National Repository of Grey Literature 155 records found  1 - 10nextend  jump to record: Search took 0.02 seconds. 
Housing situation in 2023 from the perspective of selected Czech online media
Náhlovská, Bára ; Vranka, Marek (advisor) ; Schneiderová, Soňa (referee)
This thesis focuses on the media coverage of the housing situation in the Czech Republic in 2023. The thesis aims to shed light on how selected Czech online media reflect the changing housing situation in the Czech Republic in 2023. In the theoretical part, the thesis focuses on the Czech housing situation, including the factors that shape it and their influence on the current housing situation. This section also presents the concept of housing policy of the Czech Republic, which directs the housing situation, and briefly introduces the housing fund of the Czech Republic. The theoretical part also introduces the role of mass media in the context of the housing situation and presents the theoretical concepts of setting the media agenda and framing media content. The methodological part presents a qualitative research method of reflexive thematic analysis and an inductive approach to identifying specific frames. The analytical section presents the research results in the form of 5 dominant themes and 3 key actors resonating in the analzysed media messages. It also presents the 4 specific frames used by the selected media to describe the housing situation. The result of the research is therefore an overview of the resonating themes, actors and frames used by the media to describe the housing situation in the...
Determinants of perception of corruptive action
Nedorostová, Eva ; Vranka, Marek (advisor) ; Höschlová, Eva (referee)
The diploma thesis is focused on the factors determining the perception of corruption, especially bribery. Its aim is to examine how selected situational and personality characteristics affect the extent to which certain behavior is perceived as corrupt. The theoretical part consists of the synthesis of theoretical knowledge about the phenomenon of corruption with a focus on its psychological aspects. The empirical part is based on the realization of the online questionnaire experiment, the main part of which consists of 11 hypothetical scenarios, which are evaluated in terms of the level of corruption. According to the prevailing finding is a certain behavior more often assessed as corrupt in the case of financial reward, "in advance" reward, required reward, the actor's consent to the incentive for corruption, the respondent's experience with bribery and surrogate experience with corruption. Less often, corruption is perceived in the presence of high probability of accepting or offering a bribe by the respondent, a high level of perceived prevalence of corruption in the Czech Republic and the perceived moral acceptability of corruption, and also in the case of service reward. No evidence of the influence on the perception of corruption was found for the amount of reward, the gender of the...
The Clock Drawing Test: Normative data for Czech elderly
Mazancová, Adéla ; Kulišťák, Petr (advisor) ; Vranka, Marek (referee)
The diploma thesis deals with the topic of limited normative data and its aim is to report the norms of the Clock Drawing Test (CDT) in a large sample of cognitively healthy Czech elderly (N = 501; aged 60 to 99). The CDT is a commonly used tool for screening of cognitive functions. We worked with the following version of test: clock drawing with pre- drawn circle and time setting 13.45 using three different scoring systems (Babins, Slater, Whitehead, & Chertkow, 2008; Cohen, Ricci, Kibby, & Edmonds, 2000; Shulman, Pushkar Gold, Cohen, & Zucchero, 1993). As a result, we found a significant effect of age and education, but non-significant effect of gender on CDT performance in old age. Therefore normative data was calculated considering those two demografical variables; the tables present means, standard deviations and t-scores based on defined subgroups. The results indicate that CDT performance of cognitively healthy elderly is negatively influenced by age, while directly proportional effect of education. Moreover it seems that the range of scores of the test grows with increasing age. Data collected in this thesis may be used for a more effective and standardized interpretation of CDT performance in old age in both clinical context and research. We also confirmed high inter-rater reliability...
Change Blindness and Choice Blindness
Denemarková, Martina ; Vranka, Marek (advisor) ; Uhlář, Pavel (referee)
Change blindness and choice blindness are phenomena, research on which is not only interesting, but also essential for better understanding of attention, formation of internal representations, decision making processes, formation and stability of preferences. The thesis introduces change blindness and choice blindness in theoretical relations, briefly submits crosscut of research studies of these phenomena and factors affecting them. In relationship to the literature review part, this thesis also contains a proposal of empirical study investigating the influence of demand characteristics on choice blindness in context of consumer preferences. Keywords: Change blindness Choice blindness Preferences Internal representations Decision making
Interior design of stores and its impact on consumer behavior and psychology
Tomíček, Milan ; Koblovský, Petr (advisor) ; Vranka, Marek (referee)
This bachelor thesis named "Store Interiors and their Influence on Customers" deals with the influence of in-store marketing, consumer behaviour, interior design and world events on brick-and-mortar retail. The first part defines in-store marketing communication and introduces the basic concepts, tools and functions of in-store marketing. Next, the paper examines retail decline and consumer behavior. The last theoretical section discusses shopping atmosphere and shopping environment, which plays a major role in the POP marketing discipline. The practical part is devoted to quantitative research, which tries to find out which elements of interior design influence customers the most, what is their attitude towards brick-and-mortar stores after the pandemic and how big a role is played by sensory communication. In the last section, a SWOT analysis summarizes the strengths and weaknesses of brick-and-mortar stores combined with the opportunities and threats that the stores face. The aim of the paper is to gain new insights regarding in-store marketing, interior design and consumer behaviour.
