National Repository of Grey Literature 143 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
How gamers community percieve new game journalism
Šanda, Štěpán ; Hroch, Miloš (advisor) ; Švelch, Jaroslav (referee)
The thesis focuses on the reactions of readers to new ways of journalistic texts about computer games. These reactions often present themselves as a negative and intense rejection of writing about computer games beyond traditional modes of game journalism. Therefore, the thesis' main objective is to set these reactions to the context of changes in game culture and gamers' identity. The theoretical part describes the historical development of the computer games medium. It also summarizes Czech game journalism's evolution and describes the theoretical concepts of computer games as a specific medium, emphasizing the relationship between the medium and its consumer. The first part is enclosed by a chapter on fan cultures, especially on the gaming community. The central part of the research analyses users' comments, which react to analysed journalistic texts. Part of the analysis is also comprised of interviews with the authors of these texts. Such a constructed sample reveals that gamers and publicists perceive the computer games' nature and their roles in society differently. Furthermore, analysis has shown emphasis on identitarian themes in gaming community which manifested in rejecting the messages of analysed texts with reference to individual characteristics of its authors.
Case study of show Tlouštíci - reality show as a way to happiness
Mrázková, Tereza ; Reifová, Irena (advisor) ; Švelch, Jaroslav (referee)
Diploma thesis Case study of the reality show Tlouštíci - reality show as a way to happiness aims to explore how the definition of the makeover reality television is interpreted and implemented in individual moments of the show's creation (contents, creators, participants), which understands change of lifestyle as a way to increase quality of life. The main sources of information for this diploma theses are the contents of the individial episodes of the show Tlouštíci, interviews with the creators of the show and the participant, and non-participant observation of the castings and the shooting of the second series. The theoretical part of the thesis discusses the issue of obesity from a medical and social point of view and the development of depictions and views on obesity. The work is also based on the topic of relationship between a doctor and an obese patient. In the theoretical part the diploma thesis further analyzes the theory and history of reality television shows, specifically makeover reality television. The practical part then examines the contents, interviews and observations that were made and with the help of a case study of the work examines how the makeover of reality TV can be interprete dat each level as a way to happiness. Then the diploma thesis interprets the results of the...
Algorithmization of social networking sites and its perception by adolescents
Hegedüš, Tomáš ; Švelch, Jaroslav (advisor) ; Reifová, Irena (referee)
The diploma thesis Algorithmization of social networks and its perception by adolescents deals with the issue of algorithms which lead to personalization of social networks. Their perception by children and adolescents is currently not sufficiently explored. In the theoretical part, I demonstrate how the current studies examine the perception of algorithms on a sample of the entire population, in the context of adolescents how they focus on social networks as a whole. Therefore, the ambition of this thesis is to research the intersection of these three spheres and its impact on adolescent's perception of algorithmisation of social networks. Through qualitative research using the method of semi-structured interviews, this thesis outlines trends that may prevail in this area. An analytical synthesis of knowledge also answers the questions of how adolescents are informed about the possibilities of influencing the selection and sorting of the content and whether they show interest in these possibilities. In the theoretical part, I introduce readers of this work to the issue of new media, how social media developed, including their convergence. Among the researched social networks are Facebook, Instagram and YouTube. To understand the comparison of reality and the statements of the respondents, in the...
Twitter as a source of Czech printed newspapers and internet news portal
Kemel, Sebastian ; Nečas, Vlastimil (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis deals with the social network Twitter as a journalistic source for printed dailies and Internet news portals in the Czech media environment. The work consists of two main parts - theoretical and practical. The theoretical part first briefly introduces the general influence of social networks on the form of the journalistic profession today, then attention is focused specifically on the social network Twitter and its relationship with journalists and media organizations. At the end of the theoretical part, knowledge from the use of the digital platform Twitter as a journalistic source and how this fact affects journalistic routines and procedures is analyzed, also with the ability of Twitter to strengthen the role of certain types of sources and contributes to the personalization of the media and political environment. The practical part of this work will deal with how this procedure in the use of Twitter as a source differs between traditional printed dailies and Internet news portals.
Partisans perception of controversial topics in online news and influence of hostile media effect
Chovancová, Michaela ; Nečas, Vlastimil (advisor) ; Švelch, Jaroslav (referee)
1 Abstract The thesis titled Partisans perception of controversial topics in online news and influence of hostile media effect is dedicated to a modern phenomenon from the field of media effects and media audience research called hostile media effect. Its theory has been shaping since the mid 80s of the previous century and it is defined as a tendency of polarized partisans to perceive even-handed and balanced media coverage of a controversial topic as biased against their own opinion. With this effect, both polarized groups evaluate unbiased media content as more favorable towards the contrary point of view. Theoretical part includes the history of the phenomenon, its context within development of new digital media and social media, factors that influence its impact and how it affects cognitive processes, therefore why there is a tendency of such perceptions within polarized partisans. The last chapter of theory covers a summary of major studies and their findings. In the research part, I conducted a questionnaire inspired by an American study from 2012 that observes different perceptions of media coverage among partisans in the topic of mandatory children vaccination. This is the first research that confirmed a tendency of hostile media phenomenon on Slovak online population.
