National Repository of Grey Literature 107 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Comparison of the campaingns of Zuzana Čaputová and Maroš Šefčovič in the second round of the Slovak presidential election in 2019
Florián, Petr ; Shavit, Anna (advisor) ; Konrádová, Marcela (referee)
The assignment focuses on the campaigns of Zuzana Čaputová and Maroš Šefčovič in the Slovak presidential elections in 2019. The main objective is to describe the campaign of both candidates and compare them. Another aim of the assignment is to identify some changes in their communication between the first and the second round of the elections. In the theoretical part, the basic aspects of political marketing are described, because they are very important for the understanding of the subject. This part of the assignment also focuses on the law aspects of presidential function and the elections. The first round of the elections is also described in this part. The main part of the assignment covers the campaigns of the candidates, motivation of the voters and in the end it summarizes what worked in the campaigns.
Case study of Vote Leave campaign from the political marketing perspective
Baloun, Matěj ; Shavit, Anna (advisor) ; Konrádová, Marcela (referee)
The subject matter of this bachelor's thesis is campaign Vote Leave, which was designated as the official campaign supporting the leave option in the 2016 British referendum concerning the membership of Great Britain in the European Union. The period in which this campaign is studied in the thesis dates from March 2015 to 23. 6. 2016. The aim of this thesis is to ascertain if the campaign used methods of political marketing by identifying and describing instruments of political marketing in the process of the campaign. This bachelor's thesis uses a method of case study. In the theoretical part of the thesis the author describes the theory of political marketing and its instruments, primarily based on theoretical work by Jennifer Lees-Marshment. The practical part of thesis focuses on the context of the 2016 referendum, British attitude towards the European integration and instruments of political marketing that were used by the campaign Vote Leave. The thesis concludes that political marketing was used in the process of campaign Vote Leave. This conclusion is made based on identification and description of selected instruments of political marketing that the campaign used, namely poll, focus group, targeting, branding, volunteer management, public relations, direct marketing, get out the vote,...
Negative campaigning on social media on the example of the Slovak Parliamentary elections in 2020
Tokarčíková, Zuzana ; Konrádová, Marcela (advisor) ; Shavit, Anna (referee)
The bachelor thesis focuses on the issue of negative political campaigns and their occurrence on social networks. The theoretical part of the work is devoted to defining the basic concepts that are mentioned in the thesis - political communication, political marketing, political campaign, political public relations and especially negative campaign and its specifics in the environment of social networks. At the same time, it presents the current state of regulation of specific social networks. In the practical part, the author examines through quantitative content analysis and comparison method negative posts on Facebook, which were part of the pre-election communication of political parties successful in the Slovak parliamentary elections in 2020. The aim was to find out to what extent successful parties used negativity in their election campaigns on selected social network and what the negative campaign was like. The research showed that negative posts accounted for more than a third of the total communication in the campaign, the most frequent target of negative campaigns was the SMER-SD party, there was slightly higher representation of negative issue appeals. Most of the posts contained factual criticism and videos clearly dominated. Research has also shown that the share of negativity...
The crisis communication of the Government of the Czech Republic during the first wave of the COVID-19 epidemic
Trejbal, Pavel ; Shavit, Anna (advisor) ; Hejlová, Denisa (referee)
This bachelor's thesis focuses on the effectiveness of the crisis communication implemented by the Government of the Czech Republic during the first wave of the COVID- 19 epidemic. The first chapter is dedicated to defining both 'crisis' and 'crisis communication' together with a theoretical outlook of what a successful crisis communication should consist of. These findings come from both Czech and foreign experts. The practical part begins with a thorough introduction to the crisis in question. It describes the first wave of the COVID-19 epidemic in the Czech Republic and its key moments are identified events from March to June 2020. After a brief overview of the official structures of communication, a representative sample of the communication of the Government of the Czech Republic is analysed. This sample is later evaluated on the basis of acquired theoretical findings, opinion polls and an expert opinion by a professional from the field of crisis communication.
