National Repository of Grey Literature 143 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Negative Campaigns in Political Marketing during Presidential Election in Slovakia in 2014
Vojnová, Lenka ; Shavit, Anna (advisor) ; Klimeš, David (referee)
This thesis focuses on the usage of negative campaigns in political marketing during presidential election in Slovakia in 2014. It provides information from theoretical background of this specific style of communication followed by its application to contemporary public events. In theoretical part descriptive analysis method is used. In practical is applied comparative method is applied. Two subjects under same conditions are compared and according to set criteria, which in this case are tools of marketing communication with emphasis on negative campaigns. At the end using synthesis I summarize and evaluate the thesis according to the objectives set in the introduction. The aim of this thesis is to analyze the communication of presidential candidates Robert Fico and Andrej Kiska during election campaign in Slovakia in 2014. I compare their positioning and exploitation of communication tools during campaign. The main emphasis is given on the comparison of video communication and their activities on social media sites. The asset of this thesis rests in analysis of negative campaigns that are important issue in current development of political marketing and it also provides an overview of the usage of communication tools by presidential candidates.
The Evolution of Investigative Data Journalism, as exemplified by Processing Big Data Leaks
Šotová, Zuzana ; Klimeš, David (advisor) ; Trunečka, Ondřej (referee)
This thesis aims to describe and explain the issue of data leaks and their impact on journalistic practice. The research is based on already available definitions of terms related to the phenomenon and in-depth interviews with investigative journalists, programmers and data journalists and analysts. In addition to definitions of data and document leaks, the thesis describes specific challenges and issues involved in working with this information, and explains makes this journalistic field specific.
Critical journalism in council newspapers and regional mutations of Deník - a case study of two media at the Benesov district
Dvořáček, Vojtěch ; Osvaldová, Barbora (advisor) ; Klimeš, David (referee)
This thesis examines the state of critical journalism (or watchdog journalism) in one local and one regional media in the Benešov region today. The selected media are the district mutation of the Daily newspaper published by VLTAVA LABE MEDIA and the town hall newsletter. Together, these media represent the two most dominant types of regional media in the Czech Republic, which is affected by the phenomenon of news deserts. Critical journalism, in understanding of this thesis, is that whose content accurately and with an emphasis on facts informs about events related to processes in public administration in its broadest sense and at the same time provides sufficient relevant context to allow the reader to understand the described issue comprehensively and in its entirety. The aim of this thesis is to verify the functionality of this journalistic process, which is crucial for the functioning of democratic processes at the local level, through the following research methods: content analysis of samples representing one year of the selected media outlets' editions, semi-structured in-depth interviews with creators of the selected media outlets and a questionnaire survey conducted among their readers.
Chain emails during the 2023 presidential election
Novotná, Barbora ; Wolák, Radim (advisor) ; Klimeš, David (referee)
This thesis examines chain emails during the 2023 Czech presidential election. The practical part outlines the most important concepts related to disinformation. However, it also presents the impact of chain emails and their most common spread among the senior generation. It additionally looks at presidential election issues and disinformation shared directly by candidates. The second part of the thesis analyzes the chain emails shared two months before the election until the second round of the election and their impact on voters. Thus, the practical part deals not only with the content and language but also with the candidates' portrayal. It focuses on the main favorites of the election, Petr Pavel, Andrej Babiš and Danuša Nerudová. Nevertheless, at the same time it furthermore spotlights on candidate Jaroslav Bašta, who is directly linked to the disinformation scene. The practical part does not leave out the disinformation contained in the chain emails. During the research, the thesis uses both quantitative content analysis and qualitative semiotic analysis. By combining these two methods, it is able to provide a comprehensive picture of the influence of chain emails. Finally, the findings of both analyses are linked to a common conclusion that will present the influence of emails on voters.
Trends in the news consumption within the current young generation
Oravová, Tereza ; Klimeš, David (advisor) ; Macková, Veronika (referee)
This diploma thesis deals with the topic of consumption of news content among representatives of the current young generation Z in the Czech Republic. The thesis aims to describe how university students from generation Z consume news content, what are their habits when obtaining current information and how representatives from generation Z perceive the issue of news content that is not created by journalists, but by citizen journalists or influencers. The theoretical part of the work is devoted to news, new formats and changes in journalism and in the media in the 21st century. Then it describes how people consume news and the characteristics of Generation Z. Theory is followed by research, which has two parts. First, a quantitative research method, specifically i tis a questionnaire survey among representatives of generation Z, which aims to answer the first research question: How do current university students, representatives of generation Z, consume news content. The questionnaire survey will be followed by qualitative research in the form of semi-structured interviews, which aims to answer the second research question of the thesis: How do representatives of generation Z perceive the issue of news content that is not created by journalists, but by citizen journalists or influencers. The data...
