National Repository of Grey Literature 166 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Media education from the perspective of students
Ticháček, Ondřej ; Wolák, Radim (advisor) ; Jirák, Jan (referee)
This diploma thesis deals with media education and the opinion of students on this subject, especially those who have already graduated. The demand for media literacy and related media education began to be widely discussed with the rise of the Internet, increasing the pressure on schools and teachers to teach this subject). The aim of the thesis is to find out mainly what they would change about it, what alterations would they make in the subject. A questionnaire survey based mainly on open-ended questions is chosen to obtain the data needed for the conslusion. This questionnaire will be distributed to those schools that teach this subject. Subsequently, the answers of the students will be evaluated, as well as what they are interested in and especially how they perceive the meaningfulness and usefulness of the subject.
The role of media in consumer socialization of children
Jelínková, Klára ; Rosenfeldová, Jana (advisor) ; Wolák, Radim (referee)
This diploma thesis deals with the issue of consumer socialization. Socialization is influenced by four main factors, which are the media, family, peers and school. The aim of this work is to examine the role that the media play in the process of consumer socialization. The media are examined in the context of other factors that are inseparable from each other and therefore cannot be studied separately. The theoretical part deals with the phenomenon of consumption and consumer society, which are a prerequisite for consumer socialization. It also presents basic knowledge in the field of socialization, the media as a socialization factor and, last but not least, existing knowledge and research associated with consumer socialization. Through qualitative interviews with children aged ten to twelve, data were collected, which was then interpreted by thematic analysis. The analysis shows that children reflect their consumption and consumer desires by what is happening or seen in the media. The media itself is also consumed by children, but in the environment of new media it is often a matter of prosuming, ie that children are both producers and consumers of media content. In the process of consumer socialization, the media can be perceived as a significant actor and at the same time as a link that...
Cybercrime and its image in the media in connection with the broadcasting of the documentary film V síti
Svobodová, Hana ; Wolák, Radim (advisor) ; Miessler, Jan (referee)
The objective of this diploma thesis is to determine which topics the media focused on in connection with the documentary film V síti by Vít Klusák and Barbora Chalupová. The theoretical section of the thesis presents the specifics of cybercrime and cyberspace and focuses primarily on the phenomenon of social networks and child users. In this context, the thesis maps the most common pathological phenomena that endanger children online, with the greatest emphasis being put on cybergrooming. The thesis also focuses in detail on prevention, which has the greatest impact on minimizing the risks online. The key point is the presentation of the documentary V síti, which deals with cybercrime committed against children online and whose presentation has fundamentally contributed to the discussion on this phenomenon in the media and in society. The research section of the thesis was done using the quantitative analysis method and monitors which topics appeared in the media in connection with the documentary, with focus on cybergrooming and sexting, offender typology and prevention and help in this area. Keywords V síti, Vít Klusák, social networks, cybercrime, cybergrooming, sexting, prevention.
Twenty Years of the TV Show Kouzelná školka (Magic Kindergarten) in the Czech Television
Procházková, Pavla ; Wolák, Radim (advisor) ; Prázová, Irena (referee)
The bachelor's thesis entitled "Twenty Years of the TV Show Magic Kindergarten on the Czech Television" deals with the TV show Magic Kindergarten for preschool children on the Czech television public broadcasting. The goal of the thesis is to find and describe basic changes of the show in the period of twenty years of its broadcasting history. Before the research part, the issue of broadcasting for children and its specifics, the history of composed television shows for children in the Czech Republic and the current state of composed TV shows for children are introduced. Following part of the thesis is dedicated to the TV show Magic Kindergarten - basic description and characteristics of the cited composed television show designed for the youngest viewers. The research goal is to trace changes in both formal side of the show - its length, formal structure, design of the studio, music component, graphics, moderation, and changes in the content - content structure of the show, characteristics of broadcasted shows, content of hosts' inputs, all that on the sample of forty episodes (two episodes for each year of the Magic Kindergarten 1999-2019). Research methods consist of the study of specialized literature, content analysis and comparative research on separate episodes of the sample.
Children and the internet - safety and impact of virtual reality
Uhlíř, Lukáš ; Wolák, Radim (advisor) ; Jansa, Petra (referee)
The Bachelorthesis"Children and the internet- safety and impactof virtualreality"focuses on the relationship of smaller children, more specifically the primary school pupils, with the internet, as well as the views and educational practices of their parents. The thesis examines the influence of the virtual world on their psychological and physical health,i.e.the impacton weight, vision,and posture.Regardingpsychologicalinfluences,itfocuses on depression, aggression, and lack of sleep. The thesis aim is to describe children's behaviour online and to point out the potential threats posed by this virtual space. The thesis will introduce the reader to the threats that children may encounter from meeting strangers, to cyber-bullying, cyber-grooming, cyber-stalking, revealing private information, to any form of abuse. In the practical part, the aim is to find out how children and parents approach digital technologies, whether parents perceive them as a necessary evil ora positive source forthe developmentoftheirchildren.Furthermore,the thesispointsto sufficient or insufficient awareness of parents about what their children do on the internet. Whether parents check their children, or accompany them on their journey of knowledge, or, conversely, leave the children at the mercy of the internet. The thesis...
