National Repository of Grey Literature 119 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Analysis of consumer behaviour in the field of organic foods
Matějková, Jana ; Horová, Olga (advisor) ; Koudelka, Jan (referee)
This thesis focuses on the analysis of information and consumer awareness of organic farming and organic production. The work is divided into two parts: theoretical and practical. The theoretical part deals with definitions of basic economic terms such as consumers and consumer behaviour, describes the purchase decision-making process and its phases and includes factors that influence consumer decisions in relation to the socalled black box. Furthermore, it also describes the basic principles of organic farming and foods, including their labelling and checks. The practical part includes my own marketing research, which was conducted with the help of quantitative methods using a questionnaire. It focuses on the knowledge and consumers behaviour in the organic foods area. The aim of this thesis is to determine the awareness of Czech consumers about organic farming and its products and to analyse consumer behaviour in the field of organic foods.
The influence of media on children
Phamová, Tra Giang ; Horová, Olga (advisor) ; Surynek, Alois (referee)
This bachelor thesis deals with influence of media on children in age from 10 to 15 years. In theoretical part there are defined terms media, functions and types of media, how media influence hobbies and free time, how they affect behaviors, customs and how dangerous they can be. The aim of practical part is to compare differences of children living in Prague and Pardubice region, in order to find out if children living in Prague are more influenced than children living in smaller town and what is the cause of this. The research was carried out in a form of a survey technique
Consumer protection in the context of financial products
Kunešová, Kristýna ; Horová, Olga (advisor) ; Plášková, Alena (referee)
The aim of this work is to evaluate the situation on the Czech market in the financial products. The author chose only provider of banking and leasing loans, mortgages and leases. The work is divided into two parts: theoretical and practical. To the theoretical part, the author has included the history and current legal regulations in the Czech Republic and future changes in the financial market. Furthermore, the work given state or non-governmental organizations that deal with consumer protection in the financial market. The practical part presents the most successful banking institutions and leasing companies providing loans, mortgages and leasing. The thesis also deals with the contract and necessary documents to request financial products. At the end of the practical part is evaluated your research, which is focused primarily on the above products.
Social Networks as a modern marketing tool
Kononova, Anna ; Horová, Olga (advisor) ; Zamazalová, Marcela (referee)
This bachelor thesis is primarily oriented on practical use of social networks in marketing. The main aim is to analyse the contribution of this modern platform to doing business and evaluate its potential for the future. Theoretical part introduces the mapping of the current position of social networks in marketing and opportunities for implementation of traditional marketing tools into this platform and provides an overview of the main advantages and disadvantages, that are consequent upon the specific characteristics of the social networks. Practical part consists of an overview of current and future trends on the internet and an analysis of two questionnaires and one interview with the marketing director of a particular firm about SMM marketing. These analyses are going to be the base for the evaluation of importance of the use of social networks in business.
Consumer protection in the field of food labeling in Czech Republic
Fialová, Andrea ; Horová, Olga (advisor) ; Tománková, Martina (referee)
The aim of the bachelor thesis is to evaluate the perception, importance and knowledge in the field of food labeling in the Czech Republic. The theoretical part at first focuses on an explanation of terms related to this issue - legislation and food labeling requirements. The practical part consists of a research based on a questionnaire survey. The research is divided into two parts. The first part focuses on consumer's interests in the field of informing about food in general, their preferences to food information while doing the shopping and satisfaction with the current labeling system. The aim of the second part of the research is to examine consumer's knowledge of this issue.
The techniques of unfair commercial practices used to deceive seniors
Luňák, Šimon ; Horová, Olga (advisor) ; Tahal, Radek (referee)
This Bachelors Thesis called The techniques of unfair commercial practices to deceive seniors characterizes the status of the senior in relation to unfair commercial practices in the Czech Republic. Through interview with those seniors who visited the actions where products are presented or door-to-door selling and some of them were deceived. Author of the Bachelors Thesis also realized the interview with a former seller. In the theoretical part, ideas about senior in the Czech Republic, marketing, communication mix and also consumer protection are brought forward. In communication mix, online marketing and direct selling are described in detail. The practical part contains the particular description of unfair commercial practices used to deceive seniors. There are also tips and recommendations for seniors to protect themselves from these unfair commercial practices.
Use of marketing tools at a retail store
Burdová, Beáta ; Horová, Olga (advisor) ; Pelc, Milan (referee)
The Masters Thesis follows up with the development of the retail store of farm food in South Bohemia by using marketing tools. The theoretical part of the thesis defines market, basic marketing tools and customer. It further analyses a situation of farmers market and farm food in Czech Republic. The application part focuses on the development of the retail store in Tábor in South Bohemia. It analyses each marketing tool the owner of the store uses to keep a relationship with his customers. At the same time to make connection towards to new customers. The conclusion provides data evaluation from certain marketing tools and activities.
The perception of Gambrinus brand
Odložil, Jan ; Horová, Olga (advisor) ; Křítková, Soňa (referee)
The goal of this master´s thesis is to analyse the perception of Gambrinus brand on the Czech beer market and on the basis of the analysis to formulate recommendations for the owners of the brand to maximize the brand value and improve the brand perception. The theoretical part of the thesis is to describe the brand in general, the strategic management of the brand and methods of the research. The practical part of the thesis is focused on the description of the Czech beer market with emphasis on Plzeňský Prazdroj group. In the next chapter Gambrinus brand is analysed in terms of values, marketing campaigns and the market position. The last chapter consists of quantitative and qualitative research with a goal of analysing the perception of Gambrinus brand on the Czech market. On the basis of the results of the research, the recommendations for the owners of the brand are made.
Consumer protection in the area of skiing equipment
Martinák, Matěj ; Horová, Olga (advisor) ; Šmíd, David (referee)
The Bachelor´s Thesis analyse the theme Consumer protection in the area of skiing equipment. The goal of this thesis is to identify consumers mistakes in the area of skiing equipment using a questionary and also to find out the knowlegde of consumer protection. In the theoretical part there are defined terms such as consumer, entrepreneur or consumer agreenment and the legal framework of consumer protection is also included. There is also a part about unfair commercial practices. The end of theoretical part is dedicated to reclamation problems. Aplication part uses a questionary to identify procedures and mistakes in the proces of purchasing skiing equipment. Skiers knowledge of consumer protection law is also verified. In the end there are some recommendations about the purchase of skiing equipment and some types of ski are mentiond too.
Analysis of marketing activities of the company Allianz pojistovna, a.s.
Šrámková, Martina ; Horová, Olga (advisor) ; Utěšilová, Pavla (referee)
Allianz pojistovna, a.s. has held the third-largest share in the Czech insurance market for a long time. The aim of this master´s thesis is to do an analysis of marketing and communication mix and based on this analysis make proposals and recommendations which would strengthen company´s position in the future. The first thing, which is characterized in the theoretical part, is marketing research. The emphasis is on direct questioning technique. Furthermore in this part, the individual elements of marketing and communication mix are described. The beginning of the practical part is dedicated to information about Allianz pojistovna, a s. and to the results of a carried out secondary research about development of the Czech insurance market. The following analysis of marketing and communication mix is supported by results of a questionnaire survey. Based on these findings I carried out my own evaluation completed by a SWOT analysis and proposed particular suggestions and recommendations.

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