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Marketing Mix of a Company
Koblerová, Eliška ; Bittnerová, Alice Hemerková (referee) ; Novák, Petr (advisor)
The topic of bachelor thesis is „Marketing mix of a company“. Thesis is divided into three main chapters. First chapter includes theory. The second chapter processes current situation in the company using marketing analyses. Third chapter shows my suggestions for improvement, which are created from the acquired information from previous chapters. These are suggestions for a changes of marketing mix.
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The Proposal for Improving of the Marketing Mix
Krátká, Martina ; Řičánková, Iveta (referee) ; Novák, Petr (advisor)
Master´s thesis is focused on evaluation of current marketing mix and its possible improvements of company Vinařství U Kapličky. Goal of the thesis is increase sales of this company. Thesis is separated into four parts. Theoretical part is focused on theoretic assumptions, which relates to marketing mix issues. Analytical part is comparing gathered information from theoretical part with current company’s situation. Suggesting part describes specific suggestions for improvements, which were, based on analytical part, evaluated as problematic. Last part deals with economical evaluation and benefits of suggested measures.
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Marketing Mix of TK Orel Telnice
Zámečníková, Klára ; Kuneš, Jaroslav (referee) ; Mráček, Pavel (advisor)
The main aim of the thesis was to expand the portfolio of services offered TK Orel Telnice and these proposed services to create the marketing mix. Thesis includes analysis of the external and internal environment and resulting proposals for new services. The proposed services are composed of two parts and each is treated the marketing mix, which includes defining services, pricing, promotion and distribution. This thesis also includes calculation of the costs and income connected with the implementation of new services.
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Proposal of Marketing Mix in Relation to New Product Line
Jendřejek, Adam ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis is a proposal of communication mix for selected company. It is a company Northman Outdoor Ltd., which is mainly engaged in custom manufacturing socks. The bachelor thesis is divided into 3 parts. The first part is theoretical; where the theoretical background of the marketing mix theme is described. The analytical part focuses on the analysis of the company suitable for the subsequent design of the company communication mix. In the last part of the thesis there are individual proposals concerning the introduction of a new product line and its subsequent sale on the B2C market.
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The Marketing Plan of the Company
Baiglová, Jana ; Voňavka, Radek (referee) ; Milichovský, František (advisor)
The subject of this thesis is to design a marketing plan in the company. It's about analysis of the current status of the company, identify deficiencies and to design new solutions and improvements. The first part is theoretical, focusing on the basic concepts of marketing and communications. The second part includes practical research, which aims to improve the marketing plan of the company. Klíčová slova
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Proposal of Marketing Mmix in Family Pension
Najman, Zdenek ; Najmanová, Jana (referee) ; Novák, Petr (advisor)
This bachelor thesis is focused on marketing mix of BioGinGo, s.r.o. corporation. The first part of this thesis aims on explaining theoretical concepts and knowledge, which are subsequently used in practical part of bachelor thesis. There were used chosen situation analysis in order to assess condition of corporation. Thanks to this analysis are detected weak places of this corporation and recommended possible solutions with proper tools. Those recommendation should be able to improve condition and general view of corporation.
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Marketing Mix of Cooperative IRISA
Nguyen, Anh Duc ; Skálová, Martina (referee) ; Chlebovský, Vít (advisor)
This thesis is focused specifically on marketing and marketing mix of products. The theoretical part explains the basic concepts of marketing and marketing mix. The analytical part will be carried out analysis of the marketing mix of company. In the design section will be compiled proposals for changes to the current marketing mix.
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Proposal of Marketing Mix for Cymbals Reseller
Dubnický, Marek ; Pálesch, Filip (referee) ; Mráček, Pavel (advisor)
This diploma thesis serves as a basis for a changes in the marketing mix for company BTR Group Ltd., which focuses on the distribution of handmade cymbals from Turkey. Results of this diploma thesis are suggestions and recommendations for changes in the marketing mix based on analyzes and observations. I believe that my ideas and insights will lead company to acquire a new customers, strengthen market posiotion a business succes.
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