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Portrayal of Gabriela Koukalová in the press from January 2017 to June 2019
Sedláčková, Adéla ; Bednařík, Petr (advisor) ; Křeček, Jan (referee)
This thesis deals with the analysis of Gabriela Koukalová's media portrayal in selected print media in the period January 2017 - June 2019. This period was determined due to changes in Gabriela Koukalová's professional focus, as early 2017 she was a successful biathlete who has many victories from international competitions. She stopped racing in autumn of 2017 and due to the controversial biography she published in 2018, she announced retirement from her biathlon career in 2019. The aim is to find out whether the media image of Gabriela Koukalová at a time when she was a top biathlete differs from the media image that she had when she stopped competing. The theoretical part presents the role of the media in society and the theoretical definition of the construction of the media image. This section also includes mediasport, and media portrayal of biathlon and women in sports. The methodological part of the work describes the chosen analysis methods and the process of data recording. The analytical part of the work is devoted to the interpretation of the obtained results.
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The myth of the perfect biathlon team and its end
Šulejová, Markéta ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
This thesis focuses on the way in which the media presented the Czech biathlon team over the period of its greatest success, between 2012 and 2018. In this context, it deals with how often the media presented relationships, mood and cooperation in the team as perfect, helping to create the myth of an ideal team. The aim of the thesis is to answer the research question: How was the myth of an ideal biathlon team constructed by the media, biathlonists and the support team? This question is answered through an analysis of biathlon articles published in the years 2012 - 2018 across four Czech sports diaries, namely iSport.cz, sport.cz, sport.aktualne.cz and sport.iDNES.cz. The analysis uses qualitative content analysis extended by linguistic analysis of discourse. The analysis of the individual articles is based on theoretical background, devoted to the media's representation of reality, media logic, myth, heroism, myth in sport and discourse. The results of the analysis describe the way and means by which the actors helped construct the myth of a perfectly functioning biathlon team. The methods used with examples are given at the end of the thesis.
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Comparative analysis of linguistic features used by sport commentators on Czech television and Eurosport during the 2018/2019 season
Tinková, Alexandra ; Svobodová, Ivana (advisor) ; Podzimek, Jan (referee)
The goal of this work is to analyse linguistic features used by biathlon sport commentators on two television channels, ČT sport and Eurosport, further to compare them and try to show a realistic view on the lexical aspect of the Czech sport commentary. The author first focuses on the Czech language theory, then the theory of sport journalism and spoken language. She further selects categories of the most used linguistic features in the biathlon commentary and shortly characterises the sport of biathlon. The findings are then applied during the analysis of a specific commentary on both television channels, where the work focuses mainly on the demonstration and examination of earlier stated most frequent linguistic features. Because of the character of the work, which is comparative analysis, the author in the end focuses on comparison of linguistic aspects on both television channels. She also briefly covers the content and the phonetical aspect of the analysed commentary and the overall impression taken.
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Research of image of selected Czech biathletes
Šustrová, Tereza ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Research of image of selected Czech biathletes Objectives: Main goal of this work based on marketing research is to analyse and evaluate image of selected Czech biathletes via questionnaire survey for general public in period before and after the World Championship and to compare results. Methods: In this work is used quantitative method of electronic survey. Survey was designed based on scale of biathlete's image mark, which was translated by literal edited translation method. Data collecting was ongoing in March in two phases, before and after the Biathlon World Championship 2019. For evaluation were used statistic methods and for compare results was used method of comparison. Results: The research result show that image is very subjective and it can be changed very fast. It can be changed based on performance of biathletes or based on different respondents' opinion. From general point of view based on this work we can say that Marketa Davidova is reaching best image. Keywords: brand, athlete's brand image, biathlon, marketing research, analysis, world championship
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The representation of Athletic training in the Biathlon physical conditioning
Bláha, Tomáš ; Kaplan, Aleš (advisor) ; Červinka, Pavel (referee)
Title: The representation of the athletic training in the biathlon physical conditioning Objectives: This thesis investigates how the Czech biathlon coaches evaluate the proportion of athletic methods in the biathlon training and what is the experience of the Czech elite biathletes with athletic training during their careers. In order to acquire relevant results, the couches have answered a non-standardized questionnaire and the biathletes underwent an interview. Methods: The research uses a non-standardized anonymous questionnaire made for the biathlon couches in addition to an interview with the members of the Czech national biathlon team. Results: The results of the non-standardized questionnaires show that the biathlon coaches consider athletic methods in the biathlon training as a positive tool. More specifically, the results have shown that the most common athletic method used by the biathlon coaches is the own body weight exercise, all of the respondents (n=16) agreed ( 100 % usefulness). The second and third (93,75 %) most common methods of exercise are represented by resistance bands and medicine ball. The biathlon coaches also use special take off exercise such as standing vertical jumps over brackets (87,50 %) and uphill running up to the 150m distance (87,50 %). Coaches often include...
