Original title: Návrhy na zlepšení marketingové strategie vybrané společnosti
Translated title: Suggestions for improving the marketing strategy of the selected company
Authors: Machálková, Pavla ; Havíř, David (referee) ; Chlebovský, Vít (advisor)
Document type: Master’s theses
Year: 2024
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: communication mix; company; marketing; marketing mix; marketing research; marketing strategy; winemaking; komunikační mix; marketing; marketingová strategie; marketingový mix; marketingový průzkum; společnost; vinařství

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: https://hdl.handle.net/11012/246271

Permalink: http://www.nusl.cz/ntk/nusl-618479


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-06-22, last modified 2024-06-22


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