Original title: Virální marketing a jeho využití na českém internetu-virální kampaň DIRECT pojišťovny (2008)
Translated title: Viral marketing and its usage on Czech internet - DIRECT viral campaign (2008)
Authors: Lorenc, David ; Máchová, Eva (advisor) ; Hejlová, Denisa (referee)
Document type: Bachelor's theses
Year: 2011
Language: cze
Keywords: buzz marketing; online marketing; social networks; Viral marketing; word-of-mouth; buzz marketing; online marketing; sociální sítě; Virální marketing; word-of-mouth

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/38418

Permalink: http://www.nusl.cz/ntk/nusl-302673


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses