National Repository of Grey Literature 216 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Analysis of Final Scores in Czech Video Game Media
Svoboda, Filip ; Houška, Jan (advisor) ; Švelch, Jaroslav (referee)
In a video game review, it is common to include a numerical recommendation rating in addition to a textual evaluation of the product (game). How (on what scale and how to use such scale) and whether to evaluate numerically or otherwise is a subject of extensive debate in the video game journalism context. The thesis aims to answer the question of how video game reviewers perceive the problematic aspects of the final scores through the interviews with Czech game reviewers. It compares the findings with each other and provides context. It also maps how scoring systems have changed over time.
How the content of fitness influencers affects college students and their relationship to body image
Machová, Eliška ; Ortová, Nina (advisor) ; Švelch, Jaroslav (referee)
The bachelor thesis deals with the complex issue of body image in the context of the fitness phenomenon. The author's research examines the influence of popular fitness influencers on the social network Instagram on university students in the context of their perception of their own body image and that of their peers. The theoretical part deals with Instagram and its specifics, the issue of body image in various contexts and does not neglect the phenomenon of fitness and its promotion by a selected group of influencers. The empirical part of the work is carried out through qualitative research using the focus group method. The research focuses primarily on the assumed correlation between the consumption of content by selected creators and the perceived importance of physical appearance or self-worth, as well as motivation for a healthy lifestyle and sport. In this thesis, the author seeks to determine how students may be influenced by content created by fitness influencers on social media, and to assess whether the interviewees believe that this type of content creation has positive or negative consequences for themselves and other young people. The aim is not to achieve clear-cut results, but rather to map the prevailing views and different mindsets in the sphere of fitness influencers' impact on...
Appearance of Czech Women Politicans through the Eyes of Social Network Users
Michálková, Kristýna ; Reifová, Irena (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis explores the connection of three areas: political communication, social networks and gender. The thesis focuses on the perception of appearance of contemporary Czech female politicians in the Chamber of Deputies of the Parliament of the Czech Republic. The aim of the thesis is to analyse user comments on the social network Facebook concerning the physical appearance of female politicians. In the theoretical part of the thesis, concepts related to representation, the role of women in political representation, the gender difference in access to politics and the history of gaining the right to vote for women are presented. Furthermore, attention is paid to political communication, its definition, transformation over time and temporal distribution. Media portrayals of female politicians in traditional media and on social media are also presented. The results of the elections held on 8. - 9. October 2021 are also presented here. The analytical part is devoted to the actual implementation of the research and its methodological background. Sampling, data collection and the procedure for coding comments are described. Subsequently, the final research findings and the answers to the research questions, which were achieved through quantitative frequency analysis and qualitative frame...
Communication of the Spokesman of the President of the Republic Jiří Ovčáček on the social network Twitter during the invasion of Ukraine
Černochová, Karolína ; Zápotocký, Jan (advisor) ; Švelch, Jaroslav (referee)
The master thesis deals with the political communication of Jiří Ovčáček, the spokesman of President Miloš Zeman, on the social network Twitter. It analyses his communication during the two months, before and after the invasion of Ukraine. It focuses on tweets from the official profile @PREZIDENTmluvci (now @exPRESIDENTCR) in the period from 24th January to 23rd March 2023. It compares communication strategies, examines developments and analyses how they create a construction of reality, especially in the context of "We (The Castle)" vs. "They (citizens)". It also examines the relationship between political communication and new media, with an emphasis on social networks. The theoretical part of the thesis provides an overview of political communication in different time periods and in the context of new media. The methodological part includes research questions, objectives, sample selection and methods of analysis. The analytical part of the thesis examines Jiří Ovčáček's communication as a spokesperson during the two months before and after the invasion of Ukraine. The first part analyses his communication before the invasion and the second part examines the first month of the ongoing invasion. These two months are then compared, and the evolution of communication is analysed. The thesis pays...
Language Influencers on Czech Social Media
Láznička, Helena ; Švelch, Jaroslav (advisor) ; Švelch, Jan (referee)
The present work is concerned with social network accounts that can be termed language influencers. These profiles post interesting language facts (e.g. the origin of words and semantic change) or address language phenomena that are often used incorrectly. The work presents the first quantitative and qualitative characterization of three such profiles that are concerned with the Czech language, viz. Červená propiska (Instagram), Češtinářské špeky (Facebook), and Jazykovědma (Twitter). The subject of the analysis were posts published by these profiles in the year 2021. The data consists of 37 Instagram, 91 Facebook, and 224 Twitter posts. The posts were categorized based on the language phenomena that they address and analyzed. The analysis showed that all the profiles in question concern predominantly the following four language areas: etymology, orthography, lexicology, and morphology. The qualitative analysis addressed comments under the posts, with particular focus on the types of the reactions. Four main categories of comments were established based on more than 2100 comments published under nine most commented posts from 2021: Emotions aroused by the post, Personal story, Language development, and Prescriptivism and language authorities. Furthermore, a descriptive analysis of interactions...
