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Marketing communication in company Infinit
Seemannová, Lenka ; Zamazalová, Marcela (advisor) ; Pešek, Ondřej (referee)
The aim of my thesis is to analyze communication mix of Infinit, in particular branch "Aqua and suna word" in Prague. Furthermore, I address the other shortcomings in marketing communication, where at the conclusion I present own draft campaign which demonstrates the way to solution for weaknesses. The practical part is processed based on my experiences with this company and personal meetings with the PR manager and business owner.
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Loyalty programmes and their impact on customer's loyalty
Lenková, Petra ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
This thesis deals with different types of loyalty programmes that are analysed. I describe their impact on the loyalty of customers. The first chapter deals with marketing communication. Marketing communications are divided into personal and impersonal communication, commercial communications, ATL and BTL communications. The second chapter deals with Sales promotion. The third chapter describes the term "customer" and effects that influence customer's decision. The fourth chapter focuses on terms loyalty, loyal customer, attached customer etc. The fifth chapter deals with loyalty programmes. The sixth chapter focuses on chosen loyalty programmes. I compare them in the seventh chapter. The eighth chapter describes methods of measuring customer's loyalty.
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Marketing strategy of L´Oréal
Výletová, Kristýna ; Postler, Milan (advisor) ; Frýbort, Tomáš (referee)
The bachelor's thesis focuses on the marketing strategy of the company L'Oréal. On the basis of the theoretical part is analyzed the marketing strategy of the company. The important part is also the one about recommendations how to improve the contemporary marketing strategy.
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The Marketing Communication Strategy of CuteShop s.r.o.
Králíková, Zuzana ; Kašparová, Eva (advisor) ; Jarošová, Eva (referee)
This diploma thesis examines the current communication strategy in a company which is doing an on-line business. It lists recommendations, how this strategy should be changed. It shows communication strategy, communication mix, Internet marketing and on-line business in the theoretical part. In the practical part is a description of communication strategy on a specific company CuteShop s.r.o. Survey was carried out in the practical part to examine the customers opinions about the used communications strategy. At the end of this diploma thesis are all the recommendations, how should the company make the communication strategy better to attract more costumers.
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The international fair in practice of the chosen Czech company
Kutálková, Silvie ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The introductory part explains the term fair. The objective of the chapter devoted to the fair is to help understand the role of the fairs in marketing communication. This chapter depicts objectives that need to be defined when considering the participation in the fairs. The positives and negatives of the participation in the fair are compared here as well. This part shows the process of the preparation for the participation in the fair and realization of the plans. The next part is dedicated to the chosen Czech company Tescoma and general information about this company. The following chapter is devoted to the fair Ambiente, which takes place in Frankfurt am Main. My following research focuses on the participation of the Tescoma in the Ambiente fair. The main part of my diploma thesis is dealing with the questionnaire research. The questions are adjusted to the Ambiente visitors and exhibitors as well. Several questions concern the Tescoma company itself. The success of the Tescoma's preparatory work and the presentation at the Ambiente is evaluated by means of the answered questions from the respondents. The final chapter outlines the possible solutions when finding the drawbacks of the company Tescoma.
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Marketing aplication in fishing tackle market
Skalický, Karel ; Procházková, Markéta (advisor) ; Freylich, Václav (referee)
This bachelor thesis focuses on the marketing mixture of the fishing tackle. The aim of this thesis is to introduce the market of these particular products and its marketing specifics and to get the general idea of the marketing activities of the company Rybářské centrum s.r.o. Another aim is also to recommend and suggest new marketing strategies that help to develop the company. The theoretical part deals with all the important terminology concerning the marketing and marketing mix. The fisherman's products market is further described as well as its marketing specifics focused on the particular parts of the marketing and marketing mix. As a following part the company Rybářské centrum s.r.o. is introduced with its marketing activities and the new marketing strategies helping to increase sales and profitability of the company mentioned above. In conclusion the entire thesis is being summarized and the aim is being analysed and evaluated.
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Marketing Communicatios T-Mobile
Zemanová, Tereza ; Štědroň, Bohumír (advisor) ; Stříteský, Václav (referee)
Bachelor Thesis "Marketing Communications T-Mobile" is divided into two parts, theoretical and practical. The theoretical part is to bring readers the basic concepts and tools of marketing communications, including new and becoming more modern trends in this area. The practical part describes the market of mobile operators in the Czech Republic and outlines how the tools of marketing communication are used in a particular company, including practical demonstration of campaigns have already been held.
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Marketing communication in tourism
Kashkina, Katsiaryna ; Horová, Olga (advisor) ; Filip, Martin (referee)
Subject of this bachelor paperwork (study and research) is a firm "1000 Turov" and its activities from the perspective of policy-market sales of tourist services. The aim is to find ways of ensuring and improving product sales company in the tourism, particularly the analysis of the possible marketing communication strategy.
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