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Image of Nike Brand among university students
Žofák, Miroslav ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
This thesis is about research of image Nike in Czech Republic by the student of universities. It is finding answers how the brand is perceive in Czech Republic. How people know its products and promotion campaigns. The theory part is mainly about important definitions for my work. Like brand, image or promotion and I write about marketing research in the methodology part Practical part is about marketing research. In this work is used electronic questionary. Some recommendations how to improve the image of Nike are in this work.
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Characteristics of emerging adulthood in the population of university students and non-student employed young people
Kozderková, Barbora ; Morávková Krejčová, Lenka (advisor) ; Gillernová, Ilona (referee)
This thesis compares certain developmental characteristics and value preferences of emerging adult university students and non-student employed young people at the age between 19-25 years in the Czech republic. According to some authors this life stage seems to be a new developmental period between adolescence and young adulthood. In comparison to the USA there has not been much research done on this topic in the Czech Republic. There are some special characteristics of this phase of life that are described in the theoretical part, and tested on a sample of Czech young people which is showed in the empirical part of this thesis. The differences of how students and non- students experience this time of life are compared. It is assumed that student life style brings different impulses than the life style of employed young people. The aim of this thesis was to test the assumption that university students show the features of emerging adulthood more plentifully than people at the same age who work. According to the results of this study the assumption was confirmed. Another focus of this thesis is the topic of value orientation among this sample of young people. Value orientation is influenced by life style and is formed especially during adolescence and young adulthood. Certain types of value...
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Survey of the patterns of waterpipe use among Prague university students
Vachutová, Klára ; Vanek, Marián (advisor) ; Lukavská, Kateřina (referee)
Background: Even though a waterpipe has its origin and tradition in Asian and African states, more than 30 years ago this trend started spreading in our country and gained considerable popularity mostly among youth. The patterns of use of waterpipe among young people are still not getting enough attention though. In the Czech Republic as well as lots of other states there is lack of functional waterpipe-specific policy, regulation and preventive and therapeutic interventions. The health risks of waterpipe use are comparable to other burning tobacco products but public sees it as less harmful due to myths such as the toxins in smoke are filtrated in water. Aim: The aim of this thesis is to investigate patterns of use of waterpipe among Prague university students per online survey with a focus on the first use, current frequency of usage and parallel usage of other tobacco and nicotine products, motivation to abstinence, characteristics of waterpipe session and knowledge of risks. Then compare the results with another studies. Methods: The survey was conducted via online questionnaire spread from February to May 2021 in Facebook university student's groups. The data were then processed and evaluated in Microsoft Excel and Jamovi. Results: More than 70 % of participants are former or current waterpipe users,...
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Differences in the level of spirituality among university students of social and exact sciences
Švecová, Helena ; Beláňová, Andrea (advisor) ; Lukavská, Kateřina (referee)
The purpose of this bachelor thesis is to describe the specific situation of religion in the Czech Republic in the historical context and to attempt to put spirituality and its importance into the said context. Another goal is to find out whether there is a difference in the degree of spirituality between university students of social sciences and students of exact sciences. Besides, the thesis maps spirituality of university students in general and tries to find out if other demographic data, particulary gender and religiosity, influence the degree of spirituality. Other goals are presenting different views on definition of spirituality, its description from psychological perspective and its distinction from other related concepts, especially religiosity. This thesis also mentions spirituality as a part of psychology of religion and presents the perspectives of some authors, who dealt with spirituality. The thesis also lists various tools for measuring spirituality. In that subchapter the greatest emphasis is placed on the presentation of the Prague Spirituality Questionnaire, analysis of its subscales and overall evaluation. For realisation of the empirical part, data was collected from 256 students, who completed an online version of Prague Spirituality Questionnaire extended with questions...
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Attitude to motherhood of university students
Marková, Dominika ; Presslerová, Pavla (advisor) ; Sotáková, Hana (referee)
This bachelor thesis entitled Attitude to Motherhood of University Students discusses the current phenomenon of motherhood from the perspective of a specific group of women. Although parenthood is still perceived to be one of the main life goals that developmental psychology is expected to achieve in young adulthood, available research studies as in today's society it is not usual to address maternity issues in relation to university students. The dilemmas associated with parenting and career planning are particularly noticeable in this group of women. Women often solve these issues by themselves so the society cannot recognize that maternity issues of university students are very current. The author of this qualitatively oriented study looks for answers to a wide range of sub-research questions. Through the deep analysis and interpretation of respondents' testimonies, the author of this thesis reveals the attitude to motherhood of university students, introducing personal factors that play an important role in making decision and planning parenting, as well as the psychosocial factors influence the university students in this crucial decision. The combined type of design was choosen as the research strategy for the purpose of this thesis. The main method of data collection is a method of...
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Expressive writing as a therapeutic method
Beránková, Justýna ; Preiss, Marek (advisor) ; Juríčková, Veronika (referee)
The aim of this thesis is to introduce expressive writing, whose therapeutic potential was discovered in the 1980s by James W. Pennebaker, and explore the method closely in our own qualitative research. Presented thesis describes the origin, the process and the effects of expressive writing on various aspects of life, the conditions under which has the method the best therapeutic effect are discussed, and several variants of the intervention are also presented. The theoretical part is concluded with theories of functioning of expressive writing. The empirical part of the thesis is dedicated to the qualitative data analysis - nineteen university students were writing expressively into online forms in their natural environment for twenty minutes for four consecutive days according to instructions. The qualitative analysis deals with the content, thus the thematic analysis, as well as with the form of the collected writings. The students' common topics were especially relationships, university studies, and lack of free time. The participants often dealt with their own personality, somatic, mental and spiritual issues, and their solitude. The analysis distinguished five basic forms of writing and a couple of sub-tools. The main categories are finally viewed through the time perspective. In conclusion,...
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News Sources about Polities Used by University Students in the Context of Subjects of Their Study
Sílešová, Adéla ; Jirků, Jan (advisor) ; Osvaldová, Barbora (referee)
The diploma thesis examines the attitudes of Czech university students towards information about politics. The subject of interest also lays in news sources which students use to get information from and in focus on the differences in students' attitudes related to their fields of study. The thesis is divided into two parts. The theoretical one introduces Czech media landscape and its characteristics, describes Czech university students and shows some international comparison. Related literature review follows. The base of this thesis is its practical part. It introduces the conducted research into detail. It describes its goals, methods and analysis used and, in the end, it shows the findings.
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