National Repository of Grey Literature 114 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Comparative analysis of media tranformation in postcommunist states of Central Europe
Faltys, Marcel ; Klimeš, David (advisor) ; Jirků, Jan (referee)
The bachelor thesis describes media transformation in Central Europe since 2010, namely in Hungary, Poland, Slovakia and the Czech Republic. It deals with the decrease in democracy and media independence and its connection to public service media, media ownership and legislature changes. The primary research of the thesis is based on the theory of media system comparison of Daniel C. Hallin and Paolo Mancini. The theoretical part is divided into two parts. Firstly, the thesis defines the media systems according to Hallin and Mancini and the research methods. At the same time, the theory includes an analysis of critical political systems, given the fact they proved to be an essential factor in the media transformation. The empirical research focuses on the analysis of the countries mentioned above and their media systems. The thesis further explores political parallelism and instrumentalization and the role of the state and its impact on the public service media and ownership and legislative changes in the last 11 years. The thesis then analyses the changes in each state media system, the critical differences between them and the causes.
Specifies of the process of creation media celebrity in tabloid media
Budai, David ; Klimeš, David (advisor) ; Nečas, Vlastimil (referee)
This thesis deals with process of creating an artificial celebrity in Czech media context. It demonstrates that it is possible to make an unknown person famous and to become a celebrity who attracts media attention. First two chapters define a celebrity as an institution, its primary social functions and also its origin and creation. Third chapter describes Czech tabloid media market and its changes in last few years. Furthermore, it explains reasons why there is need for new celebrities. Forth chapter analyses in detail conditions that lead to creation of new artificial celebrity. Moreover, it defines a process of such creation and routines used by Czech media to cover celebrities. Last chapter shows a case of Ornella Štiková who was not even publicly known before she became a celebrity. After becoming celebrity, she attracted attention of all main Czech tabloid media. This media interest lasted (including short falls) almost for two years. Such a period is longer than average. As a part of this thesis, the author made a series of interviews with media experts, significant tabloid media professionals and insiders of Czech showbyznys. The main aim of this theses was to obtain knowledge of how Czech media works and how they communicate directly with celebrities. These interviews enrich this thesis...
Trends in Economic Journalism and its specifics
Grau, Lenka ; Klimeš, David (advisor) ; Moravec, Václav (referee)
The topic of this diploma thesis are trends in economic journalism and its specifics. The thesis introduces economic journalism to the context of journalism generally and deals with the role and nature of economic journalism. It also introduces the specifics, which may differ in different types of media. At the same time, the specifics of the work of an economic journalist and journalistic ethics are mentioned. Individual media types are presented from the point of view of economic journalism and the thesis offers also an overview of already existing literature related to the topic. Moreover, I am not aware that there would be an existing publication in the Czech environment that would focus specifically on economic journalism. The research part is devoted to the case study that deals with media coverage of real estate market. The reader is acquainted with the basic concepts and developments in this market to fully understand the context of the study. Subsequently, the research methodology and workflow are presented. The news from September in 2007, 2014 and 2017 were analysed. The necessary data were entered into coding tables with specific numerical codes. Using the quantitative content analysis, the work revealed what topics in the field of real estate, the topics are addressed and also what...
Current Trends in Arts Marketing: Example of National Theatre
Jeřábková, Kateřina ; Klimeš, David (advisor) ; Ježková, Tereza (referee)
This thesis reviews current theory and practice of audience development. It examines the effectiveness of audience development and ways of embedding it into marketing theory. The analytical part of this thesis presents how three theatre institutions employ audience development - the National Theatre, Na Zábradlí Theatre, and A Studio Rubín - as viewed by their respective marketing experts. It further analyses audiences' responses to special events, the most common format of audience development. It discusses the specifics of arts marketing, with a special focus on theatre marketing, and aim to define differences in marketing strategies between institutions of different status, financial structure, and size. In addition to discussing current and previous trends in audience development in the Czech Republic and abroad, it provides an overview of the theoretical debate on the topic. The thesis then presents field research into audience engagement activities from the perspective of their creators, but also examine how they are received by audiences, including how they affect theatres' public image and customer behaviour.

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7 Klimeš, Dan
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