The role of user data in digital marketing
Laštovičková, Andrea ; Slavíček, Daniel (advisor) ; Vranka, Marek (referee)
This master thesis focuses on the role of surveillance and user data in digital marketing. It links the academic discipline of surveillance studies, which deals with the processing of personal data, with the field of digital marketing. Digital marketing, which is nowadays primarily mediated by the Big Five multinational companies, especially Google and Meta, operates primarily on huge amounts of user data. This data is often collected without the users' deeper knowledge and sold to advertisers to target and personalise advertising, analyse online shopping behaviour and modify user behaviour. Data mining thus has a crucial role in online marketing, which is constantly shifting and changing, also due to legislative protection of users' data privacy. This paper discusses the related theories of surveillance studies and links them to the practice of digital marketing. The research then focuses on the ethical aspects of the use of user data in digital marketing. It identifies and explains some of the ethical issues facing the field of digital marketing and data mining. Based on in-depth interviews with digital marketing professionals, it seeks to map professionals' attitudes towards ethical issues of working with user data and their possible solutions.
Differences in the perception of individual principles of persuasion according to Cialdini based on personality, gender, age and level of education
Klugerová, Sára ; Vranka, Marek (advisor) ; Houdek, Petr (referee)
This study examines Cialdini's six principles of persuasion, which are reciprocity, scarcity, authority, commitment, consensus, and liking, and people's perceptions of these principles based on personality, gender, age, and level of education. The specific goals of the research are to find out how respondents with different personality traits according to the Big Five personality model are related to the rating of individual principles, whether there is a significant difference in the rating between men and women, between younger adults, older adults and seniors, as well as between several levels of education, and what order of persuasiveness the individual principles take according to respondents' rating. In the theoretical part, the study also provides an insight into the possible way of using knowledge about connections with persuasive principles in practice, through artificial intelligence. Several findings emerged from the questionnaire. Respondents rated individual principles from most to least persuasive in the following order: commitment, reciprocity, liking, authority, consensus, and scarcity. This order was the same within all persons and individual groups. Research has found associations between personality factors and ratings of persuasive principles. It shows that less open...
Financial literacy of horse owners
Palatová, Klára ; Koblovský, Petr (advisor) ; Vranka, Marek (referee)
This paper examines the case of financial literacy of horse owners. The theoretical part outlines the causes of financial illiteracy and its implications at the national level. The thesis summarizes the different approaches to addressing financial illiteracy in terms of the scientific studies and the implementation of these recommendations in the Czech Republic. The thesis briefly describes the current level of financial literacy at the national level to understand the context in which the case under study is situated. Within the exploratory research case study, the opinions of stakeholders in equestrian sport and horse breeding are obtained by a qualitative approach and then the socio-demographic data and information as well as the financial knowledge and financial behaviour of the horse owners themselves are collected by a quantitative method. According to the data obtained, the group of horse owners shows low financial knowledge and poor financial behaviour. In addition to the low level of financial literacy of the group of horse owners surveyed, problems related to poor general knowledge concerning horse breeding are also identified. On the basis of these findings, the thesis identifies subjects for which this work should serve as a basis for directing others to better formulate rules for...
Strategic communication of sustainability and social responsibility of Plzeňský Prazdroj: A Case study of the Pro Chmel project
Chánová, Lucie ; Klabíková Rábová, Tereza (advisor) ; Vranka, Marek (referee)
Although companies today are expected to be more socially engaged than ever before, and almost no company can avoid it, the topic of social responsibility and sustainable policies dates back to the 19th century. This paper explores both the evolution of social responsibility and its associated topics such as sustainability, ethics in business and legitimacy, while also addressing the communication side of the issue. Communicating both the socially responsible activities and the sustainable approach of a given firm has become a critical issue in building trust and maintaining the legitimacy of the firm in the eyes of stakeholders. This thesis focuses on the principles and rules of communication that Plzeňský Prazdroj has set in the context of sharing socially responsible and sustainable topics. At the same time, it examines the development of individual corporate sustainability reports, specifically in the years 2015-2021. In the analytical part of this thesis, the author conducts a critical analysis of the PRO CHMEL project, using not only a quantitative content analysis of selected communication channels of the project, supplemented by its media coverage, but also in-depth interviews with selected stakeholders.
Effectiveness and impact of advertisments using framing
Hofmanová, Aneta ; Vranka, Marek (advisor) ; Koblovský, Petr (referee)
This bachelor thesis focuses on effectiveness and impact of advertisements using framing. The first chapter of the theoretical part is devoted to the concept of framing and its effect from the perspective of psychology and sociology. Thereafter, is the framing effect explained in terms of prospect theory and other types of framing are described. Followed by regulatory focus theory and regulatory fit. The last chapters of the theoretical section discuss framing in advertising, persuasion in advertising, and various cognitive biases related to the framing effect are also described. The practical part continues with the quantitative research that is primarily exploring the effectiveness of the advertisements that are using framing. Furthermore, the experiment is trying to find a relation between the regulatory focus of the participants and the regulatory focus of the advertising message. In this case, the research findings are supporting the hypotheses and verifying the higher persuasiveness of advertisements using negative goal framing.

National Repository of Grey Literature : 155 records found   1 - 10nextend  jump to record:
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1 VRANKA, Matouš
1 Vranka, Miroslav
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