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The frame analysis of the Greek financial crisis in the context of 2010 Czech Parliament election in Czech printed media
Tesař, Pavel ; Vochocová, Lenka (advisor) ; Trampota, Tomáš (referee)
The thesis examines media interpretation of the Greek financial crisis in selected Czech media. It analyzes framing of this issue in Czech daily newspapers MF DNES, Právo, Hospodářské noviny and Lidové noviny in period of the first five months of 2010 (1.1 - 28.5.2010). Theoretical part of this thesis is based on Robert Etman's concept of framing, which was defined in early 90's. The main research question is which aspects of the Greek financial crisis were selected, and/or emphasized by Czech media and what interpretations were created using these constructions. The analysis is focused on qualitative research of selected articles using method of grounded theory. With this method it comes to interpretation of the Greek financial crisis in Czech media, detailed understanding of analyzed texts and setting up basic means of framing that are used by journalists. Quantitative analysis is exploring selected population of articles in specific period of time and answering basic research questions (How was crisis framed? How daily newspapers interpretation varied? In which way was the crisis interpreted from the perspective of Czech political scene? How did framing changed in time?). Sub-hypotheses coming from qualitative analysis are then further tested. Keywords frame analysis, framing, qualitative...
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The media stereotyping of Czechs in the case of the National library
Kára, Jan ; Hronová, Tereza (advisor) ; Dvořák, Tomáš (referee)
My bachelor thesis "Media stereotyping of the Czechs in the case of the National Library" explores stereotypes of Czech national identity / Czechness in the contents of Czech printed media. The media chosen are the weekly magazines Respekt and Reflex . The examined period is from 2nd March 2007 to 2nd June 2007, which means three months after the announcement of the winner of international architectural competition for the new National Library building at Letna. Qualitative content analysis method is used to define stereotypes based on the material examined. It is conceived as an interpretation of a media text. The analysis studies and interprets references found to the Czechs / the nation /the society. It examines what identity and character the chosen titles assign to the Czech nation. After that, the thesis examines the similarities and differences between the two titles. The research part is preceded by a theoretical part and a methodological part. The theoretical part explains the concepts of national identity and national character and stereotyping and describes the affair of the National Library from the point of view describing the historical problems of its premises, the course of the architectural competition and the final form of the design by Jan Kaplický. The methodological part describes the...
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Representation of a healthy lifestyle and the ideal of beauty in the media: comparison of lifestyle magazines
Bubla, Jiří ; Jirák, Jan (advisor) ; Vochocová, Lenka (referee)
The thesis "Representation of a healthy lifestyle and the ideal of beauty in the media: comparison of lifestyle magazines" deals with the representation and media image of a healthy lifestyle and the ideal of beauty in four Czech printed lifestyle magazines Muscle & Fitness, Dieta, Blesk zdraví and Nová Regena in period from May to October 2013. This thesis aims to analyze presented titles and find out how these magazines represent individual and different way of healthy lifestyle and the ideal of beauty. Under this objective, the content of the thesis is divided into a theoretical part, Czech media system, methodology part and analytical - empirical part. The theoretical part discusses the social and media construction of reality as an anchor basis, follows the theory of media representation, its components narratives and seriality and the theory of stereotyping. It is also analyzed the theoretical framework of lifestyle and the phenomena of contemporary society. The representation of a healthy lifestyle and the ideal of beauty was in examined magazines analyzed by a combination of quantitative and qualitative methods of content analysis, whereby the emphasis was on linking theory and research. Quantitative analysis served as a supporting factor primarily for detecting the basic frequency of...
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Diskursive approach to natural science in czech media in 2013
Hrabánková, Markéta ; Hejlová, Denisa (advisor) ; Klimeš, David (referee)
Master thesis "Discursive approach to natural science in Czech media in 2013" is focused on natural science and its presentation in Czech media in 2013. Main objectives of this master thesis are an interpretation of media picture of natural science and presentation of current communication trends which are typical for this topic. Moreover the master thesis is written for purpose to interpret the main discourse of natural science, narrative frames and structures which are used by media. Another part of the study aims to determine an existence of metanarrative of natural science, the big story of natural science. The master thesis is based on complex approach to analyzed theme - natural science. For purpose to achieve the objectives this master thesis analyses natural science from perspective of quantitative and qualitative research. First of all is made a pilot study and second of all quantitative content analysis. The topic is analyzed from perspective of discourse analysis and narrative analysis in qualitative part. Finally, there are presented some recommendations, how to improve science communication. Recommendations are proposed on a base of research results. This master thesis provides a complex research study, which enables me to interpret a media picture of natural science in Czech Republic...
