National Repository of Grey Literature 324 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Business Plan: Development opportunities of project Brutal Kruháč
Jirgle, Jakub ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Business Plan: Development opportunities of project Brutal Kruháč Goals: The main goal of this thesis is to develop a business plan that will help further develop the project Brutal kruháč. Another goal is the elaboration of a business plan analyses necessary to determine the development opportunities of the project. Methods: Literature review and description of the analyzed documents were used to build a business plan. Furthermore, the method of survey, observation, analysis and comparison was used when compiling marketing and financial plan. Results: Results of the analyses show that the project is profitable and it makes sense to expand it further. Following the findings in this work the project is to be moved to its own gym in Prague, there will be extension in the number of lessons and expansion to Brno. These steps for further development of the project will be supported by an effective marketing promotion. Keywords: Business plan, circuit training, financial planning, promotion, development
Large sporting events' brand identification
Petráčková, Jana ; Čáslavová, Eva (advisor) ; Štědroň, Bohumír (referee) ; Eger, Ludvík (referee)
Title: Large sporting events' brand identification Objectives: The main objective of this work is to identify the brand personality of Summer Olympic Games and FIFA World Cup by means of marketing research. Methods: In connection with the primary data collection a method of written and electronic questioning was used. The brand personality identification of the above mentioned brands was performed based on the brand personality measurement method according to Geuens, Weijters and De Wulf (2009). For the obtained data interpretation their statistical analysis was performed. Results: Based on the research results, the brand personality of Summer Olympic Games can be described by the dimensions Responsibility, Activity and Simplicity and by characteristics stable, responsible, active, dynamic and simple. The brand personality of FIFA World Cup can be described only by the dimension Activity and by characteristics active, dynamic and innovative. Keywords: Sports brand, brand personality, brand personality measurement, brand image, brand identity, Summer Olympic Games, FIFA World Cup.
Management Comparison of JKA Sports Karate Association in the Czech Republic and Abroad
Válková, Zuzana ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Management Comparison of JKA Sports Karate Association in the Czech Republic and Abroad Goals: This thesis deals with the problematic of management in sports karate organizations in selected European countries. The aim is to give suggestions for management improvement in selected organizations. The suggestions will be based on an analysis of managerial functions and subsequent comparison of Czech and foreign organizations. Methods: For this thesis I used the methods of structured non-standardized interview, descriptive analysis, SWOT analysis and comparison. Results: The results of the thesis are proposals for implementation in problematic parts of each organization. The changes are proposed in managerial functions of planning, organizing and staffing and improvement of sponsorship and promotional activities. Keywords: Management, Managerial functions, Sports organization, Karate, Marketing, Sponsorship, Comparison
Optimization of tennis club marketing communication depending on the Covid-19 pandemic
Bouček, Dominik ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Optimization of tennis club marketing communication depending on the Covid-19 pandemic Objectives: The main objective of this thesis is to make an optimized proposal of marketing communication which can help to Tenis Centrum Dobříš handle their communication with customers during the pandemic rules and during the time with no limitations. Methods: Qualitative research and analyzes of secondary data were used to achieve the main objective of this thesis. Focus group with owners of the club and a few coaches was used as qualitative research. Based on the obtained data, the current state of marketing communications was evaluated, and which led to the creation of optimized communication. Results: The analysis revealed that the Tenis Centrum Dobříš does not use the potential of individual communication tools independently of the Covid-19 pandemic. Optimalization of the communication tools was design for the club especially for online communication tools. It can be used in times of pandemic restrictions but also in times when the club can operate without any restrictions. Keywords: Marketing, communication, tennis, Covid-19
The most advantageous tax havens for athletes
Šebák, Marek ; Štědroň, Bohumír (advisor) ; Ruda, Tomáš (referee)
Title: The most advantageous tax havens for athletes. Objectives: The aim of the bachelor thesis is to determine the most advantageous tax haven that could be used as tax relief by some of the top athletes from Czech Republic. The taxation of an athlete's income in Czech Republic will be compared with taxation in four other countries, which are classified as the most sought-after tax havens in the world. The results of the bachelor thesis will also include the financial expenses associated with the change of the athlete's residency to a specific tax haven. Methods: The athlete has been chosen with a help of a case study, which provided an imaginary athlete XY used for the comparison of the selected countries. This brings us to the comparative method, which was used predominantly and which helped to determine the most advantageous tax haven for our athlete XY. Method of document analysis - from printed literature and electronic sources was used as well. This method enabled us to draw important information for the theoretical and practical parts. Results: It is clear from the results of the work that the most advantageous tax haven for top athletes are the Cayman Islands. In the ten-year horizon, the change of residence, after meeting all the requirements for its acquisition, will start to pay off...