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The representation of Athletic training in the Biathlon physical conditioning
Bláha, Tomáš ; Kaplan, Aleš (advisor) ; Červinka, Pavel (referee)
Title: The representation of the athletic training in the biathlon physical conditioning Objectives: This thesis investigates how the Czech biathlon coaches evaluate the proportion of athletic methods in the biathlon training and what is the experience of the Czech elite biathletes with athletic training during their careers. In order to acquire relevant results, the couches have answered a non-standardized questionnaire and the biathletes underwent an interview. Methods: The research uses a non-standardized anonymous questionnaire made for the biathlon couches in addition to an interview with the members of the Czech national biathlon team. Results: The results of the non-standardized questionnaires show that the biathlon coaches consider athletic methods in the biathlon training as a positive tool. More specifically, the results have shown that the most common athletic method used by the biathlon coaches is the own body weight exercise, all of the respondents (n=16) agreed ( 100 % usefulness). The second and third (93,75 %) most common methods of exercise are represented by resistance bands and medicine ball. The biathlon coaches also use special take off exercise such as standing vertical jumps over brackets (87,50 %) and uphill running up to the 150m distance (87,50 %). Coaches often include...
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Tfhe Sponsoring of the Czech Biatlon in 2013-2018: Hamé case study
Uhlířová, Markéta ; Halada, Jan (advisor) ; Vranka, Marek (referee)
This bachelor thesis evaluates the Czech biathlon sponsorship between the year 2013 and 2018. During this period a relatively unknown sport became a nationwide phenomenon and attracted a large number of new sponsors. At present, sponsors include Viessmann, Hamé, Alpine Pro or Atex. This work also focuses on the current trend of increasing the effectiveness of sponsorship through active cooperation with a sponsored subject in the Czech biathlon environment. The theoretical part of this work addresses the definition of sponsorship and its functioning in the field of sport. The paper presents Czech Biathlon Union as a sponsored subject and describes its cooperation with sponsors. In the practical part, the attention is focused on Hamé, the main partner of the Czech biathlon since 2013. This partner uses biathlon most often for its promotional activities. Since the very beginning of the collaboration, the Czech biathlonists have been the main face of the Hamé brand and have appeared in several of its advertising campaigns. Linking biathlonists with Hamé products is meant to symbolize a healthy lifestyle for the target group A part of this work is a quantitative research focusing on a general awareness of the Czech biathlon sponsors and the relationship of the respondents to Hamé. The research results confirm...
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Shooting sport simulation device
Poloch, Martin ; Musil, Vladislav (referee) ; Šteffan, Pavel (advisor)
The goal of this diploma thesis is to design a shooting sport simulation device. Output of this project should be a market competitive product therefore the design should be focused on low price. Other important aspects are safety, reliability and mutlifunctionality of the whole system. Shooting simulation is based on special technology of sensing laser beams with LED developed in author´s bachelor thesis. The system is controlled by a group of microcontrollers. Their program running and communication is a key part of this thesis.
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