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Trend of zombification in contemporarymovie and serial production - audience analysis
Malinová, Lenka ; Baslarová, Iva (advisor) ; Reifová, Irena (referee)
The dissertation is titled "The trend of zombification in a current film and series production - audience-based research" and is aimed at explaining why people seek zombie themed series and movies. In the theoretical part, the author introduces the concept of a zombie in terms of its dominant position within the popular culture. With the historical background and the theoretical frame of the topic, the results of the audience research, that was focused mainly on the fans of a zombie genre, will be presented. By comparison of the media product discourse and the public discourse, the analysis reve als the hypothesis describing the relationship between the audience and the media content with a zombie theme. The research is based on a qualitative method of grounded theory. The methods of semi-structured interview and participant observation were used to collect the data.
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Christian media in the dialogue with atheism-Catholic weekly in 2013
Pavelcová, Tereza ; Čeňková, Jana (advisor) ; Novotný, David Jan (referee)
The aim of this bachelor thesis is to research the main features of the dialogue between Christianity and atheism in the Catholic Weekly during chosen year. The method of this thesis is a combination of quantitative and qualitative analysis of media contents. Against background of the contemporary Christian literature, general considerations of the faith and challenges of the church in today's world is apparent that the theme is very popular in Catholic Weekly. Dialogue with atheism is mentioned in many journalistic genres - interviews, essays, comments and reviews and there are also separate rubrics about it. Quantitative analysis is in the first part of the thesis covering the frequency, extension and shapes of the texts in the Catholic Weekly during year 2013. The second part is devoted to the qualitative analysis and to the interpretation of certain texts, their stylistics and the accessibility to new readership as well as the appeal to Christians themselves. The last part is dedicated to a short presentation of the topic in the daily Lidové noviny in 2014.
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Sustainability as a new way of media presentation of multinational companies in the Czech republic
Krajčík, Pavel ; Dolanský, Pavel (advisor) ; Klimeš, David (referee)
The thesis examines the topic of sustainable development and its media interpretation when talking about privately owned companies, especially multinationals. The theoretical part creates a framework to understand the topic of sustainability and its development related to companies and it aims to uncover the reasons why the companies incorporate sustainability into their strategies. At the same time, up to date media research in the field of sustainable development, theory of agenda setting, company marketing and a relationship of PR workers with journalists is examined. The research was conducted on the Czech newspapers MF DNES, Právo, Hospodářské noviny, Lidové noviny and E15 within one calendar year. The practical part uses quantitative analysis to describe the basic features of selected articles and answers questions of which companies use sustainability for promotion or which companies are connected to it, what the main subject of articles is or who the main actors are. Qualitative analysis using the method of grounded theory helps us to create the overall media image.
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Influence of experience with infidelity on setting the bottom limit of infidelity tolerance in a partner relationship
Kočvarová, Bohumila ; Klapilová, Kateřina (advisor) ; Štěrbová, Zuzana (referee)
The thesis "Influence of experience with infidelity on setting the bottom limit of infidelity tolerance in a partner relationship" deals with the issue of determining the bottom limit of partner exclusivity and its possible association with a previous infidelity experience. The main thesis of this work is that setting the limits of infidelity tolerance between partners in a relationship is quite individual and each person may perceive these limits very differently. This work is divided in two parts. The theoretical part focuses on analyzing selected findings about infidelity that have been so far collected in research studies or therapeutic sessions, and methodological shortcomings that arise from these findings. The practical part is a description of the research itself, and its goal to find out if infidelity experience affects the setting of tolerance limit in a relationship. It was examined whether it was an experience with the person"s own infidelity or infidelity if its partner, if it was an experience from a former relationship or a current one and if there is a difference between men and women in being influenced by the experience. Semi-structured interviews with a total of 26 people were conducted for this purpose and then analyzed in a qualitative way. The final part presents results and...
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Pedagogical evaluation of the annual training program 800m runner in 2010 and 2011.
Novák, Michal ; Kaplan, Aleš (advisor) ; Vindušková, Jitka (referee)
Name of the thesis: Pedagogical evaluation of the annual training program 800m runner in 2010 and 2011. Author: Bc. Michal Novák Tutor: odb. as. Aleš Kaplan Aims of the thesis: A descriptive analysis of a two years-long training cycles from the perspective of the different training means, load characteristics and the relations between the sport performance and its efficiency. Methodology: In this thesis the method of pedagogical evaluation using the qualitative analysis of the training documents was applied. Results: Using tempo and special endurance throughout the racing season was achieved maximum efficiency in both monitored zones. Despite his health problems, the racer achieved his personal bests during the second season (2011), which was reached by improving the section of his speed and very through rehabilitation, which facilitated his quick comeback after the injury Key words: pedagogical evaluation, qualitative analysis, 800m run, general training index, special training index
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