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Selected public service media and their activity to increase digital literacy in society
Hána, Tomáš ; Moravec, Václav (advisor) ; Lovaš, Karol (referee)
The bachelor thesis deals with the concept of digital literacy in relation to public service media. The theoretical part first clarifies the conceptualisation of digital literacy, then analyses the development of the term from its first occurrences to its current understanding. It then discusses the relevance of digital literacy in European legislation, especially in the context of long-term strategies, analyses the current situation with digital skills in Europe and describes the educational role of public service media. In the methodological part, it defines the research methods, the theoretical background and the explanation of their application in the follow-up research part, operationalises the concept of digital literacy and defines the research sample. The research part comparatively examines the activities of the public service media BBC and Czech Television, first in the programme offer, then in the web-based educational portals. The research part concludes with an analysis of content on web-based educational portals focused on the development of digital competences, applying the DigComp framework.
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Analysis of Czech television news before the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2021
Slancová, Markéta ; Nečas, Vlastimil (advisor) ; Karel, Kryštof (referee)
This thesis examines compliance with the normative requirements imposed on Czech television broadcasters by Act No. 231/2001 Coll. on the Operation of Radio and Television Broadcasting and on Amendments to Other Acts. It focuses on the requirement of objectivity and its compliance in the period before the parliamentary elections. In particular, it focuses on the postulate of impartiality as part of the scheme of objectivity as defined by Jörgen Westerstahl in 1983. The sub-objectives of the thesis were to find out how much attention was given to individual candidates by the TV stations examined in this study, whether the journalists' speeches separated facts (news information) from opinions (commentaries) and, finally, whether the journalists' speeches did not contain explicit evaluations. For this purpose, a quantitative content analysis of six episodes of the main news broadcasts broadcasted during the three-week period before the elections to the Chamber of Deputies of the Parliament of the Czech Republic held in the autumn of 2021 was used. Specifically, I selected three episodes of Události broadcast by Czech Television and three episodes of Hlavní zprávy CNN Prima NEWS. It was found that Czech Television did not give any space in the examined pre-election coverage to the candidates standing...
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Graphic elements in news programs of Czech television channels
Novotný, Jan ; Podzimek, Jan (advisor) ; Groman, Martin (referee)
This diploma thesis deals with the form of graphic elements in the main news programs of the most-watched Czech stations. Using visual analysis tools, it explores how digitally generated headlines, bars, jingles, infographics, and other elements contribute to the effective communication of daily news. It also aims to find out how much the appearance of tv graphics differs between the programs. The semiotic analysis, which combines the approach of multimodal social semiotics and the concept of distinctive features, reveals that Czech television stations often use the same visual communication tools, therefore the graphic processing of elements in individual programs is remarkably similar in some regards. On the other hand, in connection with the recent visual rebranding of some of the programs, there are also frequent attempts of the programs to differentiate themselves and to avoid clichés in the appearance of the news. Because of that, discussion outlines the potential advantages and disadvantages of both of these approaches.
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Theory vs. practicality - current state of television reportage on the ČT24 and CNN Prima NEWS channels with focus on the parlament election of 2021
Svoboda, Ondřej ; Lokšík, Martin (advisor) ; Géla, František (referee)
The goal of this magister thesis is to find out how much the current appearance of the genre of the "television news reportage" corresponds with theory. It also compares how much, if at all, it differentiates between the two main Czech news television channels - ČT24 and CNN Prima NEWS. The theoretical part describes the historical development of the genre, its current form according to theories and the "ideal" work methods of reporters. The practical part does not follow these problematics by the traditional way of content analysis, however - it instead tries to approach it "from the inside", through the optics of active journalists. Using grounded theory, it examines a sample comprising of six journalists, three from each media outlet. The target is to find out whether their view of the "reportage" genre corresponds with theory and whether or not they know about eventual connections. Using questions like "what makes a good 'reportage' in your opinion" or "what does your usual workday look like", it does not only confront theory with reality. It also compares the two media outlets in between one another. It mostly focuses on the experiences of chosen reporters during the parliamentary election of 2021.
