National Repository of Grey Literature 317 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
The most advantageous tax havens for athletes and owners of sports clubs
Šebák, Marek ; Štědroň, Bohumír (advisor) ; Ruda, Tomáš (referee)
Title: The most advantageous tax havens for athletes and owners of sports clubs. Objectives: The aim of this work is to indentify the most advantegous tax heaven countries in the sport world for individual athletes as well as the most profiting offshore regions for football club owners, the latter representing legal entity and sport clubs. Each cathegory will be associated with three different tax heaven countries, which satisfy all factors of the reserach, therefore being the most ideal and simultaneously legal for the athletes and firms to use. Methods: In this work I used methodology of document analysis from various printed literature and electronic academic resources which helped me to approach the theoretical part as well as the practical research. To determine the most relevant criteria for choosing the most advantageous tax heavens I opted for multi-criteria analysis where the most dominant option was zero taxation of a tax subject. In order to finalise the rate of the tax heavens we used data from three different studies approaching tax heavens in general. Results: At the end of the research I came to the conclusion that among the most advantageous tax heavens for individual athletes belong the Cayman Islands, Bahamas and Monaco. All these countries apply zero taxation on income of...
Proportionality of a four-year ineligibility for the first intentional anti-doping rule violations and its impact on professional athletes' careers
Plevková, Tereza ; Exner, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: ​Proportionality of a four-year ineligibility for the first intentional anti-doping rule violations and its impact on professional athletes' careers Objectives: ​The aim of this thesis is to ascertain whether the four-year ineligibility for the first intentional anti-doping rule violations has liquidation impact on professional athletes' careers. Methods: ​For quantitative research, I have used the electronic interrogation method and for qualitative research the in-depth semi-structured interview. Results: ​I have found that most athletes really do perceive a four-year ineligibility for the first intentional anti-doping rule violations as disproportionate. Only 24 % of surveyed athletes said that a four-year ineligibility is an appropriate punishment. 82 % of surveyed athletes would end their careers after receiving a four-year ineligibility, and just 30 % of them think that It's realistic to go back to an active career after a four-year break. Moreover, athletes have consistently said that the most crucial obstacles to their return are financial distress, loss of motivation and lack of racing mode. On the basis of these results, I have also developed my own solution to ineligibility for the first intentional anti-doping rule violations. Keywords: ​proportionality, sanction, ineligibility,...
Marketing mix of Nikon Golf Academy and suggestions for its improvement
Opelík, Daniel ; Štědroň, Bohumír (advisor) ; Voráček, Josef (referee)
Title: Marketing mix of Nikon Golf Academy and suggestions for its improvement Objectives: The aim of this work is to optimize marketing mix of the company Nikon Golf Academy, which focuses at providing services to customers in Prague and its surroundings. The analysis of the current marketing mix of the company, specifically of the 7P's (product, price, place, promotion, people, process, presentation), should bring proposals and suggestions for the improvement of its current marketing mix. This will help the company to attract higher amount of clients and bring bigger prosperity. Methods: In this thesis a method of qualitative analysis and a secondary data analysis is used. The quantitative analysis and its results focuses on the marketing mix of the company. First of all the marketing mix is analysed from the company's perspective. Thereafter the issue is analysed from the customers point of view perceiving of the components of the marketing mix. The secondary data analysis is applied to study the current marketing mix. Results: The company management and their clients evaluated the current marketing mix mostly as positive. The result of the research points out the fact that changes are needed. The following parts of the marketing mix were proposed: product, price, promotion and process. Product...
