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Export strategy and support for exports
MALECKÁ, Martina
This thesis deals with the analysis team Chmelařství Žatec, hence its subsidiary of Bohemia Hop, as The theoretical part includes information on foreign trade, exports and aid institutions that deal with this issue. The thesis is further described the common agricultural policy and the Association of Private Farming in the Czech Republic and the Association of Small and Medium-Sized Enterprises and Crafts of the Czech Republic. The practical part contains an analysis of the sector to which the exportation of hops from the Czech Republic and analysis Chmelařství Žatec team and its subsidiaries. In the following chapters the practical part are formed subgroup analysis (STEP, portfolio analysis, Porter 5-forces analysis of economic indicators, Ansoff matrix strategy, SWOT analysis). The work was also carried out a questionnaire survey and structured interviews. At the end of the thesis is the recommendation for Chmelařství team Žatec.
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Marketing strategy of non-profit organisation Chance for Children
Holá, Kristýna ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The bachelor's thesis addresses the application of marketing in nonprofit organizations using "Chance for children" a civic association as an example. The main aim of this work is to define marketing strategies in nonprofit organizations, the greatest emphasis are placed on communication strategy and partly on product strategy. In the practical part I introduce the chosen nonprofit organization as such, outline the range of their products and their current marketing situation. Based on the results of the survey the new communication and product strategies were designed.
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The proposal of use of customers´ developing potential of language school
Šeniglová, Katarína ; Mejdrech, Vlastimil (advisor) ; Jiřinová, Kateřina (referee)
Diploma thesis deals with customers' developing potential of language school. The theoretical section specifies the business and strategy of small and medium-sized enterprises in the Czech Republic. It describes customer relationship management, its approaches and concepts related to this issue. Additionally it analyzes customer satisfaction and loyalty. It dedicates to customer value and finally adds other possible indicators of customers' developing potential. In the practical part there is analyzed customer base of the language school Tandem. There exist two types of analysis. One of them is based on the internal resources of the company and the other one is developed based on feedback received from the survey of customer satisfaction. The analysis suggests new ideas for better use of potential of existing and future customers.
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Phenomenon of “singles“ in the CR after the year 1989
Rulíková, Karolína ; Langhamrová, Jitka (advisor) ; Šimková, Martina (referee)
The Bachelor thesis deals with the phenomenon of singles, especially in connection with changes which occurred after the year 1989. This work explains the origins of the phenomenon and also the causes and the consequences of the singlehood choice, so it disproves preconceived incorrect notions. Attention is also paid to alternative relationships, position of singles on the labour market and finding a suitable marketing strategy for this particular segment of customers. The practical part analyses the results of the undertaken research which aimed to identify young people's level of knowledge about singles. Households of individuals were selected as an indicator which probably describes the phenomenon in the best way.
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Cloud Computing in sector of small and middle companies
Gärtner, Adam ; Šilerová, Edita (advisor) ; Hřebejková, Jana (referee)
This research focuses on the area of cloud computing, an important research area in computer and service sciences. The general aim of this research is to emphasize the business value of cloud computing to the business. The objective of this research is to explore the economic benefits of cloud computing in order to promote its use in the sector of small and middle companies.
In order to accomplish the objectives of this research, technologies of cloud computing were studied extensively. This research relies on secondary data sourced from books and academic and business journals on service science and the cloud computing and Cloudonomics concepts. All literature is critically analyzed and finding are passed into my analysis. Subsequently, the insistent cost benefits of cloud computing are identified.
The output of this research is a practical recommendation to adopt a cloud computing as cost optional solution. Additionally, encourage IT as a business strategy, which gives the direction for future research in this specific field is suggested.
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Business Solution for a Food Service Company Based on a Modern Nutrition Concept (case of Russia)
Tarasov, Stanislav ; Campbell, Jan (advisor) ; Štěrbová, Ludmila (referee)
Increasing level of public concerns about ageing and obesity problems accompanied by the advent of more and more health conscious consumers have put a priority on the health and wellness industry development which has started transformation from a niche category towards the mainstream. As a human being is an individual with unique known characteristics (like age, gender, health state, lifestyle) and less known characteristics like a genetic predisposition, the nutrition plan should be designed around these characteristics. Being aware of genetic predisposition of an individual allows to develop the appropriate health strategy for the particular individual. A systematization of these individual programs would support the development of a new generation of health practitioners. Russia is experiencing serious demographic problems with decreasing population and low life expectancy; high mortality rate from heart diseases and quite high obesity rates. It is expected that nutrigenomics concepts can be successfully developed in Russia due to its solid scientific base, relatively high level of medicine and the ever increasing awareness of the need for a healthy quality life especially within young generation. The goal of the thesis therefore is to analyze the key trends in the global and Russian food industries and develop a business idea of commercializing the personalized nutrition concept in the Russian food service market.