Critical thinking of high school students - method of verification of the news
Mališová, Iva ; Miessler, Jan (advisor) ; Wolák, Radim (referee)
Thesis "Critical thinking of high school students - the method of verification of the news" focuses on the analysis of the media literacy of Czech high school students. The aim of the work was to find out how students validate information and whether they do so at all. I also focused on their critical thinking of the news and if they are able to recognize misinformation. I divided this thesis into two parts - theoretical part and the analysis. In the theoretical part, I focused on media concepts, issues of the digital media era and the inclusion of media education in the curriculum. I divided the research into two parts - quantitative and qualitative. In the first part of the research, I sent a questionnaire to the students from various high schools. I got 339 responses. Then I went deeper into the topic and did individual interviews with a sample of 11 students. The results of the questionnaire survey revealed that students are able to work with various sources of information, in most of them verify reports, and almost all can recognize misinformation. Due to the already conducted research of media literacy in the Czech Republic, I did not expect this positive result. However, in individual interviews in which I treated the respondents more in depth, the weaknesses of their media education became...
Social Media In The Eyes Of Grammar Students
Charvátová, Tereza ; Hejlová, Denisa (advisor) ; Wolák, Radim (referee)
This thesis focuses on the influence of social media on adolescents. The aim is to find out through qualitative survey how the adolescents use social media, how are they affected by influencers, whether they are seen as role models and whether social media content or influencers influence their attitude. Also surveyed is the way adolescents distinguish between advertisement on social networks and their views about unlabeled advertisement. The school subject of social education is examined for its content, emphasis on social media and its contribution to media literacy of the students. Theoretical concepts and terminology are introduced in the theoretical section. Survey methods are described in the methodological section. The case study is a qualitative survey via focus group. Grounded theory methodology is used for analyzing the qualitative data. The outcomes of the survey are described, analyzed and interpreted in the analytical section. The conclusion concludes the outcomes of the survey and provides suggestions for further research.
Media literacy of current Czech senior citizens: a case study from Brno
Zahradníčková, Lucie ; Jirák, Jan (advisor) ; Wolák, Radim (referee)
The following master's thesis deals with the issue of media literacy in relation to elderly population. The theoretical basis of this work contains of the theory of media literacy and media education, which is regarded to as a tool for cultivating media literacy. In addition to media education, the work also presents other ways to acquire media competencies, which are so needed in today's information society. After the introduction of theoretical approaches to media literacy, there is also a description of selected methods applied to determine the level of media literacy. The next part includes a description of media literacy in relation to senior citizens who form a very specific group in this area. As part of my own research survey, the level of media literacy in a group of 12 senior citizens is mapped on the basis of a proposed tool for determining the level of media literacy, which is based on the presented theoretical approaches. Qualitative research includes a detailed analysis of data, which were collected through interviews with the target group and which were supplemented by practical exercises. Media literacy research focuses on the area of knowledge, abilities and skills, and patterns of media use. According to the collected and analyzed data, a description of all respondents is...
Commercialization of Czech lifestyle blogs and its relationship to the audience
Borovičková, Aneta ; Audy Martínek, Petra (advisor) ; Wolák, Radim (referee)
This thesis is devoted to blogs and their commercialization, a phenomenon of the on-line world for last few years. The aim of this work is to explore several Czech lifestyle blogs and to find out how much commercial content there is, also how the audience reacts to this content as well as how the bloggers themselves approach commercial content. In the beginning the development of blogs is described, both in the Czech and global environment. The characteristic features of blogs from different perspectives on the issues are also described. The development of blogs is then set in the context of events that made it possible at all. Furthermore, attention is paid also to the process of commercialization of content on the blogs and the possibilities monetizing the blogs' content. Emphasis is placed primarily on a detailed description of influencer marketing and its current situation, but it also discusses affiliate marketing and the use of public relations tools on blogs. The research part provides an insight into the issue of Czech blogs and the current blogosphere. First the chosen blogs are described and set in the context of the Czech blogosphere, then, based on a detailed content analysis, the level of commercial content on the selected blogs is described as well as how the audience reacts to it....
Communication of Czech Wine Associations (VOC) in the Digital Era
Mrázová, Anna ; Koudelková, Petra (advisor) ; Wolák, Radim (referee)
Social media has been getting more and more attention from common users as well as businesses. Although the level of social media adoption varies by sector and geographical location, all companies strive to understand which social media platforms adopt and how to effectively use them. There is a specific position for the winery sector, which is widely recognised as traditional. However, more and more people search for information, share information and purchase goods or services online, which made presence on social media inevitable even for wineries. There is a body of literature concerning wineries' social media adoption and usage, however there is none of such kind to be found in the Czech Republic. Thus, this paper's aim is to fill this gap and to find out to what extent do Czech wineries use social media and why. This paper investigates 96 responses from wineries from all regions of the Czech Republic. The evidence is that the common communication channels of Czech wineries are rather traditional, being it personal communication, email or phone. However, the level of social media adoption in comparison with Australia, Germany or New Zealand is rather high. Although Czech wineries value social media, there is a significant lack of knowledge in how to use them efficiently.

National Repository of Grey Literature : 166 records found   1 - 10nextend  jump to record:
Interested in being notified about new results for this query?
Subscribe to the RSS feed.