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Journalist as a user of social networking site Facebook: self-expression and professional ethics
Peterová, Barbora ; Švelch, Jaroslav (advisor) ; Jirků, Jan (referee)
The Facebook social network has become quite a phenomenon in recent years. Now journalists have profiles there, both on private and "fan" pages, i.e. pages started by someone else for promoting the person in question. In connection with this, we encounter a new ethical issue-the journalist's statements on this social network. Some media-or their editors-in- chief-have already reacted to this phenomenon by issuing a set of rules of behavior on social networks. Yet there were a few cases (not just on the Czech media scene) where a journalist's unethical statement on the Facebook social network was criticized. The aim of this thesis is to determine whether editorial staff of printed newspapers and television channels have rules for journalists' statements on the Facebook social network, whether editors-in-chief check if these rules are complied with and whether the journalists themselves try to comply with existing rules, or set down their own code as to the subject and manner of their expression on the social network. Another issue is, of course, how many of the journalists surveyed have their own profile on the Facebook social network, or how many of them had their profile pages started by their fans. In my thesis, I would also like to at least suggest an answer to the question to what extent is the...
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Political satire in printed media in election year 2006 and 2010
Štefková, Jaroslava ; Křeček, Jan (advisor) ; Šoltys, Otakar (referee)
This Thesis are dealing with analysis of political satire change during election periods in 2006 and 2010 in printed media (Právo, Lidové noviny and MF DNES). 1796 items were evaluated. In these media three artist in both years were publishing: in MF DNES it is Miroslav Kemel, in Lidové noviny Vladimír Jiránek and in Právo Vladimír Renčín. For political satire research content analysis was used, combining quantitative and qualitative methods. Defined variables are used for grouping images. The research should accept/reject five hypothesis directed to topic frequencies (domestic, foreign, non-political), politicans shown as the target of satire and political tending of particular paper. The most popular target for political satire was Jiří Paroubek former leader of ČSSD due to his nature and physiognomy. This was true for MF Dnes and Lidové noviny. In Právo no concrete politican was drawn by V. Renčín in both years. In the first place topic Election was in 2006 in all papers, in 2010 only for MF Dnes it was Nr 1. In other paper most important topics were morality and demenaurs of politicans. This Thesis confirmed that left-winged paper Právo is not tending to the righ-wing ridiculing. On the contrary, the other newspapers, Lidové noviny and MF Dnes, both being right-wing newspapers, published the...
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Media stereotypization and labeling of people with a disability in Czech media and its impact on the audience
Brhláčová, Monika ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
1 Error! Unknown document property name. Abstract The presented master thesis deals with the topic of stereotypical presentations of disabled people in Czech newspapers and with its impact on the audience. This topic build on previous findings regarding repetitive stereotypical images and frames of disabled which were not only studied on newspapers. Simultaneously with those reoccurring frames and images we can also find positive of negative labels which are used in connection with disabled in newspapers. The work examines whether these phenomena occur also in Czech online and printed news. Using qualitative content analysis phenomena mentioned above were searched in randomly selected one hundred news. Requirement for choosing articles to selection was that the articles content need to be whole about handicapped people. Precisely, based on previous literature the text were analyzed and it was searched for narrative frames or models, stereotypical frames and labels that could be presented in texts. The purpose of this analysis was not only to demonstrate that those frames or labels are present in Czech newspaper articles but also make an attempt to fins new stereotypical frames or labels that those texts may contain. The second part of the analysis is to verify whether the public perceives these...
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Social meaning of physical exercise presented by some of the Czech women's magazines
Semotánová, Adéla ; Hájek, Martin (advisor) ; Řezáčová, Vendula (referee)
The subject of the thesis is meanings of the physical exercising presented in the Czech women magazines, which I explored through qualitative content analysis of the articles focused on exercising. Three relevant frames or research areas emerged from foreign literature, which became the frames of the analysis: value of the exercise related to the body, the exercise as possible social field and gender level of these practices. I was specifically interested, if the exercise is presented as activity that helps to create socially disciplined body or individually restituted body for personal needs. Or if the exercise creates specific social field - sphere with specific relationship, rules and capital and if the gender is an important factor, connected to the presentation of the exercises in magazines, focused on women. The results show that the exercise is activity that creates the restituted body so as the disciplined body. It is not possible to define, if it is specific social field. The articles content so positive indications as those, which do not comply with the social field definition. Ideal femininity and ideal woman body should be reached by exercising. This ideal woman identity varies from reader's identity, which magazines define as "common" woman. The gender is an important factor that has...