Voice quality of a political candidate and it's impact on his election result
Staffenová, Mariana ; Schneiderová, Soňa (advisor) ; Shavit, Anna (referee)
This bachelor thesis focuses on voice analysis of presidential candidates in the elections of 2018 in Czech Republic. The theoretical part takes a closer look on what we know so far about the phenomenon of charisma and how it manifests in human voice. It also thouroughly describes the principals and ways of measuring the speech tempo, fundamental frequency and voice intensity. It also uses these variables to analyse voices of candidates and it advocates the importnance of these factors when examining the mental picture of a speaker in listeners mind. In the practical part we run a recordings from the first electional debate though two types of analysis. A perception analysis, where write down impressions we get from the apeaker based on his voice and an acoustic analysis, where we measure values of factors mentioned above. We weren't able to find enough direct links between masured values, percieved characteristics and markers of charisma, that we were looking for, but i tis a question of further research, if we'd come to different conclusion when considering biger variety of measured voice properties.
Legislative procedure as an instrument for promotion of the interests
Krudenc, Václav ; Shavit, Anna (advisor) ; Konrádová, Marcela (referee)
This bachelor thesis examines the legislative procedure in the Czech Republic for the purposes of lobbying. The theoretical part aims to acquaint the reader with the very concept of lobbying and its history and then systematically classify lobbying in terms of public affairs. The second part of the thesis is a thorough analysis of the current rules of procedure of both chambers of the Parliament of the Czech Republic and a description of the stages in which it is possible to enter into draft laws and amend them. This part describes the process of creation of laws from the legislative initiative through individual commenting procedures to negotiations in both chambers of parliament and the possibility of applying the presidential veto. The final part of the thesis deals with the historical genesis of the rules of procedure of both chambers of the Parliament of the Czech Republic. The main goal of this work is to present possible ways in which private interests can be enforced in the law-making process in the Czech Republic.
Monetization of digital content in Czech media
Pavlović, Martin ; Klimeš, David (advisor) ; Shavit, Anna (referee)
This bachelor thesis focuses on the trend of direct monetization of digital newspaper content. At the beggining, it examines the development of monetizing and puts it in the context of media market transformations after the mass expansion of internet connection. Subsequently it explores other reasons that lead to the surge of paywalls, analyses particular approaches to direct monetization and discusses some aspects which affect the overall success of imposing fees. The theoretical part is concluded with a discussion about several problematic sides of direct monetization and defining some elemental techniques which publishers use to attract new subscribers. The practical part provides an analysis of digital subscription offers in selected Czech media and marketing activities which they use to support sales. Followingly, the work elaborates on its own survey which focused on attitudes of Czech readers towards paid internet content and their preferences regarding particular offers, such as price level or periodicity of subscription payments. As a part of the practical section, three interviews with media representatives were conducted and the acquired findings are used throughout the thesis.
Social Networks as a communication channel of selected political parties before elections to the European Parliament in 2019
Beránková, Sára ; Shavit, Anna (advisor) ; Macková, Veronika (referee)
The diploma thesis "Social networks as a communication channel of selected political parties before the elections to the European Parliament in 2019" deals with political communication on the social network Facebook and Twitter. The aim of this thesis is to find out how selected political parties communicate on social networks in the election campaign, what type of form and content they used the most. The work also focuses on differences between communication on both networks. The theoretical part focuses on explaining the concept of political communication and political marketing, defines social networks and their types. The next sections are devoted to a brief description of selected networks and political subjects and describe the connection between the political space and the tools of social networks. The analytical part is based on a quantitative and qualitative content analysis in four weeks before the elections to the European Parliament in 2019. The gained data are supplemented by information from semi-structured interviews. The thesis evaluates the strategy of using social networks with the aid of established research questions and hypotheses.
Comany Cambridge Analytica influencing the results of political elections around the world
Velek, Štěpán ; Moravec, Václav (advisor) ; Shavit, Anna (referee)
The main topic of this thesis is company Cambridge Analytica and its influence in some of the elections around the world. In theoretical part it explains elementary concepts to understand the second part of the work. The first part contains internet, new media, web ě.0 and social sites, mainly Facebook. There is also a focus on political marketing and it studies scientific concepts like confirmation bias and echo chamber. The second part is introducing the main player of the work, Cambridge Analytica and, furthermore, fluently moving to main affairs - the 2016 US presidential election and brexit the same year. Last but not least, the work focuses on Kenya and Nigeria presidential elections intervention and it touches a possible influence in Czech Republic which is not proven yet.

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