Competitive balance in European football leagues before and after the implementation of Financial Fair Play
Talácko, Václav ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Competitive balance in European football leagues before and after the implementation of Financial Fair Play Objectives: The main objective of this bachelor thesis is a analysis of competitive balance in top 5 European football leagues. Specifically the English league, Spanish league, German league, French league and Italian league. Methods: Using the Lorenz curve of the amount of teams on top 3 league positions. The Lorenz curve is used in economics to measure income inequality in individual countries. In the sports environment, it is used to measure dynamic competitive balance, especially in the long period of time - during several seasons, when teams advance or relegate between competitions. This thesis deals with the 7 season time horizon before the introduction of Financial Fair Play and 7 seasons after the introduction of FFP. This method was used for the first time in the early 1990s. Results: The result of this thesis is a measurment of dynamic competitive balance of top 5 European football leagues before and after the implementation of Financial Fair Play. The biggest dynamic competitive balance had been measured in Bundesliga, the second biggest in Ligue 1, at the third position was Serie A, fourth was Premier League and last one was La Liga. Key words: Football, Financial Fair...
Marketing mix of Nikon Golf Academy and suggestions for its improvement
Opelík, Daniel ; Štědroň, Bohumír (advisor) ; Voráček, Josef (referee)
Title: Marketing mix of Nikon Golf Academy and suggestions for its improvement Objectives: The aim of this work is to optimize marketing mix of the company Nikon Golf Academy, which focuses at providing services to customers in Prague and its surroundings. The analysis of the current marketing mix of the company, specifically of the 7P's (product, price, place, promotion, people, process, presentation), should bring proposals and suggestions for the improvement of its current marketing mix. This will help the company to attract higher amount of clients and bring bigger prosperity. Methods: In this thesis a method of qualitative analysis and a secondary data analysis is used. The quantitative analysis and its results focuses on the marketing mix of the company. First of all the marketing mix is analysed from the company's perspective. Thereafter the issue is analysed from the customers point of view perceiving of the components of the marketing mix. The secondary data analysis is applied to study the current marketing mix. Results: The company management and their clients evaluated the current marketing mix mostly as positive. The result of the research points out the fact that changes are needed. The following parts of the marketing mix were proposed: product, price, promotion and process. Product...
The most advantageous tax havens for athletes and owners of sports clubs
Šebák, Marek ; Štědroň, Bohumír (advisor) ; Ruda, Tomáš (referee)
Title: The most advantageous tax havens for athletes and owners of sports clubs. Objectives: The aim of this work is to indentify the most advantegous tax heaven countries in the sport world for individual athletes as well as the most profiting offshore regions for football club owners, the latter representing legal entity and sport clubs. Each cathegory will be associated with three different tax heaven countries, which satisfy all factors of the reserach, therefore being the most ideal and simultaneously legal for the athletes and firms to use. Methods: In this work I used methodology of document analysis from various printed literature and electronic academic resources which helped me to approach the theoretical part as well as the practical research. To determine the most relevant criteria for choosing the most advantageous tax heavens I opted for multi-criteria analysis where the most dominant option was zero taxation of a tax subject. In order to finalise the rate of the tax heavens we used data from three different studies approaching tax heavens in general. Results: At the end of the research I came to the conclusion that among the most advantageous tax heavens for individual athletes belong the Cayman Islands, Bahamas and Monaco. All these countries apply zero taxation on income of...
Proportionality of a four-year ineligibility for the first intentional anti-doping rule violations and its impact on professional athletes' careers
Plevková, Tereza ; Exner, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: ​Proportionality of a four-year ineligibility for the first intentional anti-doping rule violations and its impact on professional athletes' careers Objectives: ​The aim of this thesis is to ascertain whether the four-year ineligibility for the first intentional anti-doping rule violations has liquidation impact on professional athletes' careers. Methods: ​For quantitative research, I have used the electronic interrogation method and for qualitative research the in-depth semi-structured interview. Results: ​I have found that most athletes really do perceive a four-year ineligibility for the first intentional anti-doping rule violations as disproportionate. Only 24 % of surveyed athletes said that a four-year ineligibility is an appropriate punishment. 82 % of surveyed athletes would end their careers after receiving a four-year ineligibility, and just 30 % of them think that It's realistic to go back to an active career after a four-year break. Moreover, athletes have consistently said that the most crucial obstacles to their return are financial distress, loss of motivation and lack of racing mode. On the basis of these results, I have also developed my own solution to ineligibility for the first intentional anti-doping rule violations. Keywords: ​proportionality, sanction, ineligibility,...
Marketing mix of Nikon Golf Academy and suggestions for its improvement
Opelík, Daniel ; Štědroň, Bohumír (advisor) ; Voráček, Josef (referee)
Title: Marketing mix of Nikon Golf Academy and suggestions for its improvement Objectives: The aim of this work is to optimize marketing mix of the company Nikon Golf Academy, which focuses at providing services to customers in Prague and its surroundings. The analysis of the current marketing mix of the company, specifically of the 7P's (product, price, place, promotion, people, process, presentation), should bring proposals and suggestions for the improvement of its current marketing mix. This will help the company to attract higher amount of clients and bring bigger prosperity. Methods: In this thesis a method of qualitative analysis and a secondary data analysis is used. The quantitative analysis and its results focuses on the marketing mix of the company. First of all the marketing mix is analysed from the company's perspective. Thereafter the issue is analysed from the customers point of view perceiving of the components of the marketing mix. The secondary data analysis is applied to study the current marketing mix. Results: The company management and their clients evaluated the current marketing mix mostly as positive. The result of the research points out the fact that changes are needed. The following parts of the marketing mix were proposed: product, price, promotion and process. Product...

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