National Repository of Grey Literature 70 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Hybridisation of punk and rap subculture: Emorap
Bizub, Jakub ; Miessler, Jan (advisor) ; Hroch, Miloš (referee)
The goal of this master thesis is to describe and analyse emo rap subculture using hybridisation phenomenon. Thesis consists of definitions of basic culturological and sociological terms, which are needed to describe and define emerging subculture. Thesis also describes phenomenons which adress how culture produces new and unique content. Thesis tries to prove, how much the lyrical and topical content of this subculture is hybrid content, produced by combining emo and hiphop subculture. Central part of this thesis is semiotical analysis, which is used to further prove the presence and meaning of signs typical for these subcultures. The choice of lyrics and themes to prove hybridisation is intented, as the theoretical part of this thesis states, that emo is differed to its native subgenre mainly by its lyrical and thematical content. The results of the analysis indeed prove high degree of hybridisation between these two analysed subcultures.
Comparative analysis of Czech and Chinese media on the example of events of 2019
Mikoláš, Adam ; Miessler, Jan (advisor) ; Cebe, Jan (referee)
This diploma thesis examines the image of Hong Kong's pro-democracy protests in 2019 in the Czech and Chinese media. The framing of these protests in selected media is compared using the method of quantitative content analysis, with the aim of revealing similarities and differences both between the individual Czech media in the context of the Czech public debate on China and between the Czech and Chinese media. The theoretical part of this thesis presents the concepts of media theory such as framing, agenda setting and social construction of reality and characterizes the specifics of given media systems. Furthermore, the work describes the previous findings of the protest paradigm, which are then employed in analytical part of this study. At the same time, the concept of soft power with Chinese characteristics and its specific manifestations in the efforts of the People's Republic of China to influence the Czech public debate on China is introduced. The methodological part then presents the research goal, research questions and hypotheses, defines the research sample and the research method used, including the characteristics of individual variables. The analytical part of the work presents the results of the research, which are then discussed in the framework of previous findings of the protest...
Reception of media strategies used to promote Japanese culture in the Czech Republic
Grynyuková, Irena ; Miessler, Jan (advisor) ; Soukup, Martin (referee)
This master's thesis examines how powerful and determining Japanese cultural influence is and how it impacts today's globalized world. It primarily focuses on the Czech audience and its relationship to Japan. The aim of this research is to assess the current efforts made by the Japanese government to export its culture, and compare them with the image that Czech society has on Japan. The primary source of this research is quantitative data collected from Czech and Slovak respondents. . Data was collected by a semi-structured questionnaire that consisted of both open and closed questions and that was spread in electronic form. The first section of the thesis empirical. The main theoretical, historical, and socio-cultural concepts of Japan. are defined and explained in the context of modern convergence culture and the Japanese media mix theory. Japanese cultural diplomacy and the application of soft power as the primary bearer of influence over the West are explained through the critical analysis of specific campaigns. Then, the methodological section analyzes the answers of 1,609 respondents across three predefined samples. Analysis shows that Japan's cultural promotion efforts in the Czech Republic are limited, and that take place primarily through official agencies or directly through the fans of...
Deloitte as an example of corporate agenda building in the Czech media
Šeráková, Aneta ; Nečas, Vlastimil (advisor) ; Miessler, Jan (referee)
The thesis provides an insight into corporate agenda-building process in the Czech media. Using the Czech division of Deloitte as an example, the thesis will demonstrate the common practices companies use to get their topics published in media, how they are successful and how they really influence the media agenda. To answer these questions, the thesis uses quantitative content analysis of 248 pieces of news from Mladá Fronta DNES, Hospodářšké noviny, Lidové noviny, Právo, television stations ČT24, Nova and Prima and also radio station Český rozhlas - Radiožurnál. Besides that, the thesis will provide an insight into the way journalists work with sources of information and their autoregulative techniques, as well as into the work of PR professionals, who are significant actors in the agenda-building process. The aim of this thesis is to introduce the corporate sphere as an influential actor in the agenda-building process and to uncover the influences journalists have to face in their work.
Parents'Instrumental use of Media in Childreading
Hadrbolcová, Jana ; Miessler, Jan (advisor) ; Wolák, Radim (referee)
The topic of parental mediation, that is how parents mediate the media to their children, recedes into the background. At the same time, parents are the ones who are key figures in children's development and children's guides in the media world. The aim of this work is to focus on parents and how they use the media in education and what are the motives and strategies of their parental mediation. During the preparation of this study, the social situation changed significantly due to the onset of the COVID-19 pandemic. With it came a number of changes in families, including in the area of media use. Based on this social change, I decided to incorporate this factor into my study and find out whether this situation brought any changes in the level of parental mediation, or what. Based on semi-structured interviews that I conducted with parents from eight families of children aged 4-10, I find out how parents use the media in their upbringing, what leads them to do so, what rules they set in the family and what are the ways of controlling and regulation use children's media. An important part is the reflection of possible changes in parental mediation in connection with the pandemic.
