Original title: Marketingový mix TK Orel Telnice
Translated title: Marketing Mix of TK Orel Telnice
Authors: Zámečníková, Klára ; Kuneš, Jaroslav (referee) ; Mráček, Pavel (advisor)
Document type: Master’s theses
Year: 2015
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: calculation; marketing; Marketing mix; place; price; product; promotion; services; cena; distribuce; kalkulace.; marketing; Marketingový mix; produkt; propagace; služby

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/39693

Permalink: http://www.nusl.cz/ntk/nusl-598174


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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