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The use of social media during Canadian federal election 2015
Hlôšková, Barbora ; Křeček, Jan (advisor) ; Miessler, Jan (referee)
The diploma thesis is dealing with the analysis of the use of social networks by two canadian political parties and their leaders during the Canadian federal election 2015. The thesis refers to the theory of political communication, election campaigns and political marketing as the theoretical basis. It approaches the concept of Web 2.0 and identifies two major social media functions in political communication, dissemination of information and engagement. Use of social media and the representation of the these features is further analyzed by quantitative content analysis on social networks Facebook, Twitter and Youtube. The thesis builds on the past and present social networking research and can serve as a basis for further research into the use of social networks in political communication.
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Negative campaigning in 2020 Czech senate elections. Jan Grois case study
Batala, Vít ; Konrádová, Marcela (advisor) ; Shavit, Anna (referee)
This bachelor thesis focuses on the issue of negative campaigns in the Senate elections in the Czech Republic. In the theoretical part, the author describes the basic concepts of political communication, political marketing, and negative election campaigns. In the following section, the goal was to describe the specifics of senate elections in general and at the level of the Czech Republic. The methodological part describes case studies and why it has been used. The author used a questionnaire survey to collect the data. The next part of the thesis defines the main research and secondary research question, which aims to explain the unsuccessful campaign. The exploratory part is devoted to the description of the constituency from sociodemographic data. It then describes the main program priorities of the candidates. Special attention is then paid to the campaign of Jan Grois, the candidate who used the practices of this campaign before the second round. In the last part, the author analyzes the data from the questionnaire survey and answers research questions. The research shows that the negative campaign did not meet its expectations and turned against Jan Grois himself.
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Role of Media in Political Marketing: A Case study of the Czech Presidential Election 2018
Puač, Jelisaveta ; Rosenfeldová, Jana (advisor) ; Vochocová, Lenka (referee)
The main aim of this thesis is to analyze the political marketing tools used by presidential candidates Jiří Drahoš and Miloš Zeman during the second round of presidential elections broadcasted on TV channel ČT 1. It also deals with the media image created by the mentioned candidates through these tools and through this televison channel. The aim of presented research is therefore to define the specific political marketing tools, which could have been seen during broadcasting, whether their utilisation was specificaly meant to comunnicate throught television or not. Then, on the tools identified, to clarify how they used the marketing tools to form a media image of themselves and their oponent. The thesis also includes a brief comparison of the approaches of both candidates to the marketing strategy and to the creation of a media image.
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Election Campaigns in small municipalities? Case Study of Microregion of Jemnice
Chvátal, David ; Jüptner, Petr (advisor) ; Perottino, Michel (referee)
This diploma thesis deals with election campaigns in small municipalities in the context of the Czech Republic, respectively nine municipalities of Microregion of Jemnice, which were selected as a research sample. The work focuses mainly on the analysis of whether election campaigns in these municipalities can be met at all, or what form and character of they have. The subject of the research is also the question if we can meet a certain form of election campaign in those small municipalities where there are disputes about the development of the municipality. This qualitative case study mainly uses the deductive methodological approach, where the basic theoretical approaches and concepts of the researched issue are introduced, from which the specific goals related to the research of campaigns in the Czech municipal environment are proceeded. The analytical part of the thesis is based on an inquiry in selected municipalities of the mentioned microregion, where the semi-structured interviews with successful and unsuccessful candidates from the municipal elections last year, ie. 2018, were used primarily for data collection, analysis of public and virtual documents, community websites or newspaper and municipal newsletters, was used as well. The final part of the thesis then summarizes the partial...
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Social Media and Gender in Political Campaigns: The Role of Candidate's Spouses in the Czech Republic
Gejdošová, Iva ; Soukeník, Štěpán (advisor) ; Švec, Kamil (referee)
This bachelor thesis titled 'Social Media and Gender in Political Campaigns: The Role of Candidate's Spouses in the Czech Republic' is an exploratory work which analyses how potential first ladies were portrayed on Facebook whilst their husbands, candidates in the 2018 Czech presidential election, ran their official campaigns. The objective was to uncover the role assigned to female spouses during the campaigns, how the women were constrained by traditionally feminine roles and to whom is their presence affecting. This thesis utilises the method of content analysis, which is employed not only as a mere data gathering tool to detect the textual side of posts, but also applied visually. A coding instrument which used Goffman's (1979) Gender displays was employed to detect the visual frames of the First lady. The textual portion of Facebook communication was sorted based on the mentioning of a spouse and then further examined using a coding sheet consisting of a total of 13 variables. By analysing Facebook posts published by each candidate during the official campaign, the thesis aims to depict how potential first ladies were depicted in traditional female roles, constrained by norms, and with no further role in the political process. The practical assessment of the paper crucially demonstrates the...
