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A new life for the factory = a new life for Portlaw
Galusková, Hana ; Plášil, Jiří (referee) ; Boháč, Ivo (advisor)
Master´s thesis describes the revitalization of a former cotton factory site and later tannery. The abandoned factory building, the chimney, the former engine room, the canal, and other secondary buildings are uncontrollably absorbed by nature. The place has an exceptional charm thanks to the contrast of raw materials and the amount of greenery, but the lack of maintenance of individual structures shortens their lifespan. The main idea of the design is the conservation of the preserved objects of the factory, support of historical values, and preservation of nature in a man-made space. The proposal describes the creation of a multi-purpose area that creates employment opportunities, a form of recreation and public space for the residents of Portlaw, as well as an attraction within the region and for tourism. The functional content is a botanical garden with an exterior and interior part, a public space with a market, small spaces for rent, a food court, accommodation, and areas with hydroponics. Each functional unit works independently, and at the same time, complements each other - grown products from hydroponics are sold at the market, visitors to the botanical garden use accommodation, and people who rent spaces visit the food court. The goal was to bring new life to the factory and thus revive the town of Portlaw. The functional content of the entire area uplifts the history as well as the current state of the place.
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Customers satisfaction research
Rodan, Zdeněk ; Trégerová, Jaroslava (referee) ; Němeček, Petr (advisor)
The diploma thesis is focused on customers satisfaction research with provided services. The goal is to find out, evaluate and determine of such steps, which will bring increasing of satisfaction in future. The theoretical part focuses on the explanation of concepts, problems in marketing research and marketing of services. The second part includes questionnaires and data evaluation procedures.
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Customer Services in the Company
Záškodová, Lenka ; Živný, Rostislav (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the evaluation of current situation of the company IP IZOLACE POLNÁ, s.r.o. in its competitive environment. The aim of my thehis was to propose new ancillary services for the company based on the analyzes. According to the findings proposal consists of activities that should enhance its competitiveness in the coming years.
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Marketing Study of Banking Services in Czech republic and Great Britain
Jindrová, Marta ; Bonner, Nadia (referee) ; Chalupský, Vladimír (advisor)
This bachelor´s thesis compares banking sector in the Czech Republic and banking sector in the United Kingdom of Great Britain. It deals with analysis of banking services, mostly from marketing point of view, and the aim is, to recommend improvements of banking services for private clients in the Czech Republic. The purpose of the thesis is, to analyse the differences between czech and british banking services for private clients and to create recommendations for banks and their clients to increase the satisfaction of the clients.
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Marketing Plan of Company
Kratochvíla, Jakub ; Šalena, Radek (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on marketing analysis and proposal for the creation of a marketing plan of the company OMAP Finanční skupina, a. s. with a focus on marketing communication of the company. Suggestion of the partial marketing activities for the second half of the year 2021 and 2022 is reflecting theoretical background mentioned in the first chapter, further on the summary of marketing analysis based on the survey.
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Corporate Culture as a Way to Obtaining of Customer
Prudíková, Monika ; Reiterman, Tomáš (referee) ; Mráček, Pavel (advisor)
The thesis deals with the issue of corporate culture as PLEAS The theoretical part is aimed at clarification of terms relating to corporate culture. The practical part of the firm unveiled further. Found here also the questionnaire. Based on the shortcomings identified through the survey and further analysis, are formulated proposals to increase the level of corporate culture and employee motivation.
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Democratic Architecture – Kamenný vrch
Galusková, Hana ; Ondrejka, Ľubomír (referee) ; Palaščak, Michal (advisor)
The bachelor thesis intends to add a new perspective to the area of Kamenný vrch, which is currently dominated by a residential function. The urban design defines the center of the site, thus responding to the lack of a unified public space for the inhabitants. The designed mixed-use building is located in the southeast of the area and includes residential units on the upper floors, a vertical farm, and a market. The vertical farm and market bring new work opportunities to the area and are an interesting tourist attraction. The functions and form of the building are primarily influenced by the noise pollution from the surrounding roads and the orientation to the cardinal points.
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