Strategy of the Netflix platform and habits of content consumption of users in the Czech Republic
Rajnohová, Dominika ; Švelch, Jaroslav (advisor) ; Reifová, Irena (referee)
This diploma thesis deals with the topic of video on demand platforms and is more closely focused on one of the main worldwide available platform managed by Netflix. The thesis describes the history of the service and the basic principles and theories on the basis of which this service works. Attention is devoted to the functioning of this platform in the Czech Republic and the development of the user interface and expansion of the catalogue in order to gain more attention from the Czech audience. The research part of the thesis provides insights into the way how the platform is used by Czech users, specifically among 20-27 years old students. The qualitative survey examined the period and ways of how Netflix became known among the users, how users gained access to video content before subscribing Netflix and how the platform influenced their series and movie consumption habits. The research also focused on the perception of the offered content, on the form and price of the subscription and on the user-friendliness and functionality of the platform. The other aim of the research was to find out how much time users spend watching movies and series and in which situations they are looking for this activity. Part of the research also looked at changes in the use of the streaming service during the...
The role of video app Zoom and its influence on users during the COVID-19
Pavlíková, Eliška ; Švelch, Jaroslav (advisor) ; Cebe, Jan (referee)
This thesis focuses on early beginnings of a video conferencing platform Zoom, its development and enormous rise during the global pandemic of COVID-19 disease, and on its influence on users. It focuses particularly on millennials who are already familiar with this kind of technology. The aim of this work is primarily to determine the effects of Zoom, as a video conferencing platform, on user's activities because they were used to perform them in a physical contact with other people. However, due to restrictions resulting from epidemiological measures, participants were forced to move their activities to the online environment. The thesis focuses on answering these research questions: How do people's behaviour, perception of the situation and their self-presentation change when using Zoom in comparison to a face-to-face meeting? How have the activities of users changed while using Zoom, due to COVID-19, namely March to December 2020? How and for what reasons do users use Zoom? How do users perceive Zoom's affordances? In order to answer these questions, qualitative research was conducted using semi-structured in-depth interviews. These were attended by ten respondents who regularly use Zoom for a certain activity that was carried out in personal before the pandemic. Respondents were millennials,...
Microtransactions and their influence over the design of digital games
Urazajeva, Regina ; Fousek Krobová, Tereza (advisor) ; Švelch, Jaroslav (referee)
This master's thesis describes the use of microtransactions in video games and their influence over the game design, player experience, and virtual goods presentation. The goal was to compare the titles that use different monetization methods (paid and free to play games) and different types of microtransactions (functional and cosmetic), and to identify which parts of those games could be influenced by microtransactions and how. The research focuses on five titles - The Witcher 3: Wild Hunt, Assassin's Creed: Odyssey, Anthem, Warframe a Path of Exile. The first part of the thesis summarises the historical evolution of monetization models used in video games and defines the terms microtransaction, micropayment, virtual goods, or loot box. It also contains a typology of microtransactions, describes their implementation methods, and possible consequences tied to their use. The second part focuses on the analysis of the chosen five games. The research used the following methods - analysis of my own gameplay and mutual comparison of each game. Each game was examined over the course of ten hours, in sessions about 45-60 minutes long - the gameplay was accompanied by video recordings of the gameplay, screenshots, and a journal that contained detailed information about each gaming session. The research...
Differences in the perception of female characters in various media versions of The Witcher
Štosová, Tereza ; Fousek Krobová, Tereza (advisor) ; Švelch, Jaroslav (referee)
The subject of this diploma thesis is the perception of female characters in various media adaptations of The Witcher from the perspective of audiences that show signs of fan affiliation. The research focuses on the two most recent adaptations, i.e. the third game The Witcher: Wild Hunt and the serie The Witcher on the Netflix platform. The research took the form of in-depth interviews with a total of nine participants and focused on the role, characteristics, relationships and motivations of female characters in order to find out how respondents perceive these areas in adaptations. The first part of the diploma thesis deals with the theoretical basis related to popular culture, audiences, game and film studies and gender in media. It also presents the world of The Witcher, the selected characters and the critique of adaptations. The next section of the thesis deals with the research methodology. The grounded theory was used as a method of work and multiple levels of coding and categorization were conducted. These categories are then presented in the empirical part of the thesis together with a demonstration of the respondents' statements followed by data interpretation and discussion. The main findings include that female characters play an important role in both adaptations from the audience's...
Perception of new media as a threat on an example of Black Mirror series
Ivanovová, Karolína ; Reifová, Irena (advisor) ; Švelch, Jaroslav (referee)
Thesis Perception of new media as a threat on an example of Black Mirror series deals with the Black Mirror series viewers' stand on new media threats. The aim is to detect if the series affected their opinions or behavior with new media in any way. This aim will be persuaded by using the method of semi-structured interviews. The topic of new media and their negative impacts on individuals and society is in sociology represented increasingly. Black Mirror series literally aiming to set up a black mirror for our lives with ever-evolving technologies adds a value that can affect the respondents' emotions and opinions on this topic. The theoretical part describes the transitions of society in modern day - concept of network society and risk society and explains the terms threat and risk. Furthermore, the thesis focuses on current new media threats. The second, practical, part describes the specific methodological procedures used in this thesis and thus the methods of thematic analysis and methods of qualitative interviews. This will be followed by a description of the research steps, a description of the results and the results interpretation.

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