Marketing communication of the SKLH Žďár nad Sázavou sports club
Hrdlička, Michal ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing communication of the SKLH Žďár nad Sázavou sports club Objectives: The aim of this bachelor thesis is to create a plan to improve the marketing communication of SKLH Žďár nad Sázavou for the season 2020/2021. This plan is based on an analysis of the actual marketing communication of the sports club. The partial objective of this bachelor thesis is to assess the actual marketing communication of the club. Methods: For assess of the current marketing communication were used qualitative methods. The main research methods used were analysis of documents, social sites and websites, observation and structured interview with the sport manager of the ice hockey club. Results: The result of this bachelor thesis is a plan to improve marketing communication of SKLH Žďár nad Sázavou for the season 2020/2021. From the 2020/2021 season, the club will have a defined target group and also its goals for this season. They will mainly use social networks and websites to communicate with their fans. Public relations and sales promotion will be the most used tools of their communication mix. The whole plan was created so that the club would not incur any new financial costs. Keywords: marketing communication, plan of the communication, social sites, ice hockey
Marketing Research of the Skechers Brand Value Perception
Sedláková, Klára ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing Research of the Skechers Brand Value Perception Objectives: The aim of this study is to determine, with the use of the marketing research, how the (Skechers) brand is perceived by athletes; and then, based on the research results, to propose measures for increasing brand awarness, its popularity and marketability. Methods: Methods used in the work were following: marketing research in the form of an electronic survey (quantitative method, primary), method of data collection and their analysis (secondary) Results: From the results of the resesarch we can conclude that the products made by Sketchers are percieved by the users as affordable, comfortable and resistant. As far as their assets are concerned, we can list a quality of their products and used special technology. Hovewer, the company doesn't seem to be percieved neither as extraordinary, unexpendable nor fashionable. Keywords: brand, perceived value, marketing research
Attitudes of UK FTVS students toward esports
Friedl, Štefan ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Attitudes of UK FTVS students toward esports. Objective: The main aim of this thesis is to identify what attitudes students of Charles University have to esports. We will also discuss whether the students would accept esports as one of the Olympic disciplines, and if esports are even perceived as a full-fledged sport. Methods: The method used for the bachelor thesis was quantitative questioning. Data were obtained by using an electronic questionnaire. Results: The results point to the penetration of esports into the consciousness of students. This is confirmed by the high overall know-how in the foreign and also domestic esports scene. Students attitudes towards esports are relatively neutral. The opinion of the students for the inclusion of esports in the Olympic Games was negative, because according to the research, they do not perceive esports as a full-fledged sport. Keywords: esports, olympic games, esports players, games, sport
Sport activities as a part of benefits for employees
Kotrčová, Anna ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Sports activities as one part of employees benefits Objectives: The target of my bachelor study is to explore an approach of employees of one not specified governmental organization to employees benefits and to their interest in sports activities as one part of employees benefits. Methods: To achieve the main target of the bachelors study it was necessary to collect primary data.The research has used a quantitative method, namely the questionnaire investigation. The electronic questionnaire sent to the employees of one not specified governmental organization has then become a source of necessary data for following results interpretation. Results: Employees benefits are an integral part of non-financial rewards of employees. At the same time the benefits represent an important tool for employers to increase their competitiveness on a labour market. Achieved results present that the benefits from sports sphere are also appreciated. But, the employers must in both cases adapt an offer of possible benefits to employees preferences and wishes, as well as to recent trends as much as possible. Keywords: employer, employee, reward, leisure time, motivation, sport
Marketing research of customer satisfaction in selected Winter Hall
Bílková, Luďka ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing research of customer satisfaction in selected Winter Hall Objectives: The main aim of the diploma thesis is to evaluate the satisfaction of visitors of public skating with the services provided at the Ludvík Košek Winter Hall in Turnov. On the basis of the results, suggestions and recommendations were developed to improve services. Methods: In the empirical part of the diploma thesis, quantitative-qualitative research was used. A written and electronic questionnaire designed for the stadium visitors was made in order to find out the satisfaction of the public skating visitors with the services provided at the Ludvík Košek Winter Hall in Turnov. Futhermore a semi-structured interview was conducted with the manager and semi-structured interviews with the stadium visitors were conducted to deepen the research. Results: The results of the research are represented by tables, graphs, classification crosses and diagrams. The results show that the stadium visitors are quite satisfied with the services. Visitors are most satisfied with the location of the stadium, the cleanliness of the lobby and reception. On the contrary, the worst rating is the opening hours and refreshments. The most important aspect for them is the quality of the ice surface and the cleanliness of the lobby and...
Marketing communication of E-shop Sporticus
Kušta, Jan ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing communication of shop and e-shop Sporticus Objectives: The main objective of this master's thesis is to analyse and evaluate marketing communication of shop and e-shop Sporticus. Based on the acquired knowledge, then propose adjustments to streamline the already established activities in the field of marketing communication and at the same time present new measures and opportunities that should contribute to exploiting the potential and further development of shop and e-shop Sporticus. Methods: Qualitative research methods were used for the analysis of marketing communication. Specifically, a semi-structured interview with the shop owner, sales manager and administrator of e-shop. Selected internal documents and statistics (Heureka, SEO test, Facebook, business results) were analyzed. The selected method was accompanied by the participant observation, because the author has been regularly in direct confrontation with development of shop and e-shop Sporticus since September 2016. Selected methods provided the author evidence for designing appropriate changes and measures. Results: The evaluation of marketing communication revealed mostly positive results, which correspond to predominantly positive ratings in online shopping comparison engines. The qualitative methods helped to...

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