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The use of social media during Canadian federal election 2015
Hlôšková, Barbora ; Křeček, Jan (advisor) ; Miessler, Jan (referee)
The diploma thesis is dealing with the analysis of the use of social networks by two canadian political parties and their leaders during the Canadian federal election 2015. The thesis refers to the theory of political communication, election campaigns and political marketing as the theoretical basis. It approaches the concept of Web 2.0 and identifies two major social media functions in political communication, dissemination of information and engagement. Use of social media and the representation of the these features is further analyzed by quantitative content analysis on social networks Facebook, Twitter and Youtube. The thesis builds on the past and present social networking research and can serve as a basis for further research into the use of social networks in political communication.
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Regulation of media during the election campaign in Czechoslovakia in 1946 and 1990
Pařízková, Nikola ; Bednařík, Petr (advisor) ; Köpplová, Barbara (referee)
The thesis deals with election campaigns in media during founding elections in Czechoslovakia in 1946 and 1990. The importance of those elections derives from their character of being the first elections after a regime change. Based on a comprehension of historical context, characterisation of the media system related to regime change and particularly an analysis of specific expressions in election campaigns, the thesis aims to understand the functioning of media in given periods. The qualitative content analysis examines party newspapers of two relevant party bodies in given years - Rudé právo of Komunistická strana Československa and Svobodné slovo of Československá strana (národně) socialistická. The electoral campaigns in question largely reflect the dynamical processes associated with the period of transition. The concept of campaigns in 1946 is determined by the already established position of Komunistická strana Československa whose influence was wide. This party was controlling the functioning of media during elections even though the media system had already been emancipated after the Protectorate of Bohemia and Moravia. In 1990 we can conversely observe peremptory campaigns calling for democracy. Campaigns reflect the controversial position of KSČ in this year - Svobodné slovo appeals to...
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Possibilities and impingement of election campaign and public opinion: Sociological analyse of the presidential campaign in Czech Republic 2013
Illmannová, Anne ; Vinopal, Jiří (advisor) ; Sládek, Jan (referee)
The Diploma thesis concerns itself with the possibilities of election campaigns and their impacts on public opinion on the occasion of the first direct election of the president of the Czech republic. Influencing of the public opinion takes place in a system of public - politics - media, which is described in this thesis. Utilising this system I am going to answer the following question - how effective are election campaigns in influencing election decisions of voters? The witnessed election campaigns were unique in many aspects - they triggered an unprecedented response from the public and the media, which came close to resemble election behaviour in the United States of America, whose presidential election campaigns are considered a classic example. The theoretical background serves the purpose of analysing the election campaign of Karel Schwarzenberg, who, using an online campaign, achieved a result, which surprised a number of agencies examining voters' preferences, and proved, what a good campaign team is capable of given their candidate has strong public support. Next I am going to present assessments of the campaign by political scientists, social scientists and others. Key words: Public, public opinion, possibilities of influencing public opinion, massmedia, election campaigns, american...
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Municipal Elections in 2010 and Electoral Campaigns. Usage of Political Marketing by TOP 09
Peisertová, Vendula ; Jüptner, Petr (advisor) ; Lebeda, Tomáš (referee)
The thesis focuses on the use of political marketing by the political party TOP 09 during the municipal elections in 2010. This chosen topic explores issues that have not been covered by the Czech political research yet. The thesis is mostly based on the theoretical concepts of Lees-Marshment and Bruce Newman. The research surmised that the political party TOP 09 had implemented political marketing techniques during the last municipal elections, and it might be considered, as described by Lees-Marshment model, as a market-oriented party. The thesis uses qualitative research methods. Its second part comprises of two case studies on the municipal campaigns of TOP 09 in the cities of Olomouc and Prague: the empirical evidence reviews campaign strategy, electoral programme, election polls, relations to the other candidate parties, media coverage, campaign organization, internal marketing and (last but not least) campaign financing. The thesis comes to conclusions that TOP 09 was using political marketing on municipal level, but still there are differences in the extent of its usage. While the Prague party organization behaved as a market-oriented one, the Olomouc regional organization might be described as a sales-oriented party.
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