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Christmas program offer of selected Czech full-format television stations in the years 2016-2020
Blažková, Andrea ; Jirák, Jan (advisor) ; Zavřelová, Monika (referee)
The Bachelor's thesis offers answers to questions about Christmas television broadcasting of full-format stations in the period from 23rd to 26th December in the Czech Republic. The theoretical part describes the history and present of Christmas celebrations in the territory of the Czech Republic. It shows the differences which have arisen over time, between how Christmas was celebrated before and which of our traditions persist till today. Furthermore, the work offers basic information about rituals, production of the program scheme and broadcasting in general. The theoretical part also includes short subchapters on the history of television broadcasting in our territory and the regulation of television broadcasting. In addition to hypotheses and researched questions, the analytical part also comes with the characteristics of the researched sample, specifically with a short history of individual full-format stations. The analysis provides a description of individual television programs on all of the above-mentioned days, which usually took place from 6 am to 10 pm. For comparison, there are included in the analysis both commercial (Prima, Nova) and public (ČT1, ČT2) program offer. Towards the end of the analytical part, there are provided a list of recurring comedies and fairy tales. Among other...
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Media Image of Compulsory High School Diploma in Mathematics in Chosen Media
Kalášková, Jana ; Wolák, Radim (advisor) ; Odstrčilová, Klára (referee)
The compulsory mathematics matriculation is a long-standing topic of discussion among the professional and lay population. The amendment to the Education Act, mandating compulsory mathematics graduation for all secondary school students, was first introduced by former Education Minister Marcel Chládek. For the first time, the matriculation exam was to be compulsory for students taking their matriculation exam in the 2020/2021 school year. Now students can choose between a foreign language and mathematics. The topic of this thesis is the issue of the compulsory mathematics matriculation exam and its media portrayal, in my case in the news coverage of Nova television and Czech Television, where I will examine the coverage of the topic in the main evening news of both media. The aim of my thesis is to find out how the examined media portrayed the issue in the period from June 2013 to June 2020, how many reports were devoted to the topic, how long they were, which people are associated with the topic and which parties expressed their views on the topic.
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The Potential of Latent Class Analysis: the Czech Television Audience Case Study
Pospíšilová, Petra ; Soukup, Petr (advisor) ; Hendl, Jan (referee)
The thesis "The Potential of Latent Class Analysis: the Czech Television Audience Case Study" deals with latent class analysis and it's potential as a segmentation method. Three different approaches are examined - latent class analysis for joint data from six research waves, simultaneous latent class analysis for each wave separately and latent class analysis for joint data transferred into dichotomous form. The results of all three methods are compared through secondary analysis of data from case study focused on audience's perception of the Czech Television; their strong and weak points are described and the most suitable solution is chosen. Based on these findings, four identified segments of the audience are then interpreted from the point of their characteristic features and sociodemographic parameters. This paper is supported by works of classic authors in the area of latent class analysis; the thesis refers to their findings that also served as basis for composition of the research hypotheses.
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Development of media coverage biathlon in Czech television at 2010-2014
Vecko, Petr ; Janák, Vladimír (advisor) ; Omcirk, Vilém (referee)
Title: Development of media coverage biathlon in Czech television at 2010-2014 Objectives: The main objective of this work is a detailed analysis of the evolution of media coverage of biathlon on Czech Television, concretely on the ČT sport channel between 2010 and 2014. Another objective is to analyze the viewership of biathlon programs broadcasted on Czech Television. Methods: A quantitative content analysis will be used in this study, through which it will determine how much time was devoted to various biathlon programs in different years and months. An electronic TV program of Czech Television will be analyzed. Results: The analysis shows that the space devoted to biathlon on Czech Television increases during this period of time. The largest increase of broadcast time was noted between 2011 and 2013. The most influential events in this broadcast time were major events such as World Championships and Olympics. The largest audience was found in 2013 and 2014. Key words: Biathlon, Czech Television, quantitative content analysis, broadcast time, viewership, media
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Czech foreigen journalist of public media: comparison of conditions for execution of profession
Louda, Jan ; Trunečková, Ludmila (advisor) ; Osvaldová, Barbora (referee)
The diploma thesis "Foreign Journalists of Czech Public Media: Comparison of the Conditions for execution of Profession" describes, maps and compares conditions for the work and life of permanent foreign journalists of public media institutions in the Czech Republic. These institutions are Czech Television, Czech Radio and Czech News Agency. After defining terms of public media, it continues by anchoring the public media in Czech legal system, a short description of history of each medium in context of foreign journalists, and the costs of operating a journalist network. Then it defines a journalist with regards to his or her profession and the necessary assumptions for doing such work. Later, foreign journalists are divided into several categories - permanent, ad hoc, freelancer, and war correspondent. Next, an operative part based on questionnaires had been sent to journalists and on two personal interviews with heads of the foreign editorial staffs of Czech Television and Czech Radio. The response rate to the questionnaires was over 60%. It investigated what kind of education current foreign correspondents have, as well as which languages they speak, their journalism career and experiences, what kind of equipment they have worked with, how often they are in contact with their central editorial...
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