National Repository of Grey Literature 70 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Generation Z and sports brands
Šustrová, Tereza ; Voráček, Josef (advisor) ; Navrátilová, Miroslava (referee)
Title: Generation Z and sports brands Objectives: Main goal of the diploma thesis is to find out brand importance in decision-making process of generation Z living in capital city of Prague using group interviews. Methods: The qualitative method was used in the diploma via group interviews. Scenario of the group interviews was based on literature search. Audio record was taken during the interview which was used with notes to analyzing the data. Summary protocol method was used to rewrite data from audio record. Results: For generation Z living in the capital city of Prague, the brand plays its role in the buying decision-making process in all its phases in the purchase of sporting goods. Generation Z living in capital city of Prague got good relationship with sporting brands. They are willing to pay more money for branded goods and they are loyal to brands. Keywords: generation Z, brand, sports brand, consumer, consumer behavior, buyer decision process
Mathematical Methods in Economics
Koudelová, Tereza ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
The bachelor thesis is focused on the analysis of POEX Velké meziříčí a.s company’s basic situation and financial statements. The first part explains financial indicators and statistical methods. The second part is based on the theoretical knowledge, where the calculations of selected economic indicators are performed and the trend of development of these indicators is determined using the application of time series and regression analysis. Lastly, the thesis summarises the financial situation of the POEX company and make suggestions to improve the company’s future behaviour.
Mathematical Methods in Economics
Hrkeĺ, Jan ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
In my bachelor thesis, I deal with the topic of mathematical methods in economics. I focus on investing the company's free capital in cryptocurrencies, which is illustrated with the help of selected strategies. In the first part of the work, I explain the technical and fundamental requirements of cryptocurrencies, its most important representatives and technical analysis based on mathematical and statistical methods. In the practical part, I analyze four selected cryptocurrencies on two different investment strategies, which are then evaluated.
Mathematical Methods in Economics
Fajfr, Lukáš ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
The bachelor thesis is focused on analysis of selected economic indicators of company D&D Elektromont using statistical methods. The thesis is divided into three separate parts. The first part is aimed at the introduction of the theoretical foundations needed to complete the analysis. The second part presents the company and analyzes its selected economic indicators. The third part summarizes the findings and proposes specific solution to improve company’s situation.
Mathematical Methods in Economics
Bednar, Stepan ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
This bachelor thesis deals with the financial analysis of the company Porr, a.s. by using statistical methods. The thesis is consists of two main parts. The first part is theoretical and focuses on financial analysis, describes regression analysis and time series. The second part includes the financial analysis and the prediction of further development for the company by using statistical method. Recommendations for improving the financial situation in the future are suggested as the conclusion of these parts.
Mathematical and Statistical Methods as Support of the Development of Software Applications
Šmerda, Patrik ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
Bachelor's thesis is focusing mainly on the calculation of selected economic indicators for the company Craneservis, spol. s r.o., the calculations of these indicators are processed in detail by statistical methods, which determine the assumptions of further development of economic indicators. For these purposes, as part of this thesis, program was created using the Visual Basic for Applications programming language. Bachelor's thesis contains part with suggestions, which deals with measures to improve the economic situation using economic indicators.
Mathematical and Statistical Methods as Support of the Development of Software Applications
Suszterová, Sandra ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
The bachelor thesis is focused on the development of a application to determine the financial situation of the company DEXTTER s.r.o. The application is created in the MS Excel software using the Visual Basic for Applications programming language. The application has options for calculating economic indicators, which are analyzed by statistical methods. Based on these analyzes, there are recommended suggestions to improve the financial situation of the selected company.
Mathematical and Statistical Methods as Support of the Development of Software Applications
Miksa, Martin ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
The master's thesis focuses on supporting the development of applications using mathematical and statistical methods. This is used in the thesis to effective management of inventory for the store and e-shop. For this purpose, an application in VBA programming language has been developed to help the company to keep track of the inventory and find the optimum insurance stock level for ordering new goods.
Software Application of Statistical Methods in Data Driven Management
Rádl, Miloš ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
This thesis focuses on the assessment of possibilities in using software application of statistical methods in the field of data driven enterprise management. This includes a practical demonstration in a form of an analysis of telemarketing and an analysis of the work of company call centre. The thesis also contains assessment of the results of said analysis and recommendations based on them, which are aimed to help the enterprise in related endeavors.
Mathematical and Statistical Methods as Support of the Development of Software Applications
Mandáček, Lukáš ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
My Bachelor’s thesis presents creation of application, which purpose is financial analysis of CIMAT, s.r.o. company, this is possible by using mathematical and statistical methods. For creation of this application, I used Python programming language. Utilizing outcomes gathered by financial analysis there are suggestions for improving current state of company.

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