NFT a as profile pictures on social media
Masařík, Vojtěch ; Rosenfeldová, Jana (advisor) ; Švelch, Jaroslav (referee)
The diploma thesis "NFTs as profile pictures on social media" focuses on the young blockchain technology of non-fungible tokens and one of its most common use cases. The theoretical part of the thesis presents key terms and concepts closely related to NFTs and profile pictures. The practical part of the thesis consists of the research itself, a qualitative study conducted via semi-structured interviews with participants who use NFTs as profile pictures on social media. The aim of the research is to find out where and why, in relation to self-presentation, are NFTs used as profile pictures on social media.
Experimental study of the influence of user behaviour on the output of the Instagram algorithn
Holubová, Jitka ; Švelch, Jaroslav (advisor) ; Švelch, Jan (referee)
Social networks are a driving force in today's society and affect more things than one might think at first glance. These include the creation of opinion bubbles, rabbit holes, the breakdown of public discourse, and more. User behavior used there varies, and its influence on the evolution of social networks, and hence its impact on their algorithms, has been described rather superficially so far. This paper will examine the influence of user behavior on the transformation of the Instagram social network algorithm. The aim of this thesis is to determine whether and to what extent the Instagram algorithm responds to different types of user behaviour through experimental research.
Reception of Czech games in local and foreign media
Dovole, David ; Švelch, Jaroslav (advisor) ; Švelch, Jan (referee)
Recently, both skilled individuals and large game studios can devote themselves to the development and creation of digital games. In the last decade, the gaming industry has established itself as the most profitable branch of the entertainment industry. Its annual turnover reached 180 billion USD, while the film industry generates annually 100 billion USD less. However, achieving success with your project on a global scale is not an easy challenge in this very competitive environment. Nevertheless, a relatively large number of projects have succeeded in the Czech Republic, regardless of how small a country we are. Five of them, each representing a different game genre, form the basis of the research corpus of this work, the purpose of which is to observe firstly whether the geographical origin of the game is a factor to which foreign game journalists attach a certain importance, and secondly to try to find common characteristics of the observed games, that led to their worldwide success, and to analyze whether it is possible to trace the influence of our shared socio-cultural environment in them. The analysis shows that although the Czech origin of the monitored games does not play a significant role for the authors of the collected texts, from the characteristics with which the games are described...
Analysis of video game magazines Level and Score and their influence on a local game development scene
Bartlová, Natálie ; Švelch, Jan (advisor) ; Švelch, Jaroslav (referee)
This thesis examines how the game magazines Level and Score cover the Czech and Slovak game development scene. The thesis uses mixed-method research, combining quantitative content analysis with semi-structured interviews. The research is based on two hypotheses, that Level magazine will cover the local developer scene more than Score, and that it will contain fewer advertisements than Score. The methodological part is preceded by a theoretical part that explores games journalism and its connection to the games industry and the gaming community. The history of gaming magazines in the country is also outlined, with an emphasis on Level and Score magazines. There is also a chapter on the domestic development scene, which sheds light on the local issues of this profession. The main challenges are finances, lack of formal education, and the overall difficulty of working in the video game industry. However, a look at the problems of the industry on a global scale is also included. The methodological part presents the methodology and the sample, which consists of randomly selected issues from both magazines that were published in 2020. The quantitative analysis and subsequent interviews with the editors of both Level and Score proved the validity of both hypotheses. The discussion of the results and the...
Sharenting as a form of communication on social networks
Bláhová, Noemi ; Švelch, Jaroslav (advisor) ; Vochocová, Lenka (referee)
The thesis deals with sharenting, i.e. the oversharing of information about children online by their own parents. The thesis itself then looks at what this content captures, who it is primarily aimed at and what parents are trying to communicate by sharing it. The theoretical part of the thesis elaborates the notion of representation and self-presentation. Subsequently, the concept of childhood itself and how it is represented in different types of media is discussed. In the second part of the theory, the concept of sharenting itself is anchored and its characteristics and possible downsides are presented. The practical part of the thesis was conducted on the basis of qualitative research, specifically through the analysis of selected articles and thematic analysis of semi-structured interviews with ten respondents. The results of the research find that the participating parents communicate mainly positive content on their social networks through sharenting content, as well as authentic moments from their lives. They also try to present their children in a similar and responsible way. In terms of their own self-presentation, respondents tend to present themselves subconsciously rather than directly. Although the findings are not generalisable to the population as a whole, they offer interesting...

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