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Comparison of media image of islam in german and czech media: before and after the murder of Then Van Gogh
Kotasová, Martina ; Suk, Pavel (advisor) ; Štechová, Markéta (referee)
This bachelor thesis compares the media image of Islam in German and Czech media before and after the murder of the Dutch director Theo van Gogh. He was assassinated on 2 November 2004. His murderer was young Muslim Mohammed Bouyeri. Van Gogh's murder caused the wave of violence in the Netherlands. In Germany it caused many concerns, because there is a large Turkish minority and other Arabic minorities. The impulse for the assassination was probably van Gogh's film Submission, which questioned the Islam stereotypes and criticized the treatment of women. After his murder the political debate on the issues of integration and immigration arose in the Western Europe. This bachelor thesis analyzes articles from German and Czech media, namely from the weekly magazine Der Spiegel and from the journal Mladá fronta DNES and uses the qualitative content analysis and the method of the grounded theory. This thesis is divided into two main chapters.
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Media education and digital literacy of blind high school students
Fraiová, Anna ; Wolák, Radim (advisor) ; Šťastná, Lucie (referee)
The paper addresses issues of media education in blind high-school students, especially in the topical context of digital media. The theoretical part devotes to problems of education of visually impaired persons. Next, concern the subsumption of media education as a cross- sectional subject into Czech primary and high-schools education. This part is also concerned with specific digital media and extensive opportunities of its utilization for visually impaired persons. In the experimental part of the paper, discrete components of digital literacy of sightless high-school students are analysed. The method of focused (semi-structured) interviews was selected. Interviews were executed with ten visually impaired high-school students and subsequently analysed with the help of qualitative content analysis. The aim of the paper is to give a notice on dependence of blind people to digital media and its specifics and, in this conjunction, emphasise the importance of media education.
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The Politicization of Sexuality in South Africa
Ptáčníková, Iveta ; Kolářová, Kateřina (advisor) ; Jiroutová Kynčlová, Tereza (referee)
1 Abstract This diploma thesis deals with the topic of politicization of sexuality in South Africa in relation to sexual violence against children. Using qualitative content analysis the paper examines, how the "baby rape" phenomenon is described in South African media production and how it relates to the new democracy in the post-apartheid South Africa. Likewise, attention is paid to the issue of virginity testing, which is interpreted as a reaction to the "moral crisis" of the newly formed democratic nation. The examined issue is viewed in the wider context of social relations, therefore using an intersectional approach. The analytical aspect of the analysis includes the categories of race, gender, and sexuality. The intersectional concept analyzes the role of media representation in designing individual social categories and thus strengthening certain forms of oppression. The theoretical background of the work is based on black feminism and the Stanley Cohen's theory of moral panic. With analysing media representation it is examined the way the gender, sexuality, and race are studied and represented in order to answer the thesis question of how Western discourse intersects through these analytical categories. Keywords: media representation, qualitative content analysis, intersectionality, politization of...
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Lifestyle image in the pages magazine Květy (1960-1968)
Nováková, Radka ; Köpplová, Barbara (advisor) ; Sládková, Hana (referee)
Thesis Lifestyle in magazine Květy (1960 - 1968) deals with the lifestyle in the years 1960 - 1968 in Czechoslovakia from the viewpoint magazíne Květy. The work examines how the magazine, presented lifestyle in the reference period and how they influenced the ideas of readers' lifestyles. Due to the great range of lifestyle related work has focused solely on housing, leisure and fashion. In the field of housing, work has concentrated on available housing, household furniture, decorations and articles of daily use. In the fashion most attention was focused on the clothing, hairstyles then in fashion and beauty treatments. Leisure time has been reduced to activities designed for relaxation, entertainment and distraction, prevailed in the area of recreation, sports activities and activities of various interest groups. Lifestyle in the analysis of the text was analyzed using a combination of qualitative and quantitative methods of content analysis. Quantitative analysis is mainly concerned with the development of a range of lifestyle topics. Qualitative analysis provides information about the content of a particular lifestyle topics. The paper also deals with the theoretical embedding the concept of lifestyle, a lifestyle of Czechoslovakia in the 60s 20th century, the magazine examined the...
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