Original title: Marketing a image školy
Translated title: Marketing and School Image
Authors: Hegyiová, Eva ; Liška, Roman (advisor) ; Hubert, Vlastimil (referee)
Document type: Bachelor's theses
Year: 2022
Language: cze
Keywords: culture of school; Image of school; map of school promotion; marketing communication; public relations; relationships with public; semantic differential; Image školy; kultura školy; mapa školy; marketingová komunikace; public relations; sémantický diferenciál; vztahy s veřejností

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/172512

Permalink: http://www.nusl.cz/ntk/nusl-502671


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses