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Framing of alcohol in the Czech press and its comparison in the period before and during COVID-19 pandemic
Andresek, Šimon ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The diploma thesis focuses on how the topic of alcohol consumption was framed in the Czech press in two subsequent periods: 2018-2019 and 2020-2021. The emphasis is put on comparing the findings from both research periods, both in terms of frames and other variables studied, such as the topic, the source cited, or the relationship between the sex of the protagonists and the narrative(s) present. The theoretical part of the thesis discusses the influence of media content on public sphere, through the description of the phenomenon of agenda-setting. Then the framing itself is presented, both through the perspective of the agenda-setting theory (as a subset of it), but also as a completely autonomous phenomenon. Different perspectives on framing are presented which are then illustrated with several spatiotemporally distinct studies that address the media framing of alcohol use. The analytical part consists of two methodological components - qualitative and quantitative content analysis. First, qualitative content analysis is used in order to find and describe issue-specific frames at the forefront of the generic conflict frame. Subsequently, the presence of the described specific conflict narratives in both research periods is quantified and the findings are compared. The results suggest that alcohol...
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Power of ideology: Selective Gray's and Gruber's constructs
Rottenbornová, Zdeňka ; Havelková, Hana (advisor) ; Kobová, Ĺubica (referee)
This master's thesis deals with the analysis of two popular psychological handbooks focusing on relationships between men and women, namely the book "Men are from Mars, women are from Venus" by American psychologist J. Gray, and the Czech equivalent "Why women can't understand men" by D. Gruber. The main research question of this thesis is how gender stereotypes are created in popular psychology literature and by what means they become naturalized. The theoretical starting point is both the influence of popular psychology on its audience as well as the introduction of the basic concepts in their relation to gender as an analytic category, gender order, gender stereotypes and mechanisms of forming and maintaining masculinity and femininity. Empirical research presents qualitative content analysis and discourse analysis of "Why men are from Mars", women are from Venus compared with the Czech book "Why women can't understand men". The research mainly focuses on how these two authors work with gender stereotypes about men and women and their forming of seemingly everlasting and universal gender binarism.
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Media stereotypization and labeling of people with a disability in Czech media and its impact on the audience
Brhláčová, Monika ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
1 Error! Unknown document property name. Abstract The presented master thesis deals with the topic of stereotypical presentations of disabled people in Czech newspapers and with its impact on the audience. This topic build on previous findings regarding repetitive stereotypical images and frames of disabled which were not only studied on newspapers. Simultaneously with those reoccurring frames and images we can also find positive of negative labels which are used in connection with disabled in newspapers. The work examines whether these phenomena occur also in Czech online and printed news. Using qualitative content analysis phenomena mentioned above were searched in randomly selected one hundred news. Requirement for choosing articles to selection was that the articles content need to be whole about handicapped people. Precisely, based on previous literature the text were analyzed and it was searched for narrative frames or models, stereotypical frames and labels that could be presented in texts. The purpose of this analysis was not only to demonstrate that those frames or labels are present in Czech newspaper articles but also make an attempt to fins new stereotypical frames or labels that those texts may contain. The second part of the analysis is to verify whether the public perceives these...
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Social meaning of physical exercise presented by some of the Czech women's magazines
Semotánová, Adéla ; Hájek, Martin (advisor) ; Řezáčová, Vendula (referee)
The subject of the thesis is meanings of the physical exercising presented in the Czech women magazines, which I explored through qualitative content analysis of the articles focused on exercising. Three relevant frames or research areas emerged from foreign literature, which became the frames of the analysis: value of the exercise related to the body, the exercise as possible social field and gender level of these practices. I was specifically interested, if the exercise is presented as activity that helps to create socially disciplined body or individually restituted body for personal needs. Or if the exercise creates specific social field - sphere with specific relationship, rules and capital and if the gender is an important factor, connected to the presentation of the exercises in magazines, focused on women. The results show that the exercise is activity that creates the restituted body so as the disciplined body. It is not possible to define, if it is specific social field. The articles content so positive indications as those, which do not comply with the social field definition. Ideal femininity and ideal woman body should be reached by exercising. This ideal woman identity varies from reader's identity, which magazines define as "common" woman. The gender is an important factor that has...