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Stress load in a specific job
Strnadová, Michaela ; Michálek, Pavel (advisor) ; Daniel, Daniel (referee)
This thesis called The stress load in a specific job is divided into theoretical and empirical part. The theoretical part contains three main chapters. The first one describes the terms such as stress, mechanisms of stress reactions, prevention, mental hygiene, regime (way of living) in general.
The second part related to the work stress describes the main stressors in a working environment and the impact of the stress on a job performance.
The third part relates the job description of the employees in media company in relation to the stress and coping with stress.
The empirical part is devoted to the research, which is conducted through a questionnaire survey. The questionnaire was developed on the base of expressed hypotheses and it is composed of the three sections: 1) causes of stress, 2) symptoms of stress, 3) strategies of coping stress.
Collected data indicate the level of the stress-workers in the media company, the most common stressors and the way how to prevent the stress.
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From seven to eleven years: As children of primary school age are writing literature
Viktorová, Ida ; Štech, Stanislav (advisor) ; Chrz, Vladimír (referee) ; Zápotočná, Oľga (referee)
The project has dealt with the concept of texts and written texte styles among the children of a younger school age (1st to 5th grade od elementary school). Research examination was qualitative. Even the methods wich were used matched that: collecting written materials, observation, discussions with children and teachers. Research was conducted with the participating children who came from a nuber of classes within one elementary school. The project has focused on the developmental psychology. Attention has concentrated on the appearances of texts written by children, mainly literary texts, their characteristics, development and changes, strategies of children's writing, the use of typeface and similar details. The monitored characteristics have been captured in its development, gradually from the first to the fifth class. The author has subsequently devoted her time to the questions of the children's authorschip, communication with conventional models of text, relation between reading and writing, development of concepts of various themes, influence of chool and children's culture on the development of a written composition and other problems. The results are recommended to a professional public, psychologists, students of psychology and students of pedagogy. Powered by TCPDF (www.tcpdf.org)
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Strategy of company marketing management
Kubrichtová, Eva ; Kala, Václav (advisor) ; Michal, Michal (referee)
The subject of this diploma thesis is to analyse the strategic marketing management of a selected company and to suggest a suitable marketing strategy based on said analysis. The company of Mrs. Květuše Hellmichová from Litvínov was chosen for this purpose. The company is focused on swimming for infants, toddlers and pre-school children.
The first part explains basic concepts related to the topic. It focuses on marketing situation analysis, marketing strategy and the marketing mix of services. The practical part includes a characterization of the selected company. Followed by a situation analysis of external and internal environment. The third part is crucial for the choice of marketing strategy and it includes the identification of sustainable competitive advantage.
The last, analytical, part deals with internal and external stakeholder groups.
The conclusion summarizes the findings that serve as a basis for the proposed measures and recommendations, which ought to lead to consolidation of the company´s position and increase in its market share.
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Households with children in the achieving society conditions. Selected economic psychological aspects of household
Čapek, Jan ; Riegel, Karel (advisor) ; Šubrt, Jiří (referee) ; Bedrnová, Eva (referee)
Count of inhabitants in European countries is decreasing. I focussed primarily what does influence young people in their decision to have children, what is the difference in perception of the life requirements of the performance oriented society between households with children and households without children. The basic tested hypothesis is the statement, that most of young people consider children as a factor reducing their standard of living. I created model of factors influenced the decision according the studying of recent researches. The factors are divided into four areas - values, compatibility of partners, state support and economic conditions. I tried to find the level of influence of these factors in the three related researches. The first research enquired after the performance oriented society requirements by the households with children and households without children. The results are based on representative sample of younger 40 years old respondent questionnaire answers. The second research tried to find the concrete strategies, how to cope with performance oriented society requirements by households with children and households without children on representative sample questionnaire with open question: "What does help you to cope with recent society requirements?" In the third research I...
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