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Communication FC Vysočina Jihlava with sports fans
Novotný, Zdeněk ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Thesis title: Communication FC Vysočina Jihlava with sports fans The new conception considering communication policy between FC Vysočina Jihlava plc and sports fans in a case of promotion to the first league is fundamental goal of this thesis. This concept is supposed to lead to improvement in the field of communication with sports fans. Complementary assignment is the analysis and evaluation of current situation in communication with fans. This relation is one of the crucial points of sports club management. The examination of current state of affairs is based not only on SWOT analysis, but also on results of marketing research. This research is another complementary task of this thesis. Keywords: FC Vysočina Jihlava, a.s, fans, communication, marketing, market research, SWOT analysis
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Communication medium (television, radio, press) like present facilities for human "portraiture"
Štochlová, Martina ; Hůla, Zdenek (advisor) ; Raudenský, Martin (referee)
Štochlová, M.: Communication media (television, radio, press) like present facilities for human "portraiture" /bachelor thesis/ Prague 2011 - Charles University, Faculty of education, 69 p. Theoretical studies of the relationship of human and the communication media. The study aims to capture the current form of portraiture. Work includes general information about human communication, the possibilities and types of media, but also presents several artists from art dealing with the topic of the presentation of human identity in the media. Keywords: human face, portrait, communication, media, mass media, media presentation
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