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Customers satisfaction research
Rodan, Zdeněk ; Trégerová, Jaroslava (referee) ; Němeček, Petr (advisor)
The diploma thesis is focused on customers satisfaction research with provided services. The goal is to find out, evaluate and determine of such steps, which will bring increasing of satisfaction in future. The theoretical part focuses on the explanation of concepts, problems in marketing research and marketing of services. The second part includes questionnaires and data evaluation procedures.
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Customer Satisfaction
Indrová, Tereza ; Mráček, Pavel (referee) ; Schüller, David (advisor)
The thesis focuses on the analysis of client satisfaction of MITRANET.CZ. The theoretical section draws from generic information regarding the client, methods measuring the client satisfaction and a marketing survey. The analytical section examines the internal and external environment of the company. From the questionnaire survey the results of the study are concluded. The last section offers suggestions and precautions for the enhancement of the MITRANET.CZ’s client satisfaction.
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Methodology Suggestion for the Choosing of Insurance Products for Individuals
Gregorová, Jitka ; Veselý, Ondřej (referee) ; Škapa, Stanislav (advisor)
Diploma Thesis called “Methodology Suggestion for the Choosing of Insurance Products for Individuals” deals with Procedure design of selected insurance products for natural persons with regard for their insurance needs and costs. In order to see the differences between clients' real needs and what insurance companies offer I have compared insurance companies statistics with question-forms' results. The question-forms were focused on the needs of clients in insurance. After that I have designed a procedure and algorithm of choice of suitable insurance products for cost optimization for each assurance
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Marketing Strategy of Telefónica O2
Bilavčík, Martin ; Doskočil, Radek (referee) ; Chlebovský, Vít (advisor)
The goal of this diploma thesis is to prepare a marketing strategy for Telefónica O2 Czech Republic, a.s. The strategy is focused on target market and is based on questionnaire research made with respondents from target population. Strategy contains proposal of steps which could help to acquire new customers and keep recent customers. The diploma thesis also contains summary of information about the target population usable by Telefónica O2 for further analysis.
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Customer Satisfaction
Vymětalová, Simona ; Chalupský, Vladimír (referee) ; Schüller, David (advisor)
The main intention of the diploma thesis is to analyze customers satisfaction in chosen company. Based on results of sectorial analyses are devise measures to improve the current situation. First part of the thesis desribes theoretical background. Evaluation of the company’s current state is done through the analysis of internal environment and macro and micro environment analysis. The current state of customer satisfaction level is also studied using a questionnaire. The final part includes specific suggestions for improvement of customer satisfaction.
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Customer / Consumer Behavior in a Particular Sphere
Prokopová, Lucie ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The bachelor thesis analyzes consumer behavior in a particular sphere. The theoretical part deals mainly with the influencing factors consumer behavior. This part also discusses about the purchasing decisions that may be influenced by the communication mix. The practical part contains an analysis of the point of sale and a description of marketing activities of the selected company. Based on the performed analysis, are made proposals for changes in specific areas of the communication mix. These changes should ensure a better perception of the issue throught whole society.
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Behavioral Aspects of Economic Relations, Organizations and Marketing Within the Russian Federation
Romášek, Štěpán ; Šimberová, Iveta (referee) ; Chlebovský, Vít (advisor)
Tato diplomová práce pojednává o politických, ekonomických a především sociálně-kulturních aspektech, které mají vliv na mezinárodní obchod, organizace a marketing týkající se Ruské federace, jež jsou dány do kontextu zejména s Českou republikou (eventuálně jinými relevantními státy). Cílem mé práce je nalézt překážky v obchodu s Ruskou federací a způsob jakým je možné je překonat. Důraz primárního výzkumu mé práce bude kladen na interkulturní složku, konkrétně na rozdíly v organizačním chování a chování spotřebitele. Zaměřím se na specifický profil potenciálních účastníků v oblastech marketingu a obchodu. Zohledním také znalosti z nashromážděných dat o politicko-ekonomickém prostředí zemí. Použitím vybrané metodologie rozšířím teoretické podklady a sekundární výzkum o nové poznatky a v širším kontextu vyvodím závěry a návrhy pro optimalizaci bariér, kterým firmy jsou rozšiřující pole působnosti do Ruska vystaveny a jimž mohou čelit.
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Marketing Research of Retail Market
Nesvačilová, Dana ; Novotný, Milan (referee) ; Šimberová, Iveta (advisor)
The purpose of the master’s thesis is a marketing research in retail market with fast-moving goods in relation to food purchases via the Internet. The first part of this work is devoted to theoretical description of the retail sector, current trends and aspects associated with the customer. The second part contains an analysis of retail development in the last decade and further analysis of the findings which serve as bases for the processing of marketing research. The information obtained from this survey will be used to formulate a proposal on new services for retailers, to reveal the perspectives of grocery shopping and consumer goods through the Internet or through other communication media.
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Proposal of Product Communication Strategy
Zavřelová, Tereza ; Hraběová, Jana (referee) ; Kaňovská, Lucie (advisor)
This master´s thesis deals with improving communication strategy of Lactacyd, which is an intimate hygiene brand of Omega Pharma company. The thesis is divided into three main parts. The first part contains description of theoretical resources and fundamental knowledge. The second part of the thesis is focused on an analysis of the current situation with an aim to obtain information needed for proposal part. The last part delivers proposals for improvement of the current marketing communication as well as other proposals which can strenghten market position of Lactacyd brand.
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Instagram jako komunikační nástroj prevence plýtvání potravinami u generace Z
Štěpánková, Tereza
ŠTĚPÁNKOVÁ, T. Instagram as a communication tool for prevention of food waste in Generation Z. Diploma thesis. Brno: Mendel University in Brno, 2023. At present, food waste is considered to be a serious problem worldwide, as thousands of tonnes of food are wasted every year. Food waste occurs at all stages of the food chain, but households account for the largest share. A change in consumer behaviour is therefore needed to minimise this waste. This thesis therefore aims to propose an appropriate communication campaign on the popular Instagram network aimed at preventing food waste and promoting sustainable behaviour, based on the identification of key factors influencing food waste rates among final consumers of the Z generation. This communication strategy is based primarily on information provided by quantitative and qualitative research and should make a positive contribution to changing food consumption behaviour.
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