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Proposal of Communication Mix of Selected Company in the Trade and Service Sector
Kuldová, Sabina ; Dostalíková, Hana (referee) ; Milichovský, František (advisor)
The main objective of this bachelor thesis is the analysis, evaluation of the existing communication mix of the company Lemur v.s.a. and it’s proposals to improve it. The theoretical part of the bachelor thesis focuses on a description of the basics, which are related to the issue. Integral part of this thesis is also a company characteristics, marketing mix, SWOT analysis and last but not least communication mix to which are processed suggestions for improvement of the current situation in the last part of the thesis.
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Proposal of Communication Plan in Servis GRIMALDI, SPOL. S R. O.
Lukáčová, Zuzana ; Grimová, Lenka (referee) ; Novák, Petr (advisor)
This thesis is focused on suggesting improvements and developments of a mix of communication tools leading to increased number of new customers in the company called Grimaldi spol. s r. o. This is a small company which specializes in exhibitions, interiors, exteriors, furniture and graphic designs. The theoretical part deals with marketing environment, communication with public and mix of communication tools, and is based on available marketing-related literature, marketing communication, and relationships between the company and the public. The analytical part describes an actual situation in this company, evaluates individual communication tools, and also presents marketing research of communication. Results of the research conducted in the analytical part are then given in the third section of the thesis. These results are essential parts of the design for its own amendment proposals and recommendations, and improvements of the current situation in the company.
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Communication Strategy for Company Ježek
Urban, Jan ; Zatloukal, David (referee) ; Šimberová, Iveta (advisor)
The goal of the submitted thesis: “Analysis of company´s communication mix” is the analysis of the company´s present communication mix and proposal of a new mix. The study is divided into two parts, theoretical and practical. Theoretical part discusses the established methods of analysis a company´s internal and external environment, describes and compares particular tools of marketing communication and its principles in the theoretical level. Introduction of practical part introduces selected company. Main part analyses company´s environmental and particular tools of promotion. Last part gives proposals of the new communication mix.
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The Proposal of Marketing activities in the company
Wolfschützová, Irena ; Singrová, Veronika (referee) ; Kaňovská, Lucie (advisor)
This thesis concern with marketing comunication and especially with propagation as an important factor of company success transacting in service business. First of all the attention is given to differences between marketing services and marketing product and its specific properties. Chief of the work attends to marketing service mix, mainly service propagation. Peroration of the theoretic part deal with external environment analyse. Practical part of the thesis is trying to show on czech company as an exemple how the comunication principles are applied in today´s use and value their effectiveness. Final part then gives attention to new comunication mix proposals.
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Suggestion on Communication Strategy of the Company
Josková, Michaela ; Fišer, Jakub (referee) ; Novák, Petr (advisor)
The goal of the thesis is an evaluation of a present communication with customers concrete company and proposal of the new communication campaign for the next years. The thesis is separated on a theoretical and practical part. The theoretical part concerns importance of a marketing communication, analysis methods of internal and external background, description of particular tools of a communication mix and it solves budget determination for communication campaign. In the practical part is described the selected company, its current situation analysis of communication mix, customer satisfaction research which is focused on current services and new communication campaign proposal.
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Castellan’s handbook: Methodology concerning due management of historical landmarks opened to public
Bidlasová, Lucie ; Bobek, Karel ; Bušta, Jaroslav ; Horyna, Tomáš ; Kadlec, Miloš ; Kunst, Lukáš ; Ryšavý, Radek ; Slavko, Pavel ; Weiss, Petr
The methodology is structured into separate chapters focusing on elementary topics of cultural property management. The preamble contains a short overview of historical development of historical landmark manager with international excursus and key words dictionary that would be appreciated by beginners unaware of the professional vocabulary. Main topics of management are: 1) Property management within the technical, organizational, economical and legal meaning. The subchapters formulate individual segments of various activities such as cultural and administrative assets evidence, employment relations, bookkeeping and budgeting. 2) Property safeguarding from securing it against theft to monitoring the artefacts microclimatic conditions. 3) Rehabilitation and maintenance of entrusted property especially emphasizing the realization of preventive solutions and providing a day-to-day care that results in continuity of historical values, methods and authenticity and in the end also significantly decreases the cost of maintaining the physical essence of the monument. 4) Presentation of cultural values to public, transmission of research outcomes and strengthening the cultural identity of society towards its history and values. The end of the text includes a crucial chapter focusing on planning and formulating of visions and conceptions of maintenance of concrete heritage areas. This part is extremely crucial as it is often overlooked. Sometimes from intellectual reasons but usually from a lack of time that is dedicated to operative solutions of concrete problems without an overall conception. These partial solutions are isolated with no linkup between them. The methodology urges the mangers to focus on conceptual activities and planning that will pay off in a long run.
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