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Proposal of the company's marketing strategy
Ryba, Jakub ; Schüller, David (referee) ; Havíř, David (advisor)
The thesis deals with the design of a marketing strategy for Teepee in Style, a company that provides experiential teepee accommodation. The theoretical part of the thesis explains key marketing concepts, including the marketing mix, online marketing and the use of social media. The analytical part assesses the current state of the company, analyses the market, customer behaviour, competitors and identifies opportunities for improvement. Based on the findings, specific proposals for the company's marketing strategy are formulated.
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Suggestions for improving the marketing strategy of the selected company
Machálková, Pavla ; Havíř, David (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on the marketing strategy of the researched company and on proposals for changes that will lead to its improvement. The work consists of three main parts – theoretical, analytical and design parts. With the help of professional literature, the theoretical part focuses on the field of marketing and marketing strategy and thus helps to understand this issue. The following is the analytical part, which already deals with the analysis of the current state of the marketing strategy of a specific company. The final part of the diploma thesis is the design part, in which measures based on the information found in the analytical part are proposed and which in practice will lead to the improvement of the current marketing strategy of the investigated company.
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Proposal of the company's on-line marketing strategy
Reuterová, Lenka ; Milichovský, František (referee) ; Havíř, David (advisor)
The Master's thesis focuses on the design of marketing strategy in the online environment for the brand YourBody of IDC-FOOD, s. r. o., operating in the food industry. The thesis is divided into three main parts. The first part contains the theoretical background related to the topic of the thesis and the key concepts and methods used in the thesis. The second part focuses on the analysis of the brand and its company. The third part, derived from the analytical part, presents the online marketing strategy and recommendations for its successful implementation. This part includes an economic evaluation, a plan for implementing the suggestions.
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Marketing Strategy of the New Product / Services Launch
Fojtíková, Klára ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The master thesis looks into the proposal of marketing strategy of the LOBEY Laboratories company. Thesis is divided into three parts. In the first theoretical part the author defines basic concepts associated with marketing. Following analytical part contains characteristics of the selected company. Moreover, it includes the evaluation of its internal and external environment using chosen methods. The last proposal part focuses on concrete proposals of marketing strategy of Lobey Laboratories.
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Sales Promotion and Advertising of Company
Havránková, Leona ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the issue of sales promotion and advertising of the company AD Gastronomie AG, which manages an Irish pub. The thesis starts with a theoretical part, providing a knowledge base for the following analytical part. The purpose of the analytical part is the introduction of the company and an analysis of its current marketing situation. The results of the partial analyses will then determine possible recommendations for the company. Implementing those recommendations should lead to the improvement of the sales promotion and advertising, which would result in an inflow of new customers and securing the regular customers.
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Proposal of a marketing strategy for a start-up
Živná, Lucie ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This master thesis focuses on the design of a marketing strategy for a service start-up. It is divided into three parts. The theoretical part explains the theoretical concepts describing marketing strategy and digital marketing. The second part focuses on the analysis of the marketing mix, the external environment and the SWOT analysis. Through interviews, the interest in the company's platform is investigated. The last part consists of custom solution proposals outlining a new marketing strategy for the company including a timeline.
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Marketing Strategy of the Selected Company
Veidlichová, Denisa ; Sochor, David (referee) ; Chlebovský, Vít (advisor)
The aim of the master 's thesis is to develop a marketing strategy for a selected company. The selected company is DP Apartments s.r.o., which offers accommodation near the famous mountain resort in Dolní Morava in the village of Červený Potok. The company is at the very beginning of its operation, so establish the right marketing strategy is the key. The sub-goals of the master 's thesis are to establish theoretical starting points, then to analyze the current situation, using the methods of internal and external analysis, communication mix, marketing research and SWOT analysis, and then to create own proposed solution, it means to establish the marketing strategy with regard to potential risks.
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Marketing Strategy of the Selected Company
Zapletalová, Lucie ; Vařeka, Jan (referee) ; Chlebovský, Vít (advisor)
Master´s thesis is focused on marketing strategy of a selected company in the woodworking industry. The thesis is divided into three parts. The theoretical part of the thesis is focused on defining the relevant concepts and methods, which are further used in the thesis. The analytical part is focused on the analysis of the current state of marketing strategy in the company. The analytical part includes the marketing research. The practical part of the thesis is based on the findings of the analysis of the current state. This part is focused on proposals leading to improvements in company´s marketing strategy.
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Marketing Strategy Proposal for the Selected Company
Štancl, Jan ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
The thesis deals with the analysis of the 3D graphics market, primarily searching for trends, challenges, opportunities, competition analysis, and market segmentation, but also the analysis of a selected company. This is followed by the selection of suitable segments, setting company goals, and proposing an appropriate marketing strategy, human resource development, strategy implementation, financial costs of the strategy, and evaluation for the selected company.
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