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Media policy of council of europe focusing on the new media
Vondráková, Tereza ; Šmíd, Milan (advisor) ; Chaloupková, Helena (referee)
Tereza Vondráková Bachelor thesis: Media Policy of Council of Europe Focusing on the New Media - Abstract Bachelor thesis "Media Policy of Council of Europe Focusing on the New Media" summarizes all crucial documents concerning new media that have been adopted by Council of Europe. Council of Europe's main concern is protection and promotion of human rights and freedoms. One of its tasks is a surveillance of media and its evolution. Permanent technological development has major influence on media landscape and leads to new communication platforms. Council of Europe decided to examine those platforms to decide whether they can be included among other media. And therefore if they could have the same responsibilities and rights as the traditional media. Bachelor thesis focuses on description of Council of Europe and its status as an international organization. First part of the thesis addresses the explanation of terms new media and social networks. Second part of the thesis describes media policy of Council of Europe from its very beginning and emphasizes interesting historical events concerning new media. Internet and new media as whole are the crucial issues of the last part of this bachelor thesis which analyses documents adopted by Council of Europe in different fields such as new notion of media,...
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Citizen photojournalism - amateurs as photoreporters
Votavová, Barbora ; Láb, Filip (advisor) ; Turek, Pavel (referee)
The bachelor thesis Citizen Photojournalism - Amateurs as Photoreporters deals with increasing citizen participation in creating visual media content which has seen big growth over the last decade thanks to development of communications and information technology. The thesis is divided into three separate parts. The first part focuses on theoretical definition of citizen journalism and photojournalism phenomena. It shows how big impact the new technologies have on journalism amateurisation and also remarks on relationship between amateurs interfering with media and professionals. Second part of the bachelor thesis describes social networks and internet services that contributed to expansion of visual journalism by enabling photo sharing and publishing. Some examples of these include Flickr, Twitter or photography agency Demotix. Third part looks into concrete examples of amateur photos making their way into media as a full-fledged news material - for example London 2005 terrorist attacks or Arab Spring in 2011. All three parts emphasise print and electronic media.
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Social networks and election to Chamber of Deputies in year 2010.
Wiglasz, Radek ; Křeček, Jan (advisor) ; Švelch, Jaroslav (referee)
Diploma thesis Social networks and election to Chamber of Deputies in year 2010 covers activities of political parties on internet social networks such as Facebook, YouTube and Twitter. The thesis also covers some civic engagements, which intervened electoral campaign and later influenced people decision in election to the Parliament of Czech republic. The first part describes how political parties, which has entered the Chamber of Deputies, used potential of social networks in campaign and how their activities differed from party to party and also by social networks. The thesis discovers how political parties saw campaign on social networks and which forms of promotion they used. Second part is about activities of civic engagements on social networks and about their influence on results of the election. Diploma thesis discovers if their success depended on social networks. In the last part of the thesis, a research was made on a group of users of social networks. It analysed the influence of political parties' campaigns on social networks and also civic engagements on the results of this parliamentary election.
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Social Network Facebook in News: Comparisiion of Space Dedicated to Social Network Facebook ads its Content in Czech Media in the Years 2009 and 2011
Bezdíčková, Andrea ; Trunečková, Ludmila (advisor) ; Švelch, Jaroslav (referee)
Diploma thesis "Social Network Facebook in News: Comparison of Space Dedicated to Social Network Facebook and its Content in Czech Media in the Years 2009 and 2011", is dedicated to the way of use and citation of social network Facebook in the selected news media. The paper summarizes the establishment and strengthening of online media, particularly the phenomenon of social networks on the example of social network Facebook, and their influence on the transformation of the media sector, news values and new resources. In analyzing the texts containing the word Facebook in selected periods of 2009 and 2011 the thesis compares the frequency of posts mentioning the term Facebook in the dailies Blesk, Hospodářské noviny and MF Dnes and on the news sites Aktuálně.cz and iDNES.cz. According to the results of the analysis thesis describes the work and changes of work with social network Facebook in the Czech media, including its use as a news source, it evaluates the change of Facebook's status in society Facebook and it mentions the relationship between the posts containing reference to the Facebook and news values. Survey conducted by agency My.cz focused on Czech journalists' approach to social networks including practical use of social networks as news sources is part of the diploma thesis.
