National Repository of Grey Literature 197 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Lingustic analysis of football TV commentary from 1970s to present days
Chramosta, Tomáš ; Svobodová, Ivana (advisor) ; Trunečka, Ondřej (referee)
This diploma thesis deals with football television commentary since 1970s to present days. In theoretical part it examines its development and two crucial domestic representatives of this genre - Vít Holubec and Jaromír Bosák. The greatest emphasis is placed on verbal chracteristics of their commentary and usage of language means. That is the reason why this diploma thesis also contains Czech language theory that sums up the specifics of football commentary and explains them on actual examples. The practical part contains detailed analysis of four selected football matches. The aim of this work is to compare TV football commentary from 1970s, 1980s and 1990s with its current conception through comparative language analysis.
Accounting Directives for Company
Dostálová, Linda ; Svobodová, Ivana (referee) ; Pěta, Jan (advisor)
The bachelor thesis focuses on the internal guidelines of a joint-stock company. The first part focuses on the theoretical basis of internal guidelines and the issue of long-term assets. The second part deals with the description of the company and the evaluation of current internal company guidelines. The last part contains a comprehensive proposal for an internal directive on long-term assets.
Comparison of Investment Incentives for the Selected Company in the Czech Republic and the Slovak Republic
Svobodová, Ivana ; MBA, Marek Chadil, (referee) ; Lajtkepová, Eva (advisor)
The master´s thesis contains a theoretical definition of investment incentives in selected countries, specifically these countries are the Czech Republic and the Slovak Republic. In addition, the calculations of IVEP, a.s investment incentives are compared, when an investment event is being carried out in the Czech Republic and the Slovak Republic. Finally, the advantage of an investment event in selected countries is evaluated.
Optimization of Corporate Income Tax in Selected Trading Company
Brothánková, Eliška ; Svobodová, Ivana (referee) ; Kopřiva, Jan (advisor)
This diploma thesis deals with the analysis of optimization of corporate income tax, specifically the limited liability company, using the available means according to the valid legislation. The thesis is mainly focused on legal tax optimization, but for interest is mentioned also illegal optimization. The aim of this diploma thesis is to optimize the tax liability of the limited liability company and recommend it and to the other partners of these corporations how to achieve the most effective tax liability.
Evaluation of the Financial Situation in the Company and Proposals to its improvement
Vobecký, Jan ; Svobodová, Ivana (referee) ; Fojtů, Kateřina (advisor)
The bachelor’s thesis focuses on the management of RACCOON s.r.o., between 2014 and 2018. The first part contains financial analysis tools and their calculation methods. In the second part, there is an introduction to the company and a financial analysis. Finally, there are recommendations for improving the financial situation.
Comparative analysis of linguistic features used by sport commentators on Czech television and Eurosport during the 2018/2019 season
Tinková, Alexandra ; Svobodová, Ivana (advisor) ; Podzimek, Jan (referee)
The goal of this work is to analyse linguistic features used by biathlon sport commentators on two television channels, ČT sport and Eurosport, further to compare them and try to show a realistic view on the lexical aspect of the Czech sport commentary. The author first focuses on the Czech language theory, then the theory of sport journalism and spoken language. She further selects categories of the most used linguistic features in the biathlon commentary and shortly characterises the sport of biathlon. The findings are then applied during the analysis of a specific commentary on both television channels, where the work focuses mainly on the demonstration and examination of earlier stated most frequent linguistic features. Because of the character of the work, which is comparative analysis, the author in the end focuses on comparison of linguistic aspects on both television channels. She also briefly covers the content and the phonetical aspect of the analysed commentary and the overall impression taken.