The media image of Václav Havel in broadsheet and tabloid press
Marková, Tanja ; Klimeš, David (advisor) ; Osvaldová, Barbora (referee)
The thesis titled "Media image of Václav Havel in the Quality and Tabloid Press" analyzes and interprets selected texts about the first Czech President Václav Havel in quality (Mladá fronta DNES) and tabloid (Blesk) press during a selected period. The aim of this thesis is to answer research questions as how the selected press informed about V. Havel during the selected periods, what image of V. Havel was created in the selected press during the selected period, and whether quality press experienced tabloidization. The thesis is divided into a theoretical and practical part. The theoretical part describes the characteristics of quality and tabloid press and the process of tabloidization. It also introduces theoretical concepts that this thesis is based on, such as agenda-setting, gatekeeping, and social construction of reality. To provide a more comprehensive picture of Vaclav Havel's life, there is one chapter dedicated to him in the theoretical part. The practical part introduces the analysis method, followed by its procedure and results. Quantitative content analysis showed that more information about V. Havel was reported in the selected serious daily newspaper Mladá fronta DNES than in the selected tabloid daily newspaper Blesk. The explanation for this phenomenon may be that quality press...
The Evolution of Investigative Data Journalism, as exemplified by Processing Big Data Leaks
Šotová, Zuzana ; Klimeš, David (advisor) ; Trunečka, Ondřej (referee)
Tato práce si klade za cíl popsat a vysvětlit problematiku datových úniků a jejich vlivu na novinářskou praxi. Výzkum je založen na již dostupných definicích pojmů s tímto fenoménem spojených a na hloubkových rozhovorech s investigativními novináři, programátory a datovými novináři a analytiky. Kromě definice úniku dat a dokumentů je popsáno, jaké práce s těmito informacemi představuje výzvy a problémy a čím je specifická. Abstract This thesis aims to describe and explain the issue of data leaks and their impact on journalistic practice. The research is based on already available definitions of terms related to the phenomenon and in-depth interviews with investigative journalists, programmers and data journalists and analysts. In addition to definitions of data and document leaks, the thesis describes specific challenges and issues involved in working with this information, and explains makes this journalistic field specific. Klíčová slova datová žurnalistika, investigativní žurnalistika, big data, datové úniky, Pandora Papers, Panama Papers, Kočnerova knižnica, OCCRP, ICIJ Keywords Data journalism, investigative journalism, bid data, data leaks, Pandora Papers, Panama Papers, Kočnerova knižnica, OCCRP, ICIJ Title The Evolution of Investigative and Data Journalism as Exemplified by Big Data Leaks
Ethics of Using Anonymous Sources in Czech Journalism
Borská, Pavlína Štěpánka ; Osvaldová, Barbora (advisor) ; Klimeš, David (referee)
The topic of the presented bachelor thesis is the use of anonymous sources in czech journalism. The thesis deals with the dichotomy of anonymous sources, summarizes the advantages, disadvantages, risks and possible consequences of using unnamed sources from the point of view of journalists and the sources themselves. It also covers the legal framework of this problems and its involvement in local codes of ethics. It focuses on the impact of anonymous sources on media credibility. The analysis of three different local media provides concrete examples of quotations from anonymous sources, following their frequency and nature. The paper is concluded with three interviews with domestic journalists on the studied issue.
The Portrayal of the Greek Economic Crisis in Czech Media
Mrňáková, Nicole ; Tsivos, Konstantinos (advisor) ; Klimeš, David (referee)
This thesis deals with the way how Czech newspaper reported about Greek debt crisis and which frames were used to illustrate Greece. In the theoretical part the history of Greece is described, since independence till the debt crisis. The historical context captures difficult times of Greek history which contributed to the spiral of dept crisis lasting from 2010 to 2018. In the following part some of the important concepts concerning agenda setting, gatekeeping and frame analysis are compared. Some of the important foreign studies concerning frame theory and even framing of the Greek debt crisis in Czech media are depicted. The methodology of the thesis is formed by a qualitative analysis of the articles from two peaks of the crisis - the first half of 2010 and the first half of 2015. In the first period the frames used by Czech media were predominantly following the German point of view and the point of view of the European creditors. Journalists only rarely reflected the real life of the Greeks which was quite different from the used stereotypes. The second period was marked by the world affairs like the immigration crisis or invasion to Ucraine and the sanctions against Russia. In many cases the framing of the crisis concentrated on the character of the Greek nation and its moral judgement as a...
Driven out by Putin's Invasion. Interviews with Refugees from Ukraine
Kramlová, Jana ; Klimeš, David (advisor) ; Osvaldová, Barbora (referee)
This bachelor thesis deals with the journalistic coverage of war refugee stories. The core of thethesis is a practical part containing a set of journalistic interviews with refugees who have beendisplaced from their homes by the Russian invasion of Ukraine. The theoretical part presents both the history and context of today's conflict and also addresses the topic of Ukrainian national identity. Methodologically, it deals with war journalism and interviewing. The practical part then addresses the research question that focuses on the change of identity of therefugees and factors that have shaped their new identity through journalistic interviews with sixrefugees. These factors turn out to be family ties, the language barrier in the Czech Republic orthe fear of having nowhere to return to. The respondents also frequently mention the influenceof the media on identity formation or pride in their country's resistance to Russian aggression. The paper also aims to enrich the existing findings on the practice of interviewing war refugees.It confirms existing theoretical findings on conducting interviews with people who have lived through traumatic experiences and provides insights from working with them.

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