National Repository of Grey Literature 266 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
The influence of the Media on the Lifestyle of Teenagers
Richterová, Karolína ; Wolák, Radim (advisor) ; Lütke Notarp, Ulrike (referee)
This thesis examines the impact of media on adolescents' lifestyles, more specifically on two aspects of lifestyle, namely physical activity and sleep. Within the Covid-19 pandemic period, individuals were forced to stay in their homes, and all their social contact, as well as school and work obligations, shifted to the online environment. With this, screen time also increased, as did the associated sedentary behaviour. As they were all forced to be isolated, sports and leisure activities were also very limited or often also transferred to the online environment. The aim of this thesis is therefore to try to define the habits of adolescents in terms of physical activity, sleep and media consumption, and how these aspects are interconnected, and whether adolescents perceive this interconnection. The aim was also to provide some education to the individuals, where they were then confronted with recommendations for particular aspects of lifestyle (sleep and physical activity), but also recommendations regarding media consumption. As lifestyle was strongly influenced by the Covid-19 disease pandemic, the aim was also to see how individual students' habits changed within this period, but also afterwards. Within the framework of this work, qualitative research was conducted. Using in-depth interviews...
Chain emails during the 2023 presidential election
Novotná, Barbora ; Wolák, Radim (advisor) ; Klimeš, David (referee)
This thesis examines chain emails during the 2023 Czech presidential election. The practical part outlines the most important concepts related to disinformation. However, it also presents the impact of chain emails and their most common spread among the senior generation. It additionally looks at presidential election issues and disinformation shared directly by candidates. The second part of the thesis analyzes the chain emails shared two months before the election until the second round of the election and their impact on voters. Thus, the practical part deals not only with the content and language but also with the candidates' portrayal. It focuses on the main favorites of the election, Petr Pavel, Andrej Babiš and Danuša Nerudová. Nevertheless, at the same time it furthermore spotlights on candidate Jaroslav Bašta, who is directly linked to the disinformation scene. The practical part does not leave out the disinformation contained in the chain emails. During the research, the thesis uses both quantitative content analysis and qualitative semiotic analysis. By combining these two methods, it is able to provide a comprehensive picture of the influence of chain emails. Finally, the findings of both analyses are linked to a common conclusion that will present the influence of emails on voters.
Deepfakes and current events in digital media
Vocásek, Šimon ; Wolák, Radim (advisor) ; Končelík, Jakub (referee)
Diploma thesis deals with the emergence of deepfakes and their influence on contemporary developments within digital media. The theoretical part of the thesis focuses on the technologies behind the emergence of deepfakes, but also on their pitfalls and impacts on current events in the media space. For these purposes, the work describes various areas from the applications and current use of artificial intelligence, through the influence on the credibility of the media to the regulation of the issue and the moral dilemmas associated with the creation of deepfakes. In the practical part, a qualitative experiment was first conducted, focusing on human abilities to recognize deepfake content compared to its real-life counterpart. The experiment was followed by a qualitative part of the research using a semi- structured interview method focusing on the public's perceptions of deepfakes
Communication strategy of the Bubnovačka happening
Kuželová, Aneta ; Wolák, Radim (advisor) ; Rosenfeldová, Jana (referee)
Anotation The prevalence of domestic violence in the Czech Republic makes it necessary to raise awareness of this issue on a society-wide scale. This bachelor thesis focuses on a preventive happening called Bubnovačka, which aims to highlight the issue of domestic violence and open a society-wide discussion. The theoretical part deals with the definition of the non-profit sector, marketing communication in non-profit organizations, as well as domestic violence and its prevention. The non-profit organization Centrum LOCIKA and the preventive happening Bubnovačka are presented, as well as other preventive events and programs with similar themes. In the practical part, qualitative research was conducted, specifically semi-structured interviews. First, the research methodology and data analysis procedure were described in detail and then the research results and their interpretation are presented. The aim of the research was to find out the implications of the communication strategy of the Bubnovačka 2022 happening from the teachers' perspective. The sub-objectives included finding out what motivated educators to participate, how they evaluated the communication of the event and the information received, how the event was specifically implemented and what consequences participation in the happening brought.
Youtube as a space for modern English language learning
Gregor, Rudolf ; Wolák, Radim (advisor) ; Jirák, Jan (referee)
The bachelor thesis entitled "YouTube as a space for modern English language learning" deals with the characteristics of a successful YouTube channel dedicated to English language learning. The goal of the thesis is to identify specific elements that are typical for a successful video of a given focus using the method of quantitative content analysis of a selected sample of reactions of users of a given media message in the form of comments under the most watched video. Prior to the actual research part of the thesis, it offers a reflection on the origins of communication and its development through media to mass media and new media, it also discusses the use of media and new media in education through a mixed perspective of media studies and pedagogy, and highlights several disciplinary and interdisciplinary scholarly works exploring the issue in the context of the use of different types of new media in education. The chapter on the origins of the social network YouTube, in the language of numbers and statistics, also mentions the current enormous reach of this media space and precedes the research section, in which the thesis already describes the most watched video for three popular YouTube channels dedicated to English language learning, the channels under study in general and, in particular,...