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Bilingualism on Social Networks: The Use of Czech, English and other languages among Czech users of Facebook
Pilzová, Zuzana ; Švelch, Jaroslav (advisor) ; Jirák, Jan (referee)
The main goal of this thesis is to find and describe the evidence of bilingual communication of English language among Czech users of the social network Facebook. A qualitative method of both text document and semi-structured interviews with six active users was used to describe the type of bilingualism which occurs in the social media environment, in what situations and what is the user's motivation behind it. Therefore the main theoretical approaches I focus on are bilingualism and its place in the Czech Republic and the role of the English language in this socio-culture context. Furthermore I study the communication in an online environment: what are the specifications and what role does the CMC (computer-mediated-communication) play in relationship of the language and the user. Finally, I search for previous studies in the field of online bilingualism, social media preferably. The results show not only the Czech users are well situated within the discourse of English as (online) lingua franca, moreover they seem to be very active in self-imposed code-switching into the English language. The data acquired through the interviews helped to identify bilingualism occurs on both levels of code-switching and code-mixing. Additionally, Anglicism's in the Czech language were reported widely.
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ALTERNATIVE THEMES AND APPROACH: MEDIA ACTIVISM IN THE CZECH MILIEU
Bořuta, Petr ; Láb, Filip (advisor) ; Křeček, Jan (referee)
Bachelor's thesis 'Alternative themes and approach: media activism in the Czech milieu' deals with dissimilar forms of so-called media activism. The main goal of this paper is to describe activities that under comprehensive denotation 'media activism' are aimed at promoting unpopular agenda or alternative approach to social themes and problems in nontradional ways, scilicet in the context of the Czech milieu. The thesis tries to answer the question whether the Czech media activism absorbed the trends from Western Europe countries and the USA or not, prospectively if it drags behind. Another purpose of the thesis is also to discover at what certain extent is media activism influenced by new media and how media activists use them.
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"My Ryor" campaign in 2010
Bendlová, Eva ; Kopecký, Ladislav (advisor) ; Halada, Jan (referee)
This bachelor thesis deals with interactive communication from the sight of marketing communication. As a result it applies the findings on the Czech cosmetics brand Ryor. The thesis consider a deeper consequences of interactive communication with culture as well as social interaction. One part of this work is theoretical communication model of interactivity and study of basic elements of relations between members of a communication act. All these conclusions are at the end applied on the real activities of Ryor brand.
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Marketing communication of the Gambrinus brand focused on consumer competitions between 2009-2010
Hrabáková, Alexandra ; Báča, Ladislav (advisor) ; Köppl, Daniel (referee)
This bachelors thesis concerns the marketing communication of the Gambrinus brand and is focused especially on consumer competitions between 2009-2010. With the help of the descriptive method this thesis is trying to show the look of the advertising campaigns of this brand, which has for a long time been holding first place in popularity and consumption in the Czech beer market. The introductory part shows the historical developments that contributed to building strong foundations of the brand, built on solid values and a progressive development of marketing activities. It introduces Gambrinus in terms of the portfolio of Plzeňský Prazdroj and shows its definition compared with the other brands, especially compared to the targeted groups. The core of this thesis introduces the consumer competitions, which took place during those 2 years. It shows their principles, gains and media campaigns that accompanied them. Lightly outlined the strengths and weaknesses of these competitions and it points out the fact that in principle all the competitions are the same. The conclusion of my thesis evaluates individual competitions and outlines which route Gambrinus should take, especially what could possibly be done to improve the competitions. It highlights the biggest mistake which is the communication on the...
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