Hybridization of TV channelsˇformat on the case of CNN Prima News
Soldátová, Jana ; Miessler, Jan (advisor) ; Jirák, Jan (referee)
The diploma thesis deals with the origin and adaptation of the concept of CNN Prima NEWS on the Czech market and its possible hybridization. The expansion of global media corporations is a phenomenon of the 20th century that affects persisted till present. The television companies set up centers, branches or, through the sale of licenses, reach its audience through localized television stations. This thesis approaches the theory of globalization with a focus on the concepts of global culture, glocalization and hybridization. With standardization of successful patterns the companys strengthen the its positions in the global market, expand their influence and, last but not least, it is a profitable prosperous activity that does not require high costs. The thesis captures the arrival of the licensing concept of a global television station on Czech media market. The thesis develops connection of the global news brand CNN with Czech commercial television. These connections and deviations are elaborated and compared on the basis of three confrontable areas. At the same time, it is evaluated what creates this concept and what are its possible forms of hybridization.
What are Czech Readers Willing to Pay For: The Defining Aspects of Paid Content of the Deník N News Website
Havlík, Tomáš ; Křeček, Jan (advisor) ; Miessler, Jan (referee)
This diploma thesis examines the trend of subscription news content on the internet. It deals with the use of paywall as one of the possible future business models of media in the digital sphere in contrast to the advertising-based business models that dominate in the Czech Republic now. This phenomenon is explored on the example of the relatively new journal, Deník N. The theoretical part of this paper examines the transformation of the media industry in the world and in the Czech Republic and the challenges this transformation brings. Based on a comparison and analysis of a number of academic papers and examples from practice, this thesis examines the defining aspects of publishing news content on the internet and the possibilities of its monetization. Furthermore, this thesis presents a detailed profile of Deník N, with the help of public data and interviews with the management of its newsroom. This theoretical framework then provides the background for the following research methodology and its implementation. The practical part of this paper is a quantitative analysis of the content of Deník N in comparison with the digital news platform Aktuálně. This analysis deals with the specifics of paid content in comparison with content available for free, and it questions the added value of Deník N...
ELPIDA o.p.s. - Life in the information age - impact of the cycle on graduates
Kottnauerová, Kamila ; Miessler, Jan (advisor) ; Švecová, Martina (referee)
My work is based on cooperation with the non-profit organization Elpida o.p.s, which offers education to the elderly in various fields. One of the areas is media literacy. For the third year in a row, this company has been organizing a cycle called Life in the Information Age, which aims to deepen the knowledge and skills of the elderly in today's complicated world of information through lectures led by experts. The reason for choosing the topic of this work was mainly the fact that this comprehensive project in the field of media literacy's education of the elderly is absolutely unique in the Czech Republic. The main research question was whether graduates of this cycle are more media literate than the elderly in the general population. To answer this question, I compiled a questionnaire, which in its knowledge section contained questions that examined the orientation of the respondents in key areas of media literacy. Data collection took place in two phases, first I had the questionnaire completed by the graduates of the course Life in the Information Age, then I sent the same questionnaire to the selected elderly from the general population. I then compared the results of both groups and came to the conclusion that the graduates of the cycle answered in the knowledge section of the questionnaire...
The coronavirus epidemic and the audience of
Pokorná, Jana ; Miessler, Jan (advisor) ; Hodboď, Vojtěch (referee)
This thesis is investigating the question of how and why there was a change in a viewership of the internet television during the first wave of the coronavirus pandemic in spring 2020. While looking for an answer for this work, a quantitative analysis of internal data provided by is used. This all is processed with the help of statistical methods. Simultaneously, this work is testing the hypothesis, according to which the audience show #kulturažije could be the key factor influencing the transformation of the size and socio demographic composition. From the results of the analysis, it is clear that the audience was not changed during the spring and that major changes are visible after the spring wave. The hypothesis, which states that the show #kulturažije was supposed to bring more new users to the website, was not confirmed but it was found that impact of the project was rather marginal.
The role of social media in the life of people with mental ilnesses
Srncová, Eva ; Vochocová, Lenka (advisor) ; Miessler, Jan (referee)
We do not find much information in Czech literature about the influence of social media on a person with a intellectual disability. At the same time, the media can greatly influence the integration of people with disabilities, especially in countries where they have been excluded from public life for long time. This diploma thesis focuses on people with mental disabilities, who live in social care facilities. So my main goal is to describe the aims and motivations which lead them to social media. Research of the diploma thesis aims to clarify several questions about the extent and manner of social media use by people with intellectual disabilities. It could be assumed that the environment will greatly influence habits related to the consumption of social media, therefor is research focused exclusively only on those, whose home is a social care institution or sheltered housing. Introduction of this work is devoted to literature's research on a related topic. The main tasks of this diploma thesis are: typology of motivations that bring people with mental disabilities to social media, to describe how they think about this motivation and finally to describe their habits and experiences associated with the use of social media. Final result of these points is a typology of the purposes for which they use...

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