Language analysis of ice hockey commentary in 1968 and 2018
Chramosta, Tomáš ; Svobodová, Ivana (advisor) ; Podzimek, Jan (referee)
This bachelor thesis deals with a sports television commentary with a focus on ice hockey. In the theoretical part it examines the history and present days of sports commentary, further it deals with its development, specifics and the most important representatives. The practical part contains basic linguistic definitions with an emphasis on lexikology, vocabulary layers and typical language means for sports commentary. The aim of this work is to compare the commentary of ice hockey from 1968 with its current conception through language analysis and to focus on typical language means of sports live broadcasting.
The Czech media picture developement in gastronomy and it's language changes since 1989
Hubka, Tomáš ; Svobodová, Ivana (advisor) ; Podzimek, Jan (referee)
Thesis presents overview of neologisms in Czech language in the field of gastronomy. It is devided into several parts. The first part describes neology and neologisms, changes of the language after the revolution in 1989 and ways in wich the foreign words are adapted into new language considering their written form as well. Historical facts are included. The other part is dedicated to the medial analysis of Vlasta magazín and tries to notice the frequency of covering gastronomy based topics after the year 1989. This magazin was chosen as the best elemnt to examin due to its long term publishing. The very first issue of thes weekly magazine was published in 1947. Thesis continues to inform about new magazies on the marke that cover the topic of gastronomy. To fullfil the need of the thesis, there are two interview included. The first one with Jana Bilíková dedicates to the relationship between the meedia and a cook and also sees the importancy in social media. The othe interview with Šárka Hamanová describes the way of writting for lifestyla magazine and debates the edge between a journalism and PR.The last part is bulit as a dictionary that shows exact neologisms used in the language. Each word is completed with the grammar information, pronunciation (if needed), its meaning and exact usage in...
The role of GPCRs and their signalling systems in cardioprotection
Svobodová, Ivana ; Novotný, Jiří (advisor) ; Holzerová, Kristýna (referee)
G protein-coupled receptors (GPCRs) are a family of membrane receptors with hundreds of members, many of them present in the heart, where their signalling systems are involved in regulation of many cellular processes. An important role of GPCRs is the cardioprotection against cardiac ischemia-reperfusion injury, which mainly involves the so-called RISK pathway containing of kinases signalling for cell survival and against apoptosis. By protecting the heart during ischemia/reperfusion they can prevent irreversible cardiac injury, including myocardial infarction or cardiac dysfunctions, which can lead to heart failure. GPCRs regulate many processes linked to pathophysiology of heart failure - hypertrophy, fibrosis, loss of cardiac function. Understanding the role of individual receptors in these cardioprotective and cardiotoxic processes is essential for the development of new drugs.
Transgressives and Dialectisms in Krkonoše - Jizerské hory Magazine
Praisler, Jaroslav ; Svobodová, Ivana (advisor) ; Klabíková Rábová, Tereza (referee)
The aim of this thesis is to demonstrate the developmental dynamics and the current state of two language means found on the periphery of use (not only) in the media - transgressives and dialectisms - in the Krkonoše - Jizerské hory magazine. In the theoretical part, the issue of transgressives and Czech dialects, in more detail the dialect of Podkrkonoší region, is described. The thesis does not systematically address dialectisms that do not meet the criteria of dialect of Podkrkonoší region. Part of the theoretical part is also a short chapter briefly introducing the monitored periodical. The methods used in the practical part are qualitative and quantitative analysis. The transgressives and dialectisms found in the magazine are analyzed in detail in terms of their kind, normality, functional use, or their separation by punctuation marks (only the use of quotation marks in dialectisms). The final chapter then interprets the developmental dynamics of the observed phenomena, including an outline of possible reasons behind the occurrence of the monitored elements on the pages of the monitored periodical at present. So far, the literature has not dealt with the emergence of dialectisms of Podkrkonoší region (and dialectal elements in general) in the media, also for this reason, this work can be...

National Repository of Grey Literature : 197 records found   1 - 10nextend  jump to record:
See also: similar author names
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1 Svobodová, Ingrid
3 Svobodová, Irena
5 Svobodová, Iva
13 Svobodová, Iveta
1 Svobodová, Ivona
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