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Proposal to improve the marketing mix for new product of the company DITON s.r.o
Ouroda, Petr ; Adamová, Ivana (referee) ; Havíř, David (advisor)
The topic of this bacherol thesis is a proposal to improve the marketing mix for a new product of DITON s.r.o. The work is divided into three parts, where in the first part we will analyze in detail the theory of marketing, marketing mix and its tools. In the second part we will deal with the analysis of the current setting of the marketing mix in the company DITON s.r.o. and its application to the newly included product in to the assortment. The final part will be devoted to proposals to improve the marketing mix of the company, in order to increase the sales volume of the new product.
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Automatic System for Options Trading
Vintoňak, Roman ; Rozman, Jaroslav (referee) ; Hříbek, David (advisor)
Options are becoming very popular tool for traders. In this theses I will first explain basic principles of markets, options, stocks and other relevant topics. Then I will perform research of brokers, who are working within Czech Republic and allow options trading. After that I will come up with various trading strategies for trading options, implement an environment for backtesting said strategies and analyse them. Finally I will implement an application for automated trading based on those strategies.
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Customers satisfaction research
Rodan, Zdeněk ; Trégerová, Jaroslava (referee) ; Němeček, Petr (advisor)
The diploma thesis is focused on customers satisfaction research with provided services. The goal is to find out, evaluate and determine of such steps, which will bring increasing of satisfaction in future. The theoretical part focuses on the explanation of concepts, problems in marketing research and marketing of services. The second part includes questionnaires and data evaluation procedures.
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Customer Services in the Company
Záškodová, Lenka ; Živný, Rostislav (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the evaluation of current situation of the company IP IZOLACE POLNÁ, s.r.o. in its competitive environment. The aim of my thehis was to propose new ancillary services for the company based on the analyzes. According to the findings proposal consists of activities that should enhance its competitiveness in the coming years.
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Marketing Study of Banking Services in Czech republic and Great Britain
Jindrová, Marta ; Bonner, Nadia (referee) ; Chalupský, Vladimír (advisor)
This bachelor´s thesis compares banking sector in the Czech Republic and banking sector in the United Kingdom of Great Britain. It deals with analysis of banking services, mostly from marketing point of view, and the aim is, to recommend improvements of banking services for private clients in the Czech Republic. The purpose of the thesis is, to analyse the differences between czech and british banking services for private clients and to create recommendations for banks and their clients to increase the satisfaction of the clients.
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Marketing Plan of Company
Kratochvíla, Jakub ; Šalena, Radek (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on marketing analysis and proposal for the creation of a marketing plan of the company OMAP Finanční skupina, a. s. with a focus on marketing communication of the company. Suggestion of the partial marketing activities for the second half of the year 2021 and 2022 is reflecting theoretical background mentioned in the first chapter, further on the summary of marketing analysis based on the survey.
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Corporate Culture as a Way to Obtaining of Customer
Prudíková, Monika ; Reiterman, Tomáš (referee) ; Mráček, Pavel (advisor)
The thesis deals with the issue of corporate culture as PLEAS The theoretical part is aimed at clarification of terms relating to corporate culture. The practical part of the firm unveiled further. Found here also the questionnaire. Based on the shortcomings identified through the survey and further analysis, are formulated proposals to increase the level of corporate culture and employee motivation.
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