Genaration X and its media literacy
Elznicová, Veronika ; Wolák, Radim (advisor) ; Köpplová, Barbara (referee)
This bachelor thesis explores the level of media literacy of Generation X. It examines the media literacy of its members through related topics such as Generation X's media habits, trust in the media or media education opportunities. The theoretical part introduces the topic of media literacy and the historical development of media education, explains their importance for individuals and society, presents current media education offerings in the context of lifelong learning and the latest research conducted in this area. The practical part is devoted to the qualitative analysis of ten in- depth interviews. It examines the experiences and attitudes of Generation X representatives from two perspectives, the initial approach focusing on each respondent separately to convey the respondent's answers as a unique combination of individual experiences, habits and opinions. The subsequent part of the analysis provides a comparison of the respondents' answers and formulates sub-themes suitable for further research on media literacy and media education for Generation X. These include the role of opinion leaders in decision-making, information overload, and self- reflection in media education.
Media as a topic of history classes
Leciánová, Martina ; Wolák, Radim (advisor) ; Groman, Martin (referee)
Mediální výchova jako téma hodin dějepisu - Abstract Bc. Martina Leciánová This work deals with the topic of media education as a topic in history classes. Its aim was to find out whether the Framework Education Program (FEP) deals with this issue and, on the basis of it, to find out to what extent it appears in the literature itself. The work consisted of a quantitative analysis of the mentioned documents falling under the Ministry of Education and Culture and history textbooks for the 9th grade. Part of the output was also the proposal of a methodological tool for facilitating the teaching of media education in the history class, which was created on the basis of interviews with history teachers. The results show that the RVP does not officially recognize this possibility of teaching, but media education as such appears in textbooks in limited quantities, and even the interviewed teachers stated that they perceive media education as part of history education. The proposed methodical tool is a database that would contain sources and resources that can be used in class to save time for teachers in preparation. The database could work through the mutual cooperation of individual teachers. So-called "from them for them".
Media image of war in Ukraine in a children's program "Zprávičky" on ČT :D
Panchártková, Zuzana ; Jirák, Jan (advisor) ; Wolák, Radim (referee)
The aim of the thesis is to analyze the media image of the beginning of the war in Ukraine in the program Zpravicky on Czech Television :D. It will describe how the current topic of the war in Ukraine was presented to child viewers and how this news differed from the news for "adults". Primarily, the thesis examines through content analysis the news that conveyed up-to- date information about the war to children. It will examine the frequency of news about Ukraine as well as the form in which the news was conveyed. Depending on this, the theoretical part of the thesis will look at media perspectives on child audiences, research on children's relationship with the media, etc. CT :D will be described with an emphasis on the news - the children's programme Zpravicky. The author assumes that with the escalation of the situation in Ukraine, there has also been an increase in news reporting on Ukraine in children's news and the news has been reported in a certain way according to the children's broadcasting code. The thesis map how much news were included in the broadcasts and and what form they were in.
The digital divide and the spread of the fake news during the COVID-19 pandemic
Misík, Dominik ; Wolák, Radim (advisor) ; Soukup, Martin (referee)
This thesis focuses on two main topics: the digital divide and the spread of misinformation during the COVID-19 pandemic. The theoretical part is dedicated to the first mentions of the digital divide and introduces some of the main people who dealt with this area. The thesis follows up with the measurement and for a better understanding there are presented the data associated with the digital divide in 2021. In the next part, basic concepts from the field of disinformation are described, which are placed not only in a historical context, but also in the current reality. An example could be fake news that appeared during the COVID-19 pandemic. The next chapter deals with defense techniques against disinformation, both domestically and internationally. The results of a global study by the World Health Organization, which investigated ways of obtaining and working with information about the COVID-19 pandemic, are presented at the end of the theoretical part. In the practical part, the findings from this study were applied to the Czech Republic, with the help of a quantitative method in the form of a questionnaire survey with more than three hundred respondents. The obtained data are then partially compared with the results from an international WHO study. The aim is to gain a basic comparison between...
Media habits of kids in age of 5-6 years
Knejflová, Vendula ; Wolák, Radim (advisor) ; Supa, Markéta (referee)
The thesis Media habits of children aged 5-6 examines the media awareness of 5 and 6 years old children, their media habits and preferences. It deals with the attitudes of parents and educators towards the media and their role in education, and seeks an answer the question of whether the popularity and use of electronic visual media (television, computer, mobile/tablet) has an impact on some areas of a child's psychomotor development. The work is inspired by a similar research conducted in 2010 by Ondřej Luštinec. The aim is to answer what is the media awareness of children, what are their media preferences and what attitudes are taken by parents and pedagogical staff towards the media in education. Several hypotheses were established, e.g. that children with worse results in the monitored areas will more often choose visual electronic media as their favorite and printed media with radio as unpopular, that children with worse results will spend more time with visual electronic media and that children will spend more time with them than in 2010. The current research was carried out in June 2022 and in January 2023 in kindergartens in Kyselka, Velvary, Čakovice and in Prague - Opletalova street. Qualitative methods (interviews and experiments with children) and quantitative methods (questionnaires...

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