodation selection. Additionally, suboptimal management and the overall state of social media were identified, which play a significant role in today's context, as confirmed by respondents in the questionnaire survey. Hence, the selected subject does not fully exploit the potential offered by social media. Therefore, steps have been proposed to enhance social media management to reach a wider customer base.
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Promotion of Software Product on B2B Market
Matela, Vít ; Suchý, Marek (referee) ; Luhan, Jan (advisor)
This diploma thesis deals with the problem of lead generation using online marketing tools on the example of the specific Comprimato product. This work analyses the state and the environment in which the company is before launching the campaign. The results of the analysis are reflected in the practical part, where the lead generation strategy is described. Also, an economic evaluation of the campaign and recommendations how to improve the campaign in the future is included.
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Marketing Strategy Proposal for a High-tech Company
Drgonec, Igor ; Rympler, Petr (referee) ; Chalupský, Vladimír (advisor)
Diploma’s thesis presents usage of marketing and subcategory online marketing to create basic steps or tutorial to start and to rise popularity of mobile applications developed by Programatori s.r.o. and publicity of company as well. In this thesis will be used especially tools of online marketing like social networks, and SEO optimization. These tools will be used during whole life cycle of mobile application.
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Analysis and Structure Recommendations for E-commerce Site Optimization
Bureš, Petr ; Hudák, Michal (referee) ; Dydowicz, Petr (advisor)
This bachelor‘s thesis focuses on analysis of optimization of e-commerce website. The aim of this work is to outline the optimization solutions from different point of views including online marketing, information architecture, web analytics and other weak points identified by the analysis. Several approaches of methodology will be used to support the analysis, such as data mining analysis of a shopping basket integrated within e-commerce website. The economic benefits of the final optimisation solutions will be assessed and the recommendations will be set out.
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Designing and Promoting an E-shop
Šiková, Barbora ; Němcová, Zuzana (referee) ; Brož, Zdeněk (advisor)
This thesis focuses on an online store specializing on manufacturing and sale of wooden beds for dogs. First the current state is analyzed and then a list of changes is proposed. These changes should help to improve the position in search engine results after user enters a specific keyword or phrase. This thesis also focuses on the usability of the e-shop. The last part is devoted to design of appropriate marketing strategies.
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Proposal to Improving of Marketing Communications of Selected Company
Vošvrdová, Klára ; Chlebovský, Vít (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is focused on the marketing communication of Dress Rental Company named Kavalír. In theoretical part of this thesis are described main concepts, such as marketing and marketing communication. Essential analyses are made in analytical part, which describe current market status of the company. Last part of this thesis suggest some changes, which should increase the awareness of the company and also increase the number of new potentional customers.
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On-line marketing communication
Mirošová, Leona ; Paďourová, Tereza (referee) ; Schüller, David (advisor)
The master’s thesis focuses on the online marketing communication of the fashion brand Sledgehammer. The thesis acquaints with the current structure of the communication mix and online marketing communication and, based on performed analyses and its own research, suggests appropriate suggestions to improve the communication of Sledgehammer with the public.
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Marketing Strategy Proposal
Kadlecová, Nikol ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis focuses on the design of a marketing strategy for a company engaged in the sale of audio equipment. The work presents the theoretical basis of marketing strategy, analyzes the company's environment and its current situation. Based on the findings, a draft marketing strategy is developed including recommendations for product, pricing, distribution and communication strategies with an emphasis on online marketing, which represent a way to reach the company's marketing goals.
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