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Comparison of media image of islam in german and czech media: before and after the murder of Then Van Gogh
Kotasová, Martina ; Suk, Pavel (advisor) ; Štechová, Markéta (referee)
This bachelor thesis compares the media image of Islam in German and Czech media before and after the murder of the Dutch director Theo van Gogh. He was assassinated on 2 November 2004. His murderer was young Muslim Mohammed Bouyeri. Van Gogh's murder caused the wave of violence in the Netherlands. In Germany it caused many concerns, because there is a large Turkish minority and other Arabic minorities. The impulse for the assassination was probably van Gogh's film Submission, which questioned the Islam stereotypes and criticized the treatment of women. After his murder the political debate on the issues of integration and immigration arose in the Western Europe. This bachelor thesis analyzes articles from German and Czech media, namely from the weekly magazine Der Spiegel and from the journal Mladá fronta DNES and uses the qualitative content analysis and the method of the grounded theory. This thesis is divided into two main chapters.
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Media education and digital literacy of blind high school students
Fraiová, Anna ; Wolák, Radim (advisor) ; Šťastná, Lucie (referee)
The paper addresses issues of media education in blind high-school students, especially in the topical context of digital media. The theoretical part devotes to problems of education of visually impaired persons. Next, concern the subsumption of media education as a cross- sectional subject into Czech primary and high-schools education. This part is also concerned with specific digital media and extensive opportunities of its utilization for visually impaired persons. In the experimental part of the paper, discrete components of digital literacy of sightless high-school students are analysed. The method of focused (semi-structured) interviews was selected. Interviews were executed with ten visually impaired high-school students and subsequently analysed with the help of qualitative content analysis. The aim of the paper is to give a notice on dependence of blind people to digital media and its specifics and, in this conjunction, emphasise the importance of media education.
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The Politicization of Sexuality in South Africa
Ptáčníková, Iveta ; Kolářová, Kateřina (advisor) ; Jiroutová Kynčlová, Tereza (referee)
1 Abstract This diploma thesis deals with the topic of politicization of sexuality in South Africa in relation to sexual violence against children. Using qualitative content analysis the paper examines, how the "baby rape" phenomenon is described in South African media production and how it relates to the new democracy in the post-apartheid South Africa. Likewise, attention is paid to the issue of virginity testing, which is interpreted as a reaction to the "moral crisis" of the newly formed democratic nation. The examined issue is viewed in the wider context of social relations, therefore using an intersectional approach. The analytical aspect of the analysis includes the categories of race, gender, and sexuality. The intersectional concept analyzes the role of media representation in designing individual social categories and thus strengthening certain forms of oppression. The theoretical background of the work is based on black feminism and the Stanley Cohen's theory of moral panic. With analysing media representation it is examined the way the gender, sexuality, and race are studied and represented in order to answer the thesis question of how Western discourse intersects through these analytical categories. Keywords: media representation, qualitative content analysis, intersectionality, politization of...
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Lifestyle image in the pages magazine Květy (1960-1968)
Nováková, Radka ; Köpplová, Barbara (advisor) ; Sládková, Hana (referee)
Thesis Lifestyle in magazine Květy (1960 - 1968) deals with the lifestyle in the years 1960 - 1968 in Czechoslovakia from the viewpoint magazíne Květy. The work examines how the magazine, presented lifestyle in the reference period and how they influenced the ideas of readers' lifestyles. Due to the great range of lifestyle related work has focused solely on housing, leisure and fashion. In the field of housing, work has concentrated on available housing, household furniture, decorations and articles of daily use. In the fashion most attention was focused on the clothing, hairstyles then in fashion and beauty treatments. Leisure time has been reduced to activities designed for relaxation, entertainment and distraction, prevailed in the area of recreation, sports activities and activities of various interest groups. Lifestyle in the analysis of the text was analyzed using a combination of qualitative and quantitative methods of content analysis. Quantitative analysis is mainly concerned with the development of a range of lifestyle topics. Qualitative analysis provides information about the content of a particular lifestyle topics. The paper also deals with the theoretical embedding the concept of lifestyle, a lifestyle of Czechoslovakia in the 60s 20